This document discusses key elements of effective page layout in magazines and newspapers. It identifies margins, grids, spreads, columns, datelines, page numbers, orientation, baselines, borders, pull quotes and other design elements as important for structuring information and guiding the reader's eyes through a layout. Professional page layout is important for publications with many advertisements to compete for visual attention. Elements like headlines, images, text formatting and negative space can be used to attract readers and enhance readability.

1. Page Layout/Recipe Cards
Shania Carter

2. • Page layout should be effective and professional in
all magazines and newspapers. The clearer that the
layout is, creates a clearer message to the audience
in the right manner. There are a list of things that
support the page layout including; headlines, pull
quote and columns. Page layouts can be about
attracting the attention of your audience, making
the layout pleasing and flowing.
Magazines with lots of sponsored advertisements rely on
professional page layout quite heavily because they want
to compete for visual attention when being distributed.
Things that contribute to the page layout are:
• Margins
• Grids
• Spreads
• Columns
• Dateline
• Page Numbers
• Orientation
• Base Line
• Border
• Blobs and Stars
• Drop Capital
• Negative Space
• Reverse
• Pull Quote

3. Conventions
• Margins: Adds a frame to a piece of work, text. Avoid putting key pieces of wording.
• Grids: Guidelines to a page layout, an array of elements to help set up a page layout for a newspaper or magazine.
• Spreads: More than one page of text and photographs, like a double page spread in magazines/newspapers.
• Columns: Breaks the text down into sections instead of the text being spread across the two pages, helps it flow.
• Dateline: When the story (event) occurred.
• Page Numbers: helps consumers to navigate their way around the newspaper or magazine.
• Orientation: Portrait is the standard page orientation for most newspapers and magazines however some websites do use a
landscape orientation to display photographs.
• Headline: The title of the article.
• Cross Head: A heading used in the middle of text to break it up, easy to read, referred to as a pull quote.
• Cut Out: The background of a photograph is cut out. Makes it easier to incorporate more photographs into the article.
• Tag Line: Displaying more information about the article from what the title said.
• Base Line: An imaginary line that the text is typed/written on.
• Border: To add a box or an edge to photographs or some text.
• Blobs and Stars: Graphic elements that the draw the reader’s attention to certain parts of the article.
• Drop Capital: The first letter of the starting word is enlarged.
• Negative Space: A portion of a page which is left unused.
• Reverse: White font on a black background.
• Pull Quote: certain quotes of the text, pulled out and enlarged to create attention.

4. Margins used to
avoid putting text
in the wrong
places.
Taken from a magazine
– online. Columns are
still used to break up the
text.
Text and
photography
expands over a
double spread.
No date line visible. No page numbers
as taken from a
web page.
Landscape orientation – used
by most webpages.
Headline used ‘Fiercely
Creative’
No cross heads, could be because it
is a short article.
The background has still been used in
the photograph so there is no cut
out.
A tagline has been used ‘Beyoncé
honoured as Billboard’s woman of the
year’.
Baseline – what the text is resting on
to make it even.
Pink edging around the text
and the photograph is the
border.
No graphic elements used to grab
attention of the reader – perhaps
because of the big photograph.
There is no
actual drop
capital but the
first three
words are in
capital letters.
No negative space as the text and
the photograph use a lot of room
on the page.
Reverse – white
writing on a
pink
background.
‘FANS ARE STILL’ grabbing the attention of the
consumer (reader) before beginning the article.
Attractive page layout.
Pink border
layout –
attracting the
audience,
feminine.
Example with
the use of
reverse, white
writing on a
different
coloured
background.
Tagline on
the
photograph.

5. A margin has been used on this
layout to avoid text from being in
the wrong places.
A grid may have been used
to help gather the
elements to set up these
pages.
Double page spread for
photograph(s) and the
interview.
Three separate columns to
break up the text with
different subjects.
No dateline as to
when the
interview took
place.
Page numbers at
the bottom of the
page.
The orientation
of the text is
portrait but the
whole double
spread is
landscape.
No headline as
this is from the
middle of an
interview.
There is a
cross head
above the
first
photograph.
This has been
used because
the publisher
wants you to
keep reading.
There is no particular cut
out for the photograph as
the white background that it
has been taken against
matches the style of the
page layout.
There is not a tagline in
this example because
there is no headline.
A baseline has been used
again to make sure the text is
even.
There is a black border
running around the edge of
the pages, making the
layout stylish.
There is one pull quote from this example,
entices the reader with a
hard/sympathetic point made by the
celebrity.
From this example,
we have seen that
the page layout is
stylish, with a black
and white effect. The
page layout has
blended in well with
the colours,
reflecting the
colours/personality
of the magazine and
celebrity. I think that
the black border on
this example has
added the edge to
the type of interview
which is being
written about. I also
think that a grid has
been used instead of
a template because
of the way the pull
quote has been
positioned.