Opportunity – Consumer Potential <br />UAE population is just over 8m people, 81% are between 15-60 years old<br />500k – 1m are potential online shoppers<br />In 2009, UAE consumers spent an estimated US$ 18 – 22 million on online purchases.<br />E-commerce in the UAE is expected to grow by 60 – 80 % to $30 - $35m by 2014, Euromonitor forecasts<br />50 % of online consumers in the UAE spend less than 5% of their monthly spending online and 30 % say they spend between 6 &10 %, meaning the market has fantastic growth potential<br />25% of UAE residents have used the internet for online transactions<br />* Gold Financial Consulting statistics, Euromonitor research, National Bureau of Statistics<br />
Competition Overview<br />The biggest existing competitors are Amazon and other gift websites. The <br />current model is:<br />Order your book through Amazon <br />Get it shipped directly: costly<br />Or get it shipped via Shop & Ship (a service where you have a US/UK post code, Aramex picks up items from your inbox there twice a week)<br />Drawbacks of current system, that can be exploited by Magrudy's :<br />Can be costly, especially if Amazon if consolidating the orders from various vendors.<br />Takes longer than ordering from Dubai, average time is 2 weeks. Compare this to being able to order and receive your book within a day or two<br />Product range: books covering local interests, special gifts <br />
E-Commerce Success factors <br />Marketing differentiators e.g. Gift services. Including a gift designer module, where users can chose gift, wrapping, bespoke cards<br />Product range: unique product range with all Magrudy’s items<br />Excellent customer service: Timely & accurate delivery of goods (competitive pricing will not be required for growth). Magrudy’s call centre initiative<br />Measured scaling coupled with targeted marketing: Marketing activities need to be scaled proportionally with delivery readiness. Webology suggests a divide-and-conquer strategy<br />Smooth operation and billing<br />Seamless & intuitive software experience<br />
Why Webology?<br /><ul><li>All about the web. We love it!
Proven expertise in the region resulting excellent combination of business know-how and technical abilities