This document provides tips for creating effective presentation decks. It recommends choosing fonts, colors, and visual elements carefully and consistently to convey the appropriate tone and ensure understandability. Graphics, images, and formatting should directly support the content and be aesthetically cohesive. Templates can help maintain uniformity, while certain design elements like word art, clip art, or messy templates should generally be avoided. The goal is to tell the story clearly through the visual design of the deck.

1. *IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM

2. BECAUSE MERYL SAYS SO.

3. CREATIVITY UNLOCKS COMMERCIAL OPPORTUNITIES.
OUR DECKS SELL OUR WORK
IT’S A TEAM EFFORT, WE SHOULD DO THEIR BRILLIANCE JUSTICE.
WE OWE OUR CREATIVES
WE DO IT TOO. DON’T GIVE ANYONE A CHANCE TO SCOFF.
PEOPLE SCOFF AT UGLY DECKS
MAKE HER PROUD!

6. • Who is the audience? What do they care about?
• What do I want them to know? How should I tell them? What is the easiest way to do it?
• Are they reading it on their own, or will someone present it to them?
Every deck must tell a story.
Before starting on a deck, ask yourself:

8. An uninspired person makes uninspired things!
Also, believe in the power of remix. No one creates from nothing.
Take something that exists and make it better.
noteandpoint.com www.google.com

9. Understandably, many of our decks are created for shopper toolkits, and we might
not have the ability to be massively creative. However, we can still make the deck
relevant to the brand by drawing inspiration from the product.
For example:

11. 1. PICK A FONT
2. USE A SET OF COLOURS
3. USE A SET OF ELEMENTS
4. USE VISUALS. PLEASE.
5. BE CONSISTENT
6. THE NO-NOS

12. We often underestimate the ability of fonts to affect the audience’s receptivity to
the presentation. There are so many different fonts available, choose carefully.

13. How you use a font matters as well.
TW CEN MT IN ALL UPPERCASE
TW CEN MT IN BOLD
T W C E N M T W I T H V E R Y L O O S E S P A C I N G
Tw cen mt in sentence case
TW CEN MT IN ITALICS
STANDARD
CUTE
OFFICIAL
PREMIUM
UNIMPORTANT

14. • Only ever use a maximum of 3 fonts per presentation.
• If the client already has pre-defined fonts in their brand guidelines, use it.
For example: , HP, ,
• You might want to use fonts that are native to Windows or Mac, so that clients
can see the deck without wonky fonts. This one is my favorite, go-to font:
Franklin Gothic Medium Condensed
UPPER CASE WORKS FOR HEADLINES
While the lower case works for body copy and more.

15. Colours are ever so important in decks! They convey the mood, and they also show
clients that you know their brand……or at lease bother to Google their brand colours.
Pick a set of colours and work within them. If you stick to 2-3 colours, it will help the
deck look more unified. Here are some of my favorites:

16. The greatest benefit a deck offers, is the ability to take a complex thought and
explain it to the audience through the use of visuals or graphs.
If you are using graphs or boxes to group your information, make sure they are also
in the same style. If it’s possible, stick to either wholly angular or wholly circular:

17. People like pictures! You like pictures! I like pictures! Use them (:
Ensure that the visual is relevant to your presentation:
MOTHER MOTHER

18. Also use pictures that are of similar styles throughout your presentation:
Even if they are all illustrated visuals, please use
similar styles of illustration.
Same goes for photography. Even if they are all
photographs, choose the ones that are in the same
style of photography or tonality.

19. If you are using icons, make sure that the icons are the same style:

20.  Check your fonts. Make sure they are the same. Make sure they are of the same size.
 Align boxes and text lines evenly.
 Use divider slides that obviously show the deck structure.
 Use headlines to help the audience navigate the deck.
 Turn your slides into a template so that the information looks uniform.

21. DO NOT USE WORD ART
(especially not the rainbow one)
DO NOT USE CLIP ART

22. DO NOT USE UGLY TEMPLATES DO NOT LEAVE THE OUTLINE

24. MAKE THE BACKGROUND DISAPPEAR.
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Sample image
RESULTS

25. HERE’S AN ALTERNATIVE TO MAKE THE BACKGROUND DISAPPEAR.
Sample image
12 3 RESULTS

26. TURN PICTURES INTO SHAPES.
Sample image
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RESULTS

27. ALIGN MUTLIPLE BOXES.
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Sample
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28. MAKE TRANSLUCENT SHAPES
Sample
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29. CURVE A LINE OF TEXT
Sample
“A FISH IS NOT A TREE”
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30. *IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM