This document provides an overview of a webinar on designing and building digital experiences. The webinar will cover why designing today is challenging, what architecture can teach about designing experiences, and how thinking like an architect can help create better experiences. It then discusses Acquia's products and capabilities for digital experience platforms, including tools for building, managing, and personalizing multiple websites and digital properties at scale.

1. Designing & Building
Digital Experiences
December 19th, 2019

2. Speakers
Jonathon Cartwright
Senior Product Manager,
Acquia
Leah Sand
Practice Lead,
Content Studio @ VMLY&R

3. In this webinar we’ll cover:
● Why designing in today’s world is so hard
● What architecture can teach us about designing experiences
● How thinking like an architect can help us create better experiences

4. 94%
Customer
Satisfaction
Rating
Leveraging
Drupal,
the Largest
Open Source
Community
3,500+
customers,
including
1,800
enterprises
30+
Fortune 100
customers
900+
Employees
Global
Partner
Program
GDPR
Ready
We provide the world’s most ambitious brands with technology that allows
them to embrace innovation and create customer moments that matter. At
Acquia, we believe in the power of community — giving our customers the
freedom to build tomorrow on their terms.
THE OPEN SOURCE DIGITAL
EXPERIENCE COMPANY
WHO WE ARE

5. We are delivering more
product than we ever have
in Acquia’s 12 year history.
In 2019
alone…
5
new
products
70
new
features
3
recent
acquisitions
6,000+
Open Source
code contributions

6. SITE
FACTORY
DRUPAL CLOUD
Everything you need to build, design
and run sites and applications
CLOUD
COHESION
EDGE
DEVELOPER
STUDIO
LIGHTNING
CONTENT HUB
CONTENT CLOUD
Authoring and publishing for headless
digital experiences
CaaS
DAM
ACQUIA OPEN DIGITAL
EXPERIENCE
PLATFORM
Copyright © 2019 Acquia Inc. All rights Reserved. Drupal is a registered trademark of Dries
Buytaert.
MARKETING CLOUD
Connect, personalize, and engage with
customers on any channel
LIFT
MAESTRO
MAUTIC
AGILONE

12. - level storytelling

14. What I (thought I)
designed

15. What actually
launched

17. “The role of the architect, or the designer, is that of a
very good, thoughtful host, all of whose energy goes
into trying to anticipate the needs of his
guests—those who enter the building and use the
objects in it.”
~ Charles EAMES
THINK LIKE AN
ARCHITECT

18. start with the humans

19. “All fine architectural values are
human values, else not valuable.”

20. All fine technology values should
be human values, else not
valuable.

21. design with a concept

22. Parti in architecture: “Experience the building like
a walk through Golden Gate Park.”

23. Parti in tech: “Experience the brand like the first time you
found your independence.”

24. consider the context

26. “Always design a thing by considering it in its next larger context
— a chair in a room, a room in a house, a house in an
environment, an environment in a city plan.”

27. Always design
and build a thing
by considering
the larger
experiences
around that thing.

28. focus on the
journey

29. “Our experience of an architectural space is strongly
influenced by how we arrive in it.”

30. Our experience of a product is strongly influenced by
how we arrive to it.

31. call in the experts

32. “You can use an eraser on the
drafting table or a sledge
hammer on the construction
site.”

33. You can take a second to CTRL+Z in discovery or deliver
a broken (or weird) experience.

34. design never ends; time does

35. “As an architect you design for the present with an awareness
of the past for a future which is essentially unknown.”

36. “As an architect you design for the present with an awareness
of the past for a future which is essentially unknown.”

37. In technology, we create
for the present with an
awareness of the past for
a future which is essentially
unknown.

38. 1. Start with the humans
2. Design with a concept
3. Consider the context
4. Focus on the journey
5. Call in the experts
6. Design never ends; time does
if you take away nothing else, let it be this

40. SITE
FACTORY
DRUPAL CLOUD
Everything you need to build, design
and run sites and applications
CLOUD
COHESION
EDGE
DEVELOPER
STUDIO
LIGHTNING
CONTENT HUB
CONTENT CLOUD
Authoring and publishing for headless
digital experiences
CaaS
DAM
ACQUIA OPEN DIGITAL
EXPERIENCE
PLATFORM
Copyright © 2019 Acquia Inc. All rights Reserved. Drupal is a registered trademark of Dries
Buytaert.
MARKETING CLOUD
Connect, personalize, and engage with
customers on any channel
LIFT
MAESTRO
MAUTIC
AGILONE

41. An outdated and unresponsive user experience prevent
Syngenta's network of framers from getting vital information in a
timely manner.
Challenge: Syngenta's previous platform, Microsoft SharePoint CMS was
complex, time consuming, expensive to manage, and could not integrate
seamlessly with other marketing systems.
Solution: Acquia Cloud Site Factory, Drupal CMS, Acquia Lift
Results:
– Support for more than 100 regional sites
– Simplified web management
– Lower maintenance costs
– Improved scalability
– High levels of security and compliance
– Improved customer engagement

42. 1. Start with the humans
2. Design with a concept
3. Consider the context
4. Focus on the journey
5. Call in the experts
6. Design never ends; time does
if you take away nothing else, let it be this

43. SITE FACTORY
DRUPAL CLOUD
Everything you need to build, design
and run sites and applications
CLOUD
COHESION
EDGE
DEVELOPER STUDIO
LIGHTNING

44. ©2018 Acquia Inc. — Confidential and Proprietary
Platform-as-a-service solution that helps
customers create, deploy, update, and
maintain hundreds or even thousands
of Drupal sites.
KEY BENEFITS
﹣ Time to market
﹣ Reduced operating costs
﹣ Reduce digital sprawl
﹣ Achieve brand consistency
﹣ Reduce risk, increase security
﹣ Allows organizations
to focus on innovation

45. “On average,
organizations
manage 268
digital
properties”

46. Acquia Cloud Site Factory
Easily manage multiple sites from a
centralized management console
+ +
+ + +
+ +
+ +
The fastest way to deliver and govern multiple sites at global scale
Launch hundreds or thousands of
sites from a single codebase

47. 1. Start with the humans
2. Design with a concept
3. Consider the context
4. Focus on the journey
5. Call in the experts
6. Design never ends; time does
if you take away nothing else, let it be this

48. SITE FACTORY
DRUPAL CLOUD
Everything you need to build, design
and run sites and applications
CLOUD
COHESION
EDGE
DEVELOPER STUDIO
LIGHTNING

49. ACQUIA
ACQUIRES
COHESION
Cohesion Joins Acquia’s
DXP Product Suite

50. IT DEPARTMENTS SAY THAT
IT-RELATED SKILL GAPS ARE A BIG
PROBLEM FOR THEIR ORGANIZATION
52%
MARKETING LEADERS “IT CAN’T
RESPOND TO OUR REQUESTS FAST
ENOUGH.”
*salesforce.com Survey

51. OLD PARADIGM FOR CREATING A SITE
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW
How long did it
take to build
your site?
3 MONTHS?
6 MONTHS?
LONGER….?
3-6 months

52. A NEW SITE BUILDING PARADIGM
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW 3-6 months
3-6 weeks
CONTENT
WRITER
FREE TIME
What would you do with your new free time and budget?
DESIGNER & SITE BUILDER
4 x

53. Design Website
RESULTS
– 4 x SPEED INCREASE
– 100 % BRAND COMPLIANT
LOW-CODE SITE BUILDER FOR DRUPAL
Idea Launch3 WEEKS

54. Replicate and customize in a
low-code mode
Create new compliant sites
faster than ever
Reduce Total Cost of
Ownership of hundreds to
thousands of sites
REPLICATE ACROSS MANY SITES
+
+
+
+
+
+

55. 1. Start with the humans
2. Design with a concept
3. Consider the context
4. Focus on the journey
5. Call in the experts
6. Design never ends; time does
if you take away nothing else, let it be this

56. MARKETING CLOUD
Connect, personalize, and engage with
customers on any channel
LIFT
JOURNEY MAESTRO
MAUTIC

57. ©2018 Acquia Inc. — Confidential and Proprietary
Data-first personalization tool to deliver
in context experiences that drive
engagement and conversion
Improve customer
engagement by
delivering a
personalized
experience

58. Acquia Lift Capabilities
3
2
1
Personalized Content
Deliver personalized content to both known and
unknown visitors in real-time
Campaign Management
Easily track and manage all your campaigns
from a single UI
Segment Builder
Segment your visitors based on a variety of criteria in
order to deliver targeted campaigns
4
Campaign Builder
Quickly create and schedule A/B/n tests and
targeted personalization campaigns
5
Lift Analytics
Make data driven decisions based on visitor behavior
Improve
customer
engagement by
delivering a
personalized
experience

59. Acquia Optimizes The Customer Experience
PROFILE DATA
MANAGEMENT
CONTENT
SYNDICATION
PERSONALIZATION
ACQUIA
Profile ManagerContent Hub Experience Builder

60. Point. Click. Personalize.
✹ Create personalization in three simple steps
✹ A/B testing and targeting with no code
✹ New scheduling capability enables small teams
✹ Superior multi-lingual personalization
✹ Real-time dashboards and improved analytics
All New Acquia Lift

61. Thank you for joining!
Questions?