1) The document discusses helping a colleague clarify his business ideas by drawing out the business processes and following the flow of money. This revealed flaws in the initial mental model and resolved blocks. 2) It notes managers are often reluctant to engage with business details, but that understanding processes, their relationships, and money flows is important for insights like gaps in revenue generation. 3) A sample process map is shown and explained to illustrate how understanding relationships between processes provides more value than individual maps. This level of detail is needed to properly design shared services and service level agreements.