small project on grocery market

1. An E-Commerce Platform to cater grocery for every household.
droppr

2. Why droppr ?
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Allows you to walk away from the
drudgery of grocery shopping and
welcome an easy relaxed way of
browsing and shopping for groceries.
Discover new products and shop for
all your food and grocery needs from
the comfort of your home or office.
No more getting stuck in traffic jams,
paying for parking, standing in long
queues and carrying heavy bags.

3. Problem
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 Perishable nature of grocery products.
 On-time delivery.
 Customer trust.
Market Problems

4. Solution
4
Own fleet of
GPS enabled
vans
All the
unpreserved
items such as
fruits, veggies,
etc are bought
from local
farmers and
vendors
10% refund if
late
All the packaged
goods are
bought from
manufacturers
and stored in
warehouses
Proposal
This business makes money as a commission
is cut by us on each order, before transferring
the payment to the grocery seller; or if we are
the seller, then through service charges for
delivery & convenience.

5. Management Team
• Browse Droppr.com for products
• Add item to your shopping basket
• Select suitable payment option(COD, Credit card, Debit
card, Internet Banking, Mobile Wallets or Food
Coupons)
Flow
5

6. Prior to starting an online store
Market research
• We will be doing a thorough market research to identify the opportunities. As a grocery, our initial
segment will be to tap into will be the families that stay in a vicinity of 5km. They are the most
profitable segment for us. This target segments resides nearby and it's much easy for us to cater
their needs.
Why to start with a near by niche market
1. The cost of customer acquisition will be less (Encourage our Offline traffic to purchase online).
2. The cost inquired in terms of logistics will be much lesser.
3. Once a proven strategy is framed for the niche, the same can be expanded to nearby market
segments.
4. Fast delivery (our customers expect the delivery at the earliest possible).
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7. Features
Features of prime importance to attract
customers
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• Catalogue And Products Management
• Product notifications And Pre-Orders
• Standard Reports - Order Report/ Stock Report
• Customers And Order Management
• Standard Payment options (Wallet, COD, IB,
Card)
• Product Variants
• Courier Tracking
• Discount Coupons
• Gift Cards
• Discount Rules
• Product Reviews
Special
offers
High Quality Quick

8. Competition
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Key Players Location Business Model Delivery Slots Minimum order
for free delivery
Big Basket Major Metro cities Integrated Supply chain 4 Slots Per day Rs.1000
Zopnow Bangalore Integrated Supply chain 7am to 10pm Rs.500
LocalBanya Mumbai Integrated Supply chain 7am to 9pm Rs.500
TopTomato Bangalore Integrated Supply chain 7am to 10pm Rs.500
VeggiBazar Chennai Integrated Supply chain 3pm-9pm, Next Business
day
Rs.500
Droppr Mangalore Integrated Supply Chain 7AM – 9PM Rs.500

9. Challenges Associated with Online Grocery Business
9
• Integrate a robust, Just-in-time (JIT)
inventory management system API
with our grocery store that automates
things to reduce storage cost &
wastage
• Partner with a reliable delivery service
provider that can meet our customers’
expectations with assurance
• Segment the delivery network into
hyper-local networks to manage
deliveries better & make them faster
Storage & Delivery
Infrastructure
• Customer checks product online for
availability & buys them at store after
confirming quality
• Customer orders online & pick up order
at store (both a & b will save the delivery
cost)
• Customer visits store & orders online to
get groceries conveniently delivered at
home
• Self-checkout at stores by using
technologies like iBeacon (reduce
operation cost & enhance customer
experience)
Low Profit Margins &
Quality Assurance
#01
People shop online not just for the
convenience but also because they expect
to get better prices. When it comes to
vegetables & fruits, most customers prefer to
buy only after physically checking them for their
freshness & quality.
#02
Regular online stores can afford to tackle
instances like delays in delivery, wrong
item delivery, returns, etc. The entire
supply chain – from farms/manufacturers to
storehouse & then to the customers – needs to
be very robust & time-efficient.
Additionally, since perishable food products
need to be stored & delivered in refrigerated
chambers, storage infrastructure would add up
the business operations cost marginally.

10. Organizational Structure
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Head of Sourcing &
Vendor Management
Head of Marketing Head of Technology
Warehouse Manager
Supervisor
Employees Employees Employees
Head of Finance
Employees
Quality Check Officer
Employees
Founders

11. Market Opportunity
11
Targetx7
Within a year we will compensate our
deficit and start earning profit.
$641B
15%
Growth of global
e-grocery
Food and Grocery Retail share in GDP
Indian Retail Market
(2016)

12. Financials
Monthly
Operating Expenses Cost Associated
Investment for groceries 1,00,000
Vehicle + Fuel 5,000
Warehouse 10,000
Marketing 7,000
Salary for employees 40,000
Miscellaneous 4,000
Expected Profit 30,000
Variable
expenses
Fixed
expenses
Warehouse Rent
Employee salary
Web Hosting fee
Vehicle EMI
Payment fee
Shipping fee
Maintenance cost
• Expected Monthly Sales = 1.2lakhs
• Expected Weekly Sales =
Rs.30,000
• Weekly orders = 60
• Expected Daily Orders = 10
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13. Marketing Strategy
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Posters, Banners
Advertising
Emails, Whatsapp , SMS
Push Marketing
Facebook, Twitter, Instagram
Social Media Marketing

14. Future Targets
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Micro-Target an Online
Audience
E-commerce is basically
about establishing a
“territory”: defining and
designing a site to reach an
audience with a common
interest or characteristic.
Integrate Across Channels
Create multi-channel
offerings, enabling your
consumers to experience
your brand consistently,
whatever their shopping
method of choice
Business Expansion
Expanding the business in
other big cities like Bangalore
Personalize. Site visitors are
demanding one-of-a-kind
experiences that cater to their
needs and interests.

15. Thank you