1. Establish a consistent visual theme using colors, fonts, and layout to give the wiki a coherent look and feel. 2. Keep visual elements simple and uncomplicated to ensure the site is user-friendly and loads quickly. 3. Make text highly readable with an appropriate font size, white space, and avoidance of dark backgrounds. 4. Use the sidebar effectively for navigation between wiki pages and back to the home page. 5. Determine an organizational structure and navigation scheme to allow readers to easily move through wiki content.