- Managers leading transformational change projects need to be willing to be "politically incorrect" and unreasonable to fully realize the intended benefits of a project. - Consultants often only deliver 80% of what is needed before the project budget runs out, focusing on tangible early deliverables rather than intangible late-stage work that provides real value. - The project sponsor needs to push back and demand the full 100% be delivered, even as fatigue sets in, to avoid settling for an adequate rather than exceptional outcome. Being unwilling to compromise is critical to the project's success.