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1. Analysis of
Bigbasket.com
Presented By:-
Preethi Jain.
Roll no: 05

2. About the company:
 The firm was founded by a team of five – VS Sudhakar, Hari
Menon, Vipul Parekh, VS Ramesh and Abhinay choudhari.
 The e-tailer does close to 2k – 3k orders a day in Bangalore
and around 1k-2k orders per day in Mumbai and Hyderabad
combined. It is currently clocking a monthly GMV (gross
merchandise value) of Rs 9 crore on an average.
 1000+ brands ,10000+ products
 Guarantee on time delivery and the best quality!
 Investors ; Ascent Capital, Lionrock Capital, Zodius Capital,
Helion Ventures
 Company has more than 70k + customers

3. Why should I use bigbasket.com:
 Bigbasket.com allows you to walk away from the drudgery of
grocery shopping and welcome an easy relaxed way of
browsing and shopping for groceries. Discover new products
and shop for all your food and grocery needs from the comfort
of your home or office.
 No more getting stuck in traffic jams, paying for parking,
standing in long queues and carrying heavy bags – get
everything you need, when you need, right at your doorstep.
Food shopping online is now easy as every product on your
monthly shopping list, is now available online at
BigBasket.com, India’s best online grocery store.

4. Area’s:

5. Product mix:

6. Target segment:

7. Benefit to the buyers:

8. Complete Process:
HOW TO ORDER?
 Browse BigBasket.com for products or use the search feature
 Add item to your shopping Basket
 Choose a convenient delivery time from our 4 Slots* a day
7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30
PM ; 7.30 PM - 10.00 PM
 Select suitable payment option (Cash, Sodexo, Credit Card)
You can pay by cash, card or food coupons *Slot timings may
vary across cites

9. Delivery strategy:
 Own fleet of GPS enabled vans.
 Working on a hub-and-spoke model.
 All the goods are bought and stocked in a warehouse.
 10% refund if late.
 just-in-time model, warehouse stocking model Delivery
Strategy.

10.  Expands its offline presence.
 Acquire a majority stake in smart vending
machines startup Kwik24.
 This strategy is to have them(Kwik24) work
full time on customized vending machines
for BigBasket as they look to scale up the
model.
 Had a positive result of 90% repeated customer.
- varsha bansal
(ET RISE[economic times]
On 20-6-2018)
BigBasket in talks to acquire a
majority stake in Kwik24: