How do we create websites and products that’s welcoming and truly inclusive to all of our users? It’s not just the right thing to do or PC thing to do. There’s a huge Return on Investment. Diverse teams build better products because they understand the market better. Companies that have more women on their teams experience 15% more ROI. And companies that have people of color on their teams experience 35% more ROI. This keynote outlines concrete steps that we can all take to create the inclusive web and get rid of tech’s mirrorocracy.