Webinar: Lessons from Campaign 2010

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Innovations in Online Fundraising and Organizing from the 2010 Mid-term Elections

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Webinar: Lessons from Campaign 2010

  1. 1. Webinar: Lessons from Campaign 2010: Innovations in Online Fundraising and Organizing from the Mid-term Elections For Audio Call: 1-408-792-6300 Event Number: 666 945 083 Presented By: Teddy Goff, Blue State Digital, Taryn Rosenkranz, DCCC and Eric Rardin, Care2.com November 9, 2010
  2. 2. Using WebEx • Chat & raise hand • If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 665 945 083 • If you lose your internet connection, reconnect using the link emailed to you. • WebEx Support: 1-866-229-3239 For Audio: 1-408-792-6300 Event Number: 666 945 083
  3. 3. This Webinar is being Recorded • The webinar will be available on the Frogloop blog at http://www.Frogloop.com • You will receive a link to this presentation following the webinar. • Tweeting the webinar? Use the Twitter hashtag: #Care2 For Audio: 1-408-792-6300 Event Number: 666 945 083
  4. 4. For Audio: 1-408-792-6300 Event Number: 666 945 083 Nonprofits use Care2 for: • Online Advocacy • Email list growth • Donor lead acquisition • Driving traffic to website • Advertising and branding • Surveys and research • Education and outreach What is Care2? Citizens use Care2 for: • Starting or signing petitions • Volunteering • Donating $ • Spreading news • Commenting on blogs • Starting groups (organizing) • Joining nonprofits • The largest online community of people “making a difference” • 14 million “do-gooders”
  5. 5. 2010 MIDTERM ELECTIONS: THE GOOD, THE BAD, AND THE LESSONS LEARNED Teddy Goff | Associate VP, Strategy | Blue State Digital
  6. 6. PRINCIPLE: AUTHENTICITY 6
  7. 7. MONTHS AGO
  8. 8. THE DAY AFTER
  9. 9. PRINCIPLE: TRANSPARENCY 12
  10. 10. PRINCIPLE: PARTICIPATION 17
  11. 11. TACTICS MATTER
  12. 12. EMAIL TEDDY@BLUESTATEDIGITAL.CO M
  13. 13. Lessons Learned from 2010
  14. 14. What Went Right… And could have been even better! Success Stories – capitalize on news, hitting the right moment, creating the right urgency, expanded email lists What could have improved response Subject Lines Contribution pages with navigations Links to news stories Too long emails No graphics
  15. 15. Email Confessional What’s the right amount of emails? Did I test? Did I send non-fundraising emails? Have I sent an email since? Did I segment? Did I ask too much or too little?
  16. 16. Email Solicitations A-B-C’s The Truth is NO ONE wants to give to you but they will if you make the case right! 1) Make it personal (one person to a person) 2) Make a transaction argument 3) Make it not look like homework (text light!) 4) Make the subject line mysterious (one word) 5) Make all links go to fundraising pages (DO NOT LINK TO NEWS STORIES, PLEASE!!!)
  17. 17. Am I working on growing my list? Email appends Swaps, swaps, swaps, swaps and more swaps Facebook ads Multi channel giving Offline Events Surrogate Asks
  18. 18. DO: Have good subject lines Use one-word, short, mysterious, vague words usually negative works best. ABSURD, OUTRAGEOUS, DESPICABLE DON’T USE THE FOLLOWING… The following are unfortunately real subject lines: Contribute before midnight tonight Critical Fundraising Deadline Double your donation Last chance to give
  19. 19. DO: Write from one person to one person FR: Joe Smith (personalize with mail merge) DON’T:DON’T: DO NOT Send fromDO NOT Send from the “Smith Campaign”the “Smith Campaign”
  20. 20. DON’T: Take them to watch a video and come back DON’T: Link to YouTube or anywhere for them to watch the video and then come
  21. 21. DO: Link only to Contribution Page!! DON’T: DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER (don’t you even think it!) LINK TO A NEWS STORY! newspaper pay people lots of money to keep people on their sites – do not send them there to read a story, they are never coming back to give!
  22. 22. CALL/EMAIL FOR HELP! Taryn Rosenkranz Director of Marketing & New Media Democratic Congressional Campaign Committee (202) 485-3527 office rosenkranz@dccc.org
  23. 23. Questions?

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