This document presents a case study analysis of Instagram as a social media platform for businesses. It begins with an introduction to Instagram and a literature review on social media platforms and their importance for businesses. It then describes using qualitative content analysis and case study methodology to evaluate Instagram's strategies. The study explores how Instagram can improve as an app for both businesses and consumers. It provides insights on Instagram as a marketing tool and recommendations for digital strategies.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Abstract
Over the last decade, the way people communicate with each other has been changing astonishingly. The
extensive new plethora of media has given to customers more options to gather and provide information
about products and services. This study attempted to identify and measure the degree to which Social
Networking Sites influence people's professional lives, their social skills and work productivity and
ultimately boost effectiveness. Quantitative and qualitative methodologies were used for this research.
The results reveal that Social Networking Sites play an essential role in employees‟ relations with
customers, that Instant Messaging (IM) services offered by Social Networking Sites can be a crucial
element for organizations in disseminating information, enabling knowledge sharing, increasing
productivity and promoting teamwork. It seems that customer engagement and Customer Relationship
Management (CRM) are vital tools for organizational effectiveness, not only to maintain loyal clients but
also to survive and keep maintaining profitability.
Keywords: Social Media, Social Commerce, Social Networking, CRM, Instant Messaging (IM), Web
2.0, Facebook, Instagram, Linked In, Twitter, Marketing, Social Media Marketing, Cyprus.
Why Human Resources professionals need to embrace and make Social Media an integral part of their and their organizations recruitment and human capital management initiatives. Additionally, a concise overview of key social media channels and recommended best practices to get started on social media and HR.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Extracting Targeted Users from SNS using Data Mining ApproachIJSRD
In the recent year’s development of Internet is an increasingly important factor in today’s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
Social Media and Social Media Marketing: A Literature Reviewiosrjce
Social media and social media marketing are sometimes used interchangeably, but two indeed are
different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in
technical terminologies. We have studied the literature available on Social media first and identified the basic
functionalities of it. Then the literature available on social media marketing helped us in identifying its
dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined
social media marketing in technical terms.
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Abstract
Over the last decade, the way people communicate with each other has been changing astonishingly. The
extensive new plethora of media has given to customers more options to gather and provide information
about products and services. This study attempted to identify and measure the degree to which Social
Networking Sites influence people's professional lives, their social skills and work productivity and
ultimately boost effectiveness. Quantitative and qualitative methodologies were used for this research.
The results reveal that Social Networking Sites play an essential role in employees‟ relations with
customers, that Instant Messaging (IM) services offered by Social Networking Sites can be a crucial
element for organizations in disseminating information, enabling knowledge sharing, increasing
productivity and promoting teamwork. It seems that customer engagement and Customer Relationship
Management (CRM) are vital tools for organizational effectiveness, not only to maintain loyal clients but
also to survive and keep maintaining profitability.
Keywords: Social Media, Social Commerce, Social Networking, CRM, Instant Messaging (IM), Web
2.0, Facebook, Instagram, Linked In, Twitter, Marketing, Social Media Marketing, Cyprus.
Why Human Resources professionals need to embrace and make Social Media an integral part of their and their organizations recruitment and human capital management initiatives. Additionally, a concise overview of key social media channels and recommended best practices to get started on social media and HR.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Extracting Targeted Users from SNS using Data Mining ApproachIJSRD
In the recent year’s development of Internet is an increasingly important factor in today’s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
Social Media and Social Media Marketing: A Literature Reviewiosrjce
Social media and social media marketing are sometimes used interchangeably, but two indeed are
different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in
technical terminologies. We have studied the literature available on Social media first and identified the basic
functionalities of it. Then the literature available on social media marketing helped us in identifying its
dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined
social media marketing in technical terms.
Social Networking Sites: An Academic Approach to Revenue GenerationKristelle Siarza
For more information, please visit her website at http://www.about.me/misskristelle or send her an email at kristellesiarza@gmail.com
ABSTRACT:
This study discusses social networking sites and its potential of generating revenue if word-of-mouth communication is factored into a business marketing plan. With academic research and an independent study analyzing buyer behavior and the usage social networking sites, discussion is based on the discovery of word-of-mouth communication and its effects when distributed through social networking sites. Because word-of-mouth is proven as the most effective type of communication to influence buyer decisions and the type of communication travels quickly and successfully through social media, we prove social networking sites can influence revenue generation for businesses.
The effect of social media on pre- and post purchasing behavior: Evidence fro...Tuncay Taşkın
The aim of this study is to determine the role and effect of social media in the purchasing
behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data
was gathered from university students who are intensive users of the Internet and social media that identified
as the sample of the research. The sample was chosen by convenience sampling and 306 university students
were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing
strategies has a meaningful impact and that there is a meaningful but not strong relationship between the
social media frequency of use and its effect on purchasing behavior. This means that the firms should try to
understand the social media users’ reasons and expectations in social media and react according to their
needs and taking care of users’s expectations.
Social Media Role in Improving Customer Relationship Management: An Empirical...journal ijrtem
The study aimed to identify the impact of Social media in improving customer relationship
management (CRM) at Jordanian Islamic banks (JIB), identify the impact of achieving the effectiveness of
Social media at JIB. To achieve the objectives of the study, the researcher prepared a questionnaire to measure
the role of Social media on CRM. The researcher selected the study sample randomly by distributing 365
questionnaires on the customers of JIB where (302) were retrieved. After reviewing the questionnaires, it was
found that there were (28) questionnaires invalid for the statistical analysis. Thus, the total number of
respondents was (274). In order to answer the study questions and test its hypotheses, the researcher extracted
the arithmetic means and standard deviations and applied the multiple regression equation. Accordingly, the
study reached too many results, most important of which is that there is a statistically significant effect for
Social media on achieving the effectiveness of the CRM. The study recommended the need that JIB seeks for
adding various characteristics of editing, deleting, copying, and setting time on the basis of text messaging
through such networks as well as the need of conducting marketing studies aimed to enabling banks to achieve
the customers' wishes in a method matching their expectations.
Social Media Role in Improving Customer Relationship Management: An Empirical...IJRTEMJOURNAL
The study aimed to identify the impact of Social media in improving customer relationship
management (CRM) at Jordanian Islamic banks (JIB), identify the impact of achieving the effectiveness of
Social media at JIB. To achieve the objectives of the study, the researcher prepared a questionnaire to measure
the role of Social media on CRM. The researcher selected the study sample randomly by distributing 365
questionnaires on the customers of JIB where (302) were retrieved. After reviewing the questionnaires, it was
found that there were (28) questionnaires invalid for the statistical analysis. Thus, the total number of
respondents was (274). In order to answer the study questions and test its hypotheses, the researcher extracted
the arithmetic means and standard deviations and applied the multiple regression equation. Accordingly, the
study reached too many results, most important of which is that there is a statistically significant effect for
Social media on achieving the effectiveness of the CRM. The study recommended the need that JIB seeks for
adding various characteristics of editing, deleting, copying, and setting time on the basis of text messaging
through such networks as well as the need of conducting marketing studies aimed to enabling banks to achieve
the customers' wishes in a method matching their expectations.
An Examination on the use of Social Media and Social Media Influencers as a S...ijtsrd
In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has captivated the digital natives and influenced their purchasing behavior, redefining the brand customer relationship as these Influencers have become third party endorser who says public opinion. This paper examines the effectiveness of social media and social media influencers as a strategy for customer retention. This has been done by looking at models and statistics that give us insights into the mind of the Millennial and Generation Z consumer of today. It has been found that, they utilize social media for knowledge acquisition, status, entertainment, and business. While their purchasing behavior is based on trust, perceived authenticity of both the brand and Social Media Influencer and that these lead to an intention to buy resulting in customer retention. Tatenda Primrose Mamhare | Fan Mingyue "An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31218.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/31218/an-examination-on-the-use-of-social-media-and-social-media-influencers-as-a-strategy-for-customer-retention/tatenda-primrose-mamhare
New World of Marketing: Use of Social Networking SitesIOSRJBM
Among the various communications method used traditionally by an company is changed dramatically after the emergence of social media. Widely used tool to communicate with hundreds or even thousands of other people about products or product updations and the companies that provide them. As is evident from data available in public domain, social media is a blessing for the marketing fraternity in taking their brand to the masses. It also provides a major impact on consumer to consumer communications. This article argues that social media is a new tool of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. This article provides managers with a better understanding of social media and a framework for incorporating it into their IMC strategies, thus more effectively communicating with their target markets
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
: Social media marketing is one medium that can be used to build and maintain brand loyalty. This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media brand loyalty conducted at the University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling technique used a proportional random sampling. Validity and reliability tests are used in testing instruments. The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media has a significant influence on brand loyalty. The benefit of social media marketing is one of them as a customer relationship management. Suggestions for further research are able to use variables such as trust and service quality.
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
Social media marketing is one medium that can be used to build and maintain brand loyalty. This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media brand loyalty conducted at the University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling technique used a proportional random sampling. Validity and reliability tests are used in testing instruments. The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media has a significant influence on brand loyalty. The benefit of social media marketing is one of them as a customer relationship management. Suggestions for further research are able to use variables such as trust and service quality
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire among the general public. The most preferred digital marketing technique in construction industry is found to be social media marketing. In future marketing agents of construction industry need to develop advertisements to be posted in social media websites.
SOCIAL MEDIA7I got C in this Use of Social media b.docxjensgosney
SOCIAL MEDIA 7
I got C in this
Use of Social media by modern generation
Name
Institution
Date
Running head: SOCIAL MEDIA 1
Social Media
Social media has had a huge impact in the modern generation. The lives of most people in the modern world revolve around social networking sites such as Facebook and Twitter. This aspect has led to some firms employing it as a marketing tool. However, some firms still believe that social media does not have any advantages in the corporate world, thus only suitable for social interactions. However, this is not the case as some firms have ended up benefiting a lot as a result of employing social media as a marketing tool (Girard & Girard, 2011). According to a report from the Hubspot, over 92% of marketers claimed that social media was a very important tool for businesses in 2014. These marketers went to say that this tool increases traffic in their websites. Despite many marketers' positive attitude towards this tool, some of them still do not know how to effectively employ this tool. This aspect has led to some firms taking a pragmatic approach in integrating this tool in their operations. However, the positive attitude is a demonstration that this tool has a potential of increasing sales if well employed.
Facebook, Twitter, and YouTube have significantly contributed in the processes of bring about democracy in non-democratic cultures. Specifically, the young people depend on these sites to organize and communicate matters they want to express. These sites provide social structures where people with different background, cultures, and similar interest join forces over shared set of demands. They use social media to set agenda or come up with hierarchy leading to attempts to bring about changes (Tufekci & Wilson, 2012). People now use Facebook, Twitter, and YouTube to fuel spontaneous protests that are difficult to predict and control.Social media sites are the best places to effectively stir pleasure for changes because the youth are the majority of the people who use the sites. The youth are the main power who can make all changes, for example, they will want to stop any violence against human rights (Tufekci & Wilson, 2012). When doing this I would resort to use Facebook since it has more members in comparison to the other two; this would be much easier to mobilize more individuals. As the person behind the movement for changes, I will not choose to remain anonymous.
I believe that the social media can serve as both gateway and catalyst for social and cultural changes since the minority also participate in global media that has a homogenizing impact on the culture in the world. The use of media fosters changes in culture perspectives and the minority uses the same to extend the reach of their culture (Tufekci & Wilson, 2012). The social media attains this through changes in the way culture has been traditionally conceptualized. As such, it can be used to extend and catalyze the changes a.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Epidemiology - HPRO 7712
Fall, 2018
Final Examination
PART A
Name __________________________________ Date ____________________
Please respond to the following questions to the best of your knowledge while keeping in mind that “quality” is more important than “quantity”.
1.
Define the term “community”. Briefly describe the application of epidemiology in
community diagnosis.
(25 points)
2.
The mechanisms of spreading disease in human populations account for the levels
of epidemics. Differentiate between (a)common source epidemic, and
(b) propagated epidemic.(10 point)
3.
Often in analyzing epidemiological data, it becomes necessary for the investigator to adjust for rates. Identify and describe two methods for rates adjustment.
(10 points)
4.
Identify and briefly discuss three factors that contribute to errors in
epidemiologic studies of morbidity.
(20 points)
5.
The science of epidemiology is distinctively concerned with health and illness in populations and groups by place and time. Using a hypothetical situation, respond to question(A)or(B). (35 points)
(A). Describe how you would use the epidemiologic model toward preventing and controlling a behavioral health problem in an identified human population or group. (Note: In essence, describe the behavioral adaptation of the epidemiologic model and how it can be applied to an identified health problem).
OR
(B). Describe how you would use the epidemiologic approach to develop a health care policy toward preventing and controlling an identified health or social problem in human populations.
1
Running Head: HOW SOCIAL MEDIA HAVE CHANGED MARKETING
2
HOW SOCIAL MEDIA HAVE CHANGED MARKETING
HOW SOCIAL MEDIA HAVE CHANGED MARKETING
Introduction
Generally, marketing has been developing along with the world which revolves around it. From the perspective that marketing never occupies an exact science, there has been strategic mechanisms that are generally employed to improve the marketing mix as well as the marketing strategies utilized within the respective marketing field. Such mechanisms include social media which have been one of the rampant existences within networking marketing. Social media has been a key role within the worldwide marketing being experienced allover the globe. This runs from the newspapers, television to social media as imperative parameters towards moldering the marketing strategy of any given business organization.
Essentially, the issues concerning the customer services are normally regarded as the solemn issues within the business setting of any given business organization. This literally implies that the people learning such business organizations ought to employ individuals who are professionally qualified in finding appropriate remedies for such issues. In the modern world, one of the great industries which have highly been positively as well as negatively impacted by the internet is the marketing (Malik.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. American Research Journal of Business and Management
ISSN-2379-1047 Volume 4, Issue 1, 8 Pages
Research Article Open Access
In a World of Social Media: A Case Study Analysis of
Instagram Dr. Daryl D. Green1
*, Dr. Richard Martinez1
, Amalan Kadja2
, Lauran
Evenson2
Lisa MacManus2
, Stephanie Dirlbeck2
1
Professors, Oklahoma Baptist University, 500 W.
University Drive, Shawnee, Oklahoma. 2
MBA Student, Oklahoma Baptist University, 500 W. University Drive,
Shawnee, Oklahoma. daryl.green@okbu.edu Abstract: Social media is a great way to foster a personal relationship
between a brand and its followers. With over 400 million users and 80 million posts per day, Instagram has become
an essential social media marketing tool for all business. Yet, with frequent changing of social media use patterns
and preferences, it can be challenging to assign the right strategy to the right social media platform. The purpose of
this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. The study
begins by exploring the rise of multi-platform use. The study will also evaluate and compare major social channels
in terms of consumer and brand preferences. The study will then analyze and provide insights on ways Instagram
can improve as a marketing platform for businesses. Data collection is achieved through case study analysis as an
empirical way to examine social media platforms. This study provides individuals and businesses engaged in social
media a comparison of major social media platforms and provides insight into digital marketing strategies for
Instagram and businesses alike. The application of these conclusions could increase the survival rate of new social
media platforms and provide a better understanding of Instagram as a strategic tool for practitioners. The study is
significant because this research widens contemporary assumptions about strategic thinking for social media
mechanisms.
Keywords: Instagram, Social media, Businesses, Consumers, Digitalization, Case Study, Data Collection, Digital
Marketing Introduction
Social media has been a part of our lives for years. The social network is the collective of online communication
channels dedicated to community-based input, interaction, content sharing, and collaboration (Rouse, 2016). Social
networks started out as a way for people to remain connected or reconnected with friends and family. Now, social
media is used as much more than that. The world is getting more and more dependent on digitalization, and social
media is making the internet not only a source of information, but also a source of influence (Hanna, Rohm, &
Crittenden, 2011). In general, businesses should seek to integrate social media into their strategy to attract and
interact with customers. In fact, Larson and Draper (2017) argued that today’s businesses need to understand digital
marketing in general. That reality means individuals need to be able to utilize a variety of social media platforms,
including Facebook, YouTube, Twitter, Instagram, Snapchat, and other web platforms. Organizations are able to
reach the global market through social media due to millions of users worldwide. This research was conducted to
evaluate Instagram’s marketing strategies using qualitative content analysis to facilitate a case study analysis.
What is Instagram? Instagram is a mobile app (iOS and Android) that enables users to instantly turn their mobile
snapshots into visually appealing images, which are then shared with others on the network (Larson & Draper,
2017). The images can be shared on other social networks, as well, including Twitter, Facebook, Tumblr, Flickr, and
Foursquare. In fact, Instagram provides an advantage for individuals using such a vast network to continuously learn
new ideas and communicate them to an ever-present community. With that in
2. www.arjonline.org
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In a World of Social Media: A Case Study Analysis of Instagram
mind, the purpose of this article is to explore how Instagram can improve as a mobile app for businesses and
consumers. Review of Literature
Every day, billions of humans connect through various social media platforms that are widely used for
communication and information exchange. Aichner and Jacob (2015) described social media as “web-based
applications and interactive platforms that facilitate the creation, discussion, modification, and exchange of
user-generated content.” They also identify 13 types of social media: social networks, “blogs, business networks,
collaborative projects, enterprise social networks, forums, micro blogs, photo sharing, product/services reviews,
social bookmarking, social gaming, video sharing, and virtual worlds” (p. 258). As of today, Facebook is the most
used social media platform in the world with more than 1.5 billion active users (Kousoulou, 2016).
As the world is getting more and more dependent on digitalization, social media is making the internet not only a
source of information, but also a source of influence (Hanna, Rohm, & Crittenden, 2011). Consequently, businesses
should seek to integrate social media into their strategy to attract and interact with customers. A 2014 survey of 351
business executives revealed that 9% of marketing budgets are assigned to social media marketing (Yang, Lin,
Carlson, & Ross, 2016, p. 526). Social media strategies are now treated as an integral part of Integrated Marketing
Communications (IMC) and help in organizations’ promotional efforts by facilitating interaction between the
organization and its customers and among the customers themselves. Therefore, most stakeholders expect
organizations to have some presence on social media platforms, and a lack of these venues is considered
unacceptable and non-normative in this day and age (Jain, Zaher, & Roy, 2017, p. 2).
Recent studies on the importance and impact of social media in the business world agree on the valuable benefits for
a company to invest in social media marketing. First, social networks are tools to make a business stand out and
increase awareness. Taken Smith, Blazovich, and Murphy Smith stated that 88% of marketers gained more exposure
for their business and two-thirds of marketers experienced a rise in search engine rankings due to social media
marketing (2015, p. 131). These numbers can be explained by the fact that customers trust social media more than
corporate-sponsored messages concerning product information. Second, by creating online communities, companies
can earn customer loyalty. Social media allows businesses to establish a strong relationship with customers. They
share their vision, values, and products, as well as receive in return feedback and new customers. Value is derived
from online customer communities, the participants of which are so engaged with the company that they become
loyal customers and even champions for the brand. These types of customers are instrumental in facilitating viral
marketing and driving traffic to the company site (Taken Smith et al., 2015, p. 131). Thus, through social media
platforms, companies can increase profits. Even though it is difficult to measure the Return On Investment (ROI) of
social media (Taken Smith et al., 2015, p.128), studies show that there is a positive correlation between social media
activity and a firm’s financial performance (Yang et al., 2016, p. 527). Indeed, the R&D, marketing, sales, and
customer service that departments gain from social media insights about customers’ preferences can lead to the
creation of new products and informed decisions about the best way to advertise and serve clients. Taken Smith et
al., claimed that 80% of Fortune 500 companies are engaged in social media, and believe that the impact on the
bottom line is most noticeable on long-term performance (2015, p. 132- 134).
Method
In order to best evaluate Instagram’s social media strategy, this case study employs qualitative content analysis.
Case studies are mostly used in disciplines like organizational studies and social sciences (Kohlbacher, 2006). They
can be explanatory, exploratory, descriptive, interpretive, or evaluative (Zainal, 2007, p.3). A case study is defined
3. as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when
the boundaries between phenomenon and context are not clearly evident” (Yin, 2003). Case
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In a World of Social Media: A Case Study Analysis of Instagram
study analysis benefits students by developing their problem-solving skills and engaging them on the topic of
interest (Tidwell, 2015). It also allows them to apply concepts learned in class and increase their knowledge of a
company or a phenomenon. This method also allowed the researchers to gain new insight on social media platforms.
Additionally, Competitor and SWOT Analyses were utilized to gain a better understanding of this social media
platform. Organizational Background
Organizations are created on the dedication and hard work of select individuals who want to better the environment
and market with their product or service. Instagram founders, Keven Systrom and Mike Krieger, created a
revolutionary idea that combined increasingly available pictures with the ease of connecting with people through
social media (Lagorio, 2012). In 2010, Instagram was available to the public via a free download. The creation of
Instagram revolutionized how social media organizations are structured. Instagram utilized the strength of a flat
organization to leverage the ability of its members to be open and creative while maintaining collective direction.
Flat organizations often lead to an environment of innovation and creativity. The culture on Instagram is a reflection
of the structure throughout the company. This combination of culture and structure allowed Instagram to create an
app allowing users to connect via a platform of picture sharing and location services.
Today, there are more than 800 million users, which places Instagram as one of the most popular social networks
worldwide (Instagram, 2017). One of the greatest advantages of having a presence on a platform, such as Instagram,
is the ability to tap into the growing social media network and directly communicate with over 800 million active
users from around the world. Instagram created a strategy to focus on certain aspects of the market and target users
based on identifiable similarities in the way people communicate (Larson & Draper,(2017). Instagram’s strategy
mirrors the Porter focus strategy in that it creates a specialized service in a limited market. Instagram is a fantastic
place for individuals to share ideas, connect with foreign worlds, increase humankind’s knowledge, and increase
diversity. Instagram provides an important advantage for individuals using such a vast network to continuously learn
new ideas and communicate them to an ever- present community. Results and Discussion
Strategic analysis is a vital instrument for evaluating Instagram. Effective analysis breaks down several key factors,
such as the competitive environment, key obstacles, and critical assumptions, impacting organizational strategies
(Harris & Lennox, 2013). These management tools “provide a structured method for organizing and understanding
the complex trends and developments” that are occurring across this business sector (Palmer, Dunford, & Buchanan,
2017). This research probes deeper into the infrastructure of Instagram by evaluating the company’s strategy,
structure, and organizational culture. A comprehensive strategic analysis includes; (a) an identification of the
organization’s current competitive environment, (b) a consideration of the pros and cons of its actions, and (c) the
advancement of a set of recommendations based on its strategic analyses (Harris & Lennox, 2013).
When conducting competitor analysis, a company needs to gather information about each competitor’s real and
perceived strengths and weaknesses (Kotler & Keller, 2012). In this case study, Instagram was compared to
Snapchat and Pinterest (See Tables 1.1 & 1.2 for SWOT and Competitor Analysis). A market analysis is an
important tool that is used to analyze the three social media platforms. A SWOT analysis is an overall evaluation of
a company’s strengths, weaknesses, opportunities, and threats. It is a tool that is used to analyze the internal and
external environment faced by the firm being considered (Kotler & Keller, 2014).
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4. In a World of Social Media: A Case Study Analysis of Instagram
Because Instagram is used by 800 million active users (MediaKix, 2017), it allows people to manipulate their photos
to their liking, and now it has a feature similar to Snapchat’s through which a user can share a “story” for 24 hours
until it disappears, along with the infamous face filters. It has also adopted Facebook’s direct message feature.
Privacy concerns can be easily addressed through Instagram’s private/public feature. Interestingly, Instagram started
out as a mobile photo-sharing application and quickly turned into an advertising platform for all companies in social
media. Now, companies utilize Instagram more than ever. When scrolling through Instagram, you might see a
sponsored advertisement, and it allows you to tap on the screen and reach the product instantly and effortlessly. Our
SWOT analysis identified one potential major issue: photo copyrights. Copyrights become an issue on Instagram
because people can steal your photos/ideas, and call it their own. When you are business, this could be detrimental
to your brand.
Additionally, the analysis showed that Instagram should be available on more devices than just Android and iPhone.
In fact, this reality is a limitation of the organization’s growth. Being mobile-dependent, Instagram is challenging to
run the application through a web browser, and only one device can operate an Instagram account (Wilkerson,
2018). With that being said, Instagram is known for being innovative, being the first social media application to
have a picture-only feature. Thus, Instagram is well-positioned to dominate its current competitors with
revolutionary thinking. In fact, Instagram leads their market by understanding their current and future users. For
example, many millennials are connecting better with Instagram than other social media platforms like Facebook
due to the photo interface. Within the library community, Instagram’s adoption has been strongest in academic
libraries with the highest number of Instagram users being college-age patrons (Wilkerson, 2018). With that type of
forward-thinking, Instagram may be able to sustain their current rate of growth.
Furthermore, Snapchat may be the best competitors to challenge Instagram’s domination of the social media
category. Snapchat is used by 100 million active users (MediaKix, 2017). With the second most used application,
Snapchat is a top competitor with a lot of features. Snapchat is an instant picture-sharing application that allows
people to share pictures that disappear in a matter of seconds along with the instant messages. Snapchat originally
had the infamous face filters, but that is now on Instagram as well. Snapchat offers control to their users in a fun,
virtual way. Although Snapchat consumers can tailor their stories to the public or viewed by followers only, privacy
issues arose when people were informed that their ten-second pictures were not disappearing like they thought. One
major threat that Snapchat faces is imitation, as evidenced by Instagram now having the face filters and insta-stories.
Businesses have started utilizing Snapchat for advertisements. Advertisements pop-up when viewing friends’
stories, ‘the featured’ stories, shows, our stories, and daily stories. When viewing a story on Snapchat, an
advertisement will pop-up mid story and allow you to “swipe up” to access the product instantly, which is a great
way to reach a target audience. However, consumers can skip advertisements by tapping their screen, and that is not
beneficial to companies paying Snapchat to promote their products. Just behind Instagram, Snapchat is a great
advertising platform, but should not be used primarily for advertising and marketing.
75 million people use Pinterest, and the vast majority of those people are women (Beese, 2017). Pinterest has a
diverse user group and promotes itself as a web and mobile sharing application. With Pinterest, consumers can
search the web on a much more focused scale. Free access, virtual bulletin boards, bookmarking, and user-
friendliness are just a few features that Pinterest has to offer. It can be used for marketing and advertising in several
ways, including using keywords in titles, embedding pins in blogs, using your blog for business as an analytics tool,
and having pinnable images on every post published. However, SWOT analysis indicates that Pinterest could be
seen as more of a woman’s preference than a gender-neutral site, which is a potential weakness for the app. Pinterest
has several marketing and advertising tools for companies; however, it should not be a primary contender because
Snapchat and Instagram are better platforms. They can all be used as complements to each other to reach different
audiences, nevertheless.
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In a World of Social Media: A Case Study Analysis of Instagram
Table1.1. Competitor Analysis
Critical Elements Instagram
Snapchat
(Industry Competitor)
American Research Journal of Business and Management
Pinterest (Industry Competitor) Unique Selling Proposition
Promotes itself as a web and mobile sharing application. Value to Prospective Customers
Promotes itself as an
Promotes itself as a instant photo sharing/video
video/picture sharing application.
messaging application. Customers can view other
Customers can instant
Customers can search people’s lives at their
message pictures/
the world wide web from fingertips. Can also shop and
videos and send money
the application, utilizing see the latest trends.
in seconds.
images on a focused scale. Core Competencies Instagram specializes in
Pinterest is a social media, advertising and picture
bookmarking application sharing.
that allows users to discover and share creative ideas. Positioning in the Market (i.e., top, middle, bottom)
Snapchat specializes in video/picture sharing and has recently started with advertising.
Top Top Middle
Marketing Mix Product Price Place Promotion
Product: Variety of services Price: Free Place: Online Promotion: Ads Overall Impressions in the Market
Product: Variety of services
Product: Variety of Price: Free
services Place: Online
Price: Free Promotion: Ads
Place: Online Promotion: Ads
Pinterest is considered an industry leader in web searching. For example, it has allowed people to search recipes and
DIYs conveniently.
Table1.2. SWOT Analysis
Instagram Snapchat Pinterest
Strengths
Instagram is considered an
Snapchat is considered industry leader in social
an industry leader in media. It allows people to
messaging through see other’s lives, and it is
picture sharing. utilized by companies to promote their products.
Diverse user group Virtual bulletin boards User friendly
Weaknesses
Multiple filters available to
Constant refreshing of enhance and customize pictures
6. pictures Strong and supportive parent
Growing application company
for users 800+ million users
Innovative platform First social media app for
for picture sharing pictures only
Does not store historical photos Not available on PC operations;
Lack of discreetness
Possible gender biases i.e., interact online like you can
Not a diverse product
Susceptible to spam pictures on your device
Pictures are only
Based on user uploads Required to follow to view
available for a small content
amount of time Weakened privacy firewall
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In a World of Social Media: A Case Study Analysis of Instagram
Advertisement opportunities
Advertising Technology development
opportunities Growth and product enhancement
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Growing business with opportunity for advertisement Opportunity
Social networking Linked with Facebook and Twitter
Threats
Faces strong competition Possible issues with photo rights
Negative publicity Legal ramifications
Copy-cat websites Spam Other social media sites adopting bookmarking features Strategic Implications
If social media platforms, like Instagram, want to be successful, they must apply a systemic approach to the market.
Hu, Manikonda, and Kambhampati (2014) established Instagram as an innovator in the marketplace. Instagram has
enjoyed rapid growth in the number of users since its inception in 2010. The organization has attracted millions of
users with 55 million photos being uploaded daily. Instagram is the most popular photo- capturing media app to date
(Hu, Manikonda, & Kambhampati, 2014). Yet, past achievements provided no future guarantees for future success
in the market. This research produced several strategic implications in this academic article:
Adoption Rates
Key findings of the case analysis show that brands that choose to incorporate Instagram into their social media
strategy continue to see an increase in purchasing power and online customer engagement. Although overall
adoption rates for brands have increased significantly in recent years, adoption rates among older adults are still low.
According to a study conducted by PEW research, US Facebook users aged 45-54 are spending more time on
Facebook, and represent 21% of the total time spent on the platform, more than any other age group. (2) This is
likely an indicator of the channels that brands are actively using to promote content and target consumers. Currently,
Instagram does not provide the option to view trending topics, such as worldwide news, sports, and events that can
appeal to older consumer segments and attract more businesses.
Accessibility
The Instagram app was created as a portable system, designed for mobile devices, such as smartphones and tablets.
Instagram is only available as an iPhone and Android app. This photo-sharing app excludes the mobile users who
have Windows, Linux, or Blackberry operating systems. (3) There is a large market that business cannot reach.
Instagram could develop a universal app that can be downloaded to any type of computer, tablet, or smartphone. A
universal app will attract more business and reach a larger audience. There is now a web version, which can be
7. accessed on computers, but it lacks many of the attractive features that are only available on the mobile app.
Conclusions
Social media platforms are increasing in popularity since they allow users to connect and interact with each other
and share their experiences, activities, and passions. Social media is also influential and one of the most important
tools for marketing and branding. This study provided insights on various tactics that Instagram can utilize to
improve as a marketing platform for businesses. Launched in 2010, Instagram evolved quickly to become one of the
most favorite social media platforms for individuals and businesses. What makes Instagram unique is the instant
photo and video editing and sharing with an audience of 800 million active users. This platform benefits from a
good positioning and can take advantage of exciting advertisement opportunities and technological advancements.
The main strengths of Instagram are having a high user base and having a
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In a World of Social Media: A Case Study Analysis of Instagram
strong supportive parent company. It is also utilized by many businesses and has allowed small businesses to grow
their online presence. The disadvantages of the company are the photo rights issues and the strong competition. In
order for Instagram to maintain their lead in social media, they should improve in favor of business utilization. For
example, businesses would benefit from being able to upload photos from non-mobile devices and add a photo
shopping feature for convenience. Another area of improvement would be adding topics like World Wide News,
Sports, and specific events. Although privacy issues are inevitable right now on Instagram, users and businesses
could also benefit from an automatic watermarking feature. In summary, the research conducted on Instagram could
increase the survival rate of new social media platforms and provide a better understanding of Instagram as a
strategic tool for practitioners. The study is significant because this research widens contemporary assumptions
about strategic thinking for social media mechanisms.
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