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 Social Media has instantiated a paradigm
budge –
o on how people connect and communicate with each other,
o on how they express and share opinions,
o on how they engage with products, processes and organizations,
o on how they analyze the information affecting the market trends.
 Social media has undoubtedly become the database of society’s
behavior.
 Since the evolution of various social media tools and platforms,
social media can be interpreted as a mode that
 contours the way people intermingle,
 share information and work collectively,
 outline opinions and take collective actions
 and more importantly learn through virtual means without any physical
presence.
 Social media is no more just an advertising platform for
products and services; rather it has gained recognition
in aiding the financial services as well.
 Financial sector, especially the stock market has
become more and more volatile and this volatility in
prices can directly be attributed with improved
technology and increase in trading volume.
 The past ten years have brought huge growth in social
media, especially online social networking platforms,
and it is changing our ways to organize and invest.
 Through its functions, social media has gradually
metamorphosed from a social communication digital
hub into a commercial, educational, and social
regulatory entity (Eid & Al-Jabri, 2016).
 Its user friendly interface has made it possible for the
very common man also to adopt it easily.
 It is the intent of this special issue which has attracted
focus of researchers on novel methods of predictions,
adoption rate amongst investors and the usefulness of
various online platforms, which are based on data
mined from social media.
Information
Demand
Societal
Behaviour
 Individual Participation in financial markets has been rising sharply in
recent times.(Celerier et al., 2016)
 About 30% of investors are entangled between their views and their
financial adviser’s suggestions.(NATIXIS, 2016)
 Very limited research has been done in Indian context regarding
individual’s intentions to participate in financial markets.(Nandan and
Saurabh,2016; Sivaramakrishanan et al.,2017; Akhtar and Das,2017)
 Past studies have highlighted the failure in projecting the psychological
factors that needs to be strengthened in order to create investment
intentions.
Social Media
Platforms
and Stock
Trading
Applications
Investors’
Attitude
Investors’
Behavioural
Intentions
Actual Usage
and adoption
Progress Report Presentation.pptx

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Progress Report Presentation.pptx

  • 1.
  • 2.  Social Media has instantiated a paradigm budge – o on how people connect and communicate with each other, o on how they express and share opinions, o on how they engage with products, processes and organizations, o on how they analyze the information affecting the market trends.
  • 3.  Social media has undoubtedly become the database of society’s behavior.  Since the evolution of various social media tools and platforms, social media can be interpreted as a mode that  contours the way people intermingle,  share information and work collectively,  outline opinions and take collective actions  and more importantly learn through virtual means without any physical presence.
  • 4.  Social media is no more just an advertising platform for products and services; rather it has gained recognition in aiding the financial services as well.  Financial sector, especially the stock market has become more and more volatile and this volatility in prices can directly be attributed with improved technology and increase in trading volume.
  • 5.  The past ten years have brought huge growth in social media, especially online social networking platforms, and it is changing our ways to organize and invest.  Through its functions, social media has gradually metamorphosed from a social communication digital hub into a commercial, educational, and social regulatory entity (Eid & Al-Jabri, 2016).
  • 6.  Its user friendly interface has made it possible for the very common man also to adopt it easily.  It is the intent of this special issue which has attracted focus of researchers on novel methods of predictions, adoption rate amongst investors and the usefulness of various online platforms, which are based on data mined from social media.
  • 8.  Individual Participation in financial markets has been rising sharply in recent times.(Celerier et al., 2016)  About 30% of investors are entangled between their views and their financial adviser’s suggestions.(NATIXIS, 2016)  Very limited research has been done in Indian context regarding individual’s intentions to participate in financial markets.(Nandan and Saurabh,2016; Sivaramakrishanan et al.,2017; Akhtar and Das,2017)  Past studies have highlighted the failure in projecting the psychological factors that needs to be strengthened in order to create investment intentions.