Birmingham Online Seller Meetup 27th April, 2016
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Our first Birmingham Seller Meetup was well attended. We had experienced eBay and Amazon sellers in house. Our speakers included: World First Vdepot GS1UK Storefeeder
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Birmingham Online Seller Meetup 27th April, 2016
- 1. Birmingham online seller meetup #OSUKBrum 27th April, 2016 Arden Hotel, NEC www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK In Partnership with
- 2. Brought to you in Sponsorship from Media Partner
- 3. Hello ! I’m Prabhat Shah Project Director, Online Seller UK & DaytodayeBay find me @OnlineSellerUK
- 4. How did it Start ? >> Cardiff to throughout the UK >> Helped 500+ businesses directly
- 6. We Deliver Ecommerce & Digital Marketing Training Please visit www.onlineselleruk.com to find out more >
- 7. Your Host for the Evening ! Elizabeth (Kidson) Hitchins Freelance E-commerce Consultant & UX Expert find me @kidsontalks
- 8. Speakers & Sponsors Each talk lasts for 30 mins | Networking after event | All slides will be emailed
- 9. David Smith Implementing GTINs Online Seller UK Meetup | April 27th 2016
- 10. © GS1 2016
- 11. © GS1 2016 What is a GTIN? 3
- 12. © GS1 2016 The global language of business 4 Serving over one million companies 2,500 people helping us to achieve our vision Across 150 countries Over 20 sectors 112 Member Organisatio ns More than 6 billion barcodes read all over the planet every day
- 13. © GS1 2016 E-Commerce today 70% of all sales are influenced by information consumers find on the web. Whether you’re a brand or a retailer, now is the time to make the information about the products you sell visible and accurate. 5
- 14. © GS1 2016 eBay Product Identifier Mandate 6 What eBay say on their seller centre pages: • Using product identifiers helps buyers find your items faster by raising the visibility of your listings. • You must use product identifiers to list branded items that are new or manufacturer refurbished, in certain categories. • From 31 January 2016, this applies to items with variations as well as single-item listings. • From 29 February 2016, the requirement will be extended to apply to Good 'Til Cancelled listings too. Visit gs1.org for more about GTINs.
- 15. © GS1 2016 Another Marketplace statement on sourcing unique identifiers directly from GS1 7 What Another say on their seller central pages: … require sellers to use a Global Trade Identification Number (GTIN), such as a EAN or UPC, as a product identifier when creating new product pages … We verify the authenticity of product EANs/UPCs by checking the GS1 database. EANs/UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your EANs/UPCs directly from GS1 (and not from other third parties selling EAN/UPC licenses) to ensure the appropriate information is reflected in the GS1 database. Important: All invalid product UPC/EAN listings will be removed, which may result in your ASIN creation or selling privileges being temporarily or permanently removed. For more information on licensing UPCs/EANs from GS1, see the GS1 standards website. Another
- 16. © GS1 2016 Google’s GTIN requirements are expanding soon 8 What Google say on their merchant centre pages: ✓ GTINs will be required for all products with a GTIN assigned by the manufacturer. ✓ GTINs help us understand exactly what you're selling and allows ads to be served in more places on Google, YouTube, and partner sites ✓ Merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20% Key dates: February 8, 2016: Warnings begin. ✓ Item-level warnings in the Diagnostics tab for products that don't meet the requirements. ✓ Use these warnings to help you update your product data. May 16, 2016: Enforcement begins. ✓ Item-level disapprovals in the Diagnostics tab for products that don't meet the requirements. ✓ After this date, you'll need to meet the GTIN requirements to continue serving ads for your products.
- 17. © GS1 2016 eBay’s move towards structured data… To increase the effectiveness of your listings, there are two main elements to focus on: • Item specifics • Product identifiers In addition to the above benefits, adding identifiers will give you: • The ability to match your item with a product from the more robust eBay catalogue • More accurate pricing guidance when you list your items • Trending price alerts — when your listings are priced lower than the trending price 9 www.channeladvisor.co.uk/blog
- 18. © GS1 2016 GS1 SmartSearch Standard is recognised by Schema.org 10 • GS1's SmartSearch initiative has been working with the schema.org community (at W3C and Github), creating a Web-based structured data vocabulary that extends schema.org to support richer product data description. • As the work evolves we expect the combination of schema.org and GS1's vocabularies to provide for significantly richer online product descriptions for use in Web search, combining the descriptive depth of GS1 terminology with the broad coverage of schema.org's. • We will continue to collaborate with the GS1 team via the schema.org W3C community group to document best practices for combining schema. org terms with the new GS1 vocabulary, both in terms of making the most of the technical features of JSON-LD, and through gradual improvements that bring our vocabularies into closer alignment. • While there is still much to be explored, this week's milestone is important as it is the first large scale external
- 19. © GS1 2016 Structured data makes machines happy ☺ It enables web developers to include standardised and structured product information in web pages so that it is usable by search engines. 11
- 20. © GS1 2016 Where do I get one from? 12 Neutral and not-for-profit User-driven and governed Global and local Inclusive and collaborative GS1 believes in the power of standards to transform the way we work and live
- 25. © GS1 2016 Search Tamebay: Ultimate guide… 17
- 26. © GS1 2016 David Smith Head of Digital E: david.smith@gs1uk.org 18 www.gs1uk.org
- 27. Presented by Karl Ciz COMMON E-COMMERCE MISTAKES AND HOW TO AVOID THEM
- 28. ◼ Wrong products Source STARTING OFF ◼ Wrong markets Test Trading ◼ Poor Web design Don’t DIY ◼ Processing Issues Internal Process & People ◼ Visibility SEO – “Content is King”
- 29. ◼ Broken Rules / Acct Suspension KNOW your platforms ◼ Wrong platform Test trade each channel E-COMMERCE & PLATFORMS ◼ Wrong product Choose best seller first ◼ Differing product SKUs NEVER – Mapping is solution
- 30. ◼ Overselling Use stock control options ◼ No traffic Content? Pricing? Product? ◼ No policies Define clearly / promote ◼ Poor product pictures Bigger pictures E-COMMERCE & PLATFORMS CONTINUED ◼ Poor customer service Encourage reviews
- 31. ◼ Returns Policies, sizing guides & description ◼ Customer Service Reduced by tracking ◼ Tracking Use tracking where possible ◼ Packing errors Use scanning to reduce ◼ High cost shipping Broker rates ORDER PROCESSING ◼ Inefficient picking Use pick sheets
- 32. ◼ Scaling Using existing processes ◼ Product catalogue ??????? ◼ Process reviews ????? MOVING FORWARD - SOLUTIONS ◼ Key processes automated ?????? Ask yourself…… Do I have an e-commerce strategy?
- 33. Any questions? StoreFeeder is represented in the room – feel free to talk to us! Email: Hello@storefeeder.com Call : 0115 784 2157 Website: www.storefeeder.com THANK YOU
- 34. 6 Tips for eCommerce Fulfilment The Arden Hotel Birmingham 27th April 2016
- 36. Experience Your Fulfilment Experience? 1. Not quite started yet 2. I do it all myself (from home) 3. I do it all myself with (additional storage) 4. I own a warehouse and have a team 5. I outsource my fulfilment What is your biggest fulfilment challenge?
- 38. Tip #1 Export Internet usage 0 175 350 525 700 China India US Japan Germany Export
- 39. 0 150 300 450 600 UK US China $Bn Biggest eCommerce Spender Tip #1 Export Export
- 40. Research, Research, Research Base Strategy on research Payment plans System is key Focus on Fulfilment Tip #1 Export
- 42. • Cost • Branding • Packaging rules • Add ons/up sell Tip #2 Packaging Packaging
- 45. Reliability •Packaging •Backup plan •Product compatibility •Damages •Service levels •Communication Tip #3 Courier Reliability
- 48. Seasonality Space Stock Locations Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns 1m 30kg
- 49. 1m 30kg Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns Seasonality Space Stock Locations • Plan ahead • Multi skill staff • Delivery options • additional resource • pickable stock • 3PL • Sku location • Logical layout • Workable space • Appropriate needs • Risk assessments • Fork lift truck • Holiday/Sickness • Motivated staff • Time management • Post office • Cut-off time • Customer service • Packaging • Backup plan • Product compatibility • Damages • Service levels • Communication • Over 1m • Over 30kg • Supply & demand • additional surcharges • Historically subsidised • 3% Average return • Return policy • Return envelope • Attract customers • Order qualifier • Cost • Branding • Packaging rules • Add ons/up sell • Space is final • Restricts growth • Paying not using • Increases overheads • Shelving/Racking
- 52. Ecommerce Lockers3rd Party Shop Carriers Outsourced warehouse Suppliers / Shops / Manufacturers Own warehouse Own Haulage Shop Fulfilment Outsourced Haulage Business Retail £94 Billion / Fulfilment Ecommerce Outsourced warehouse Outsourced Haulage
- 54. Seasonality Space Stock Locations Staff/HR Flexibility Packaging Courier Reliability Ugly Freight Returns 1m 30kgFulfilment System
- 56. Tip #5 Scalability Orders Time Self Fulfilment House Own Warehouse Garage/Spare room Self Fulfilment Sales growth Investment in core business rather than fulfilment Big enough Money to have own investment
- 57. 1. Export 2. Packaging 3. Courier Reliability 4. Fulfilment 5. System 6. Scalability Summary Summary
- 58. Thank you! Any Questions? Contact info? Iain Hill Email: iain.hill@vdepot.co.uk Tel: 01603 881 700
- 59. Optimising Payments for Multi-channel Sellers Online Seller UK Meet-up 27th April Mark Bond & Craig Agutter, eCommerce
- 60. 2 The problem with trading overseas… • Selling into countries with different currencies. • Currencies change in value every second, affecting your profit. • Service requirement to collect multi-currency revenue and exchange into GBP. • Marketplaces and service providers can charge up to 4% for this service. • GBP:EUR Wholesale Rate: 1.2910 • Marketplace exchange rate: 1.3426 • Cost to the Merchant: £800 Example on a transfer of £20,000
- 61. 3 In the last 6 months… ECB dropped interest rate to 0% • GBPEUR has dropped from a high of 1.43 to its lowest levels in 2 years The US Federal Reserve raised the base rate for the first time since 2006 in December 2015 • GBPUSD fell from the 1.60-1.50 range it traded in from October 2014, now trading around 1.40 • Around 7% increase in the value of USD against GBP. Why does this matter to online sellers? • Can translate into more profit, sales or both • What price would your business suffer at? What protection do you have from that happening? • Using a World First solution will save you 1-2.5% of your total overseas marketplace turnover.
- 62. World First eCommerce Solution 3
- 63. World First eCommerce Solution 4 • World First provides local bank account details unique to you • Provide this to each marketplace you are on • The local currency is then sent to this account • World First then converts your revenues at the best possible exchange rate at a time agreed with you • World First then deposit this money into your home account
- 64. The World First Advantage 5 • Better rates than the marketplace offers – you receive more £ for your €, $ or ¥ - and avoid unnecessary currency conversions • Two options: • Automated solution – runs in the background, saves you money without you having to do anything once set up, sweeps straight to your business bank account • More control – set up firm/limit orders to achieve specific rates, fix rates for future payments, weeks months or even years ahead (‘forward contracts’), pay VAT/suppliers
- 65. The World First Advantage • Best-in-class platform, World First Online 7 • Partnerships with the biggest marketplaces, helping you to expand your international sales • Dedicated eCommerce consultants, who can help you negotiate fulfilment, localisation, listings and – importantly – international payments! • Our clients rate our service at 98% on Feefo and they’ve helped us to win a 5-star accreditation on the website. • Opening an account is easy – can be done online in 5 minutes at www. worldfirst.com or call 020 7801 1068.
- 66. Thank you for your time. Any questions? 4 Craig Agutter & Mark Bond, eCommerce World First 0207 801 1068 etailers@worldfirst.com
- 67. Did you find this event useful ? Please write your testimonials.
- 68. Register Masterclasses on our website www.onlineselleruk.com Available Training > | 28th April @ Comfort Inn Hotel, New Birmingham Street | 9th June | 13th July
- 69. Thanks ! Everyone for your support.
- 70. Contact: Prabhat Shah @OnlineSellerUK Email: ps@onlineselleruk.com Landline: 029 2236 2596 Mobile: 0751 88 39629 www.onlineselleruk.com