This document provides an overview of a webinar for Acquia partners on digital asset management (DAM) solutions. The webinar aims to equip partners with knowledge about DAM in order to identify opportunities, pitch clients, and drive successful implementations. It discusses key DAM capabilities including a centralized media library, reviews and workflows, brand portals, and Drupal integration. The webinar also outlines Acquia's DAM packages and services, onboarding process, and next steps for partners to pursue new DAM opportunities and deals.

1. ©2018 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary
Gary Wu, Product Manager
Steve Skidmore, Product Marketing Manager
DAM for Partners

2. ©2018 Acquia Inc. — Confidential and Proprietary
Let’s “Dig In”?
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What: Quick, 30 minute solution sessions.
Why: Equip partners with the knowledge and
know-how to identify opportunities, pitch
clients, and drive a successful
implementation.

3. 3
Companies care A
LOT (80%) about
their brand and
brand consistency
and yet
Only 30% have a
DAM in place

4. Question: How many of your
customers have asked/care
about DAM?
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5. ©2018 Acquia Inc. — Confidential and Proprietary
Acquia + Partner DAM Wins!
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+
+
+
+

6. ©2018 Acquia Inc. — Confidential and Proprietary
Let’s Dig In!
⎻ Acquia DAM Refresher
⎻ Components & Packaging
⎻ Opportunities for Partners (yes, you!)
⎻ Quick Demo
⎻ Q & A

7. ©2018 Acquia Inc. — Confidential and Proprietary
Connect the Creative Process with Customer Experience
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ASSET CREATION PROCESS
Designers Marketing
Lift Personalization
Drupal
CUSTOMER EXPERIENCE
Idea Design Create Review Approve
D7/8
Integration
Acquia DAM
Approvals Search
Workflows

8. ©2018 Acquia Inc. — Confidential and Proprietary
Acquia DAM for Top 5 Creative Asset Challenges
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Can’t find
Assets – Not
Organized
‘Idea’ to
‘Experience’
Gap
Hard to
Collaborate
Brand
Consistency
Retiring
Assets
Seamless
Acquia
Integration
Centralized
Repository
Workflows &
Approvals
Brand
Portal
Expiration
Tracking

9. ©2018 Acquia Inc. — Confidential and Proprietary
What Makes Acquia DAM Unique?
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1. Seamlessly connects the Creative Process with Customer
Experiences (ie. Connects Designers with Marketing with Acquia’s
Digital Experience Platform)
2. Acquia DAM is in the Cloud - modern, secure, instant-on
3. Intuitive for creatives and marketers to use with little IT involvement

10. ©2018 Acquia Inc. — Confidential and Proprietary
Four key
capabilities
CENTRALIZED MEDIA LIBRARY
REVIEWS AND WORKFLOWS
BRAND CONNECT PORTALS
ACQUIA DRUPAL INTEGRATION

11. ©2018 Acquia Inc. — Confidential and Proprietary
Centralized
Media Library
• Assets are uploaded directly into the
DAM via web browser or Adobe CC
connector tools
• Assets can be organized by project
or type, and any metadata can be
added to make it searchable
• Versions can be tracked and
reverted, linked directly into all
documents which reference the file
URL
• Two user types: Contributors & End
Users, which can be both internal
and external. Permissions can be
granted to specific people or team.

12. ©2018 Acquia Inc. — Confidential and Proprietary
Reviews and
Workflows
• Reviewers are given a web-viewer to
make comments and call out specific
changes
• After approval period has passed and
necessary parties have given input,
feedback summaries can be sent to
the whole team.
• Documents can follow specific
approval steps as necessary

13. ©2018 Acquia Inc. — Confidential and Proprietary
Brand Connect
Portals
• Create brand-specific portals for
clients and teams to access assets
from any location.
• Approved assets can be organized
into any structure.
• Any kind of file can be added to the
portal and downloads can be tracked
• Portals can be open to public for
access by large teams or given speci
fic login credentials
• Highly customizable

14. ©2018 Acquia Inc. — Confidential and Proprietary
Acquia Drupal
Integration
• Seamless access to media files lets
Drupal content creators add assets
directly to their site
• Browse and search for assets from
the central library of media
• Maintain central media library for
multi-site environments for
consistency and governance

15. Adobe CC plug-in for Designers
Seamless Asset Access
InDesign, Photoshop, Illustrator
Upload directly into DAM
Search by keywords, tags
“Creatives”

16. ©2018 Acquia Inc. — Confidential and Proprietary
Dynamic Templates
Let End Users Customize Marketing Assets
• Lower the costs of using skilled graphic designers
• Improve ‘speed to market’ in creating assets
• Provide ‘self-serve’ customization while staying on-brand
XYZ ABC
ZYX CBA
Text
Designer creates a
Dynamic Template
End User adds
images and text
1 2

17. ©2018 Acquia Inc. — Confidential and Proprietary
Acquia DAM Packages
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Acquia DAM Starter
Acquia DAM Professional
Add-Ons Connector for
Adobe CC
Brand Connect
Portal
WorkStream
Workflows
DAM Subscription Packages
Dynamic
Templates
Support Subscription
Included with an
Acquia Cloud or Acquia
Cloud Site Factory
Subscription
Includes Acquia DAM
Drupal Integration Support
10 ‘Power Users’ 250 ‘End Users’ 1TB Storage
25 ‘Power Users’ 2000 ‘End Users’ 3TB Storage

18. Question: What services do you
currently provide for DAM?
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19. ©2018 Acquia Inc. — Confidential and Proprietary 19
Let’s talk about YOU!
What’s in it?

20. ©2018 Acquia Inc. — Confidential and Proprietary
Why Acquia DAM + Partners
– Many organizations are looking for a DAM style solution
– A competitive solution when up against Adobe
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– Don’t build it… Sell higher value services
– Customers are looking for guidance, direction and best
practices
– Metadata, organization, integration, etc.
– Identify customers with a need for DAM
– Set up a demo with your Acquia Partner Manager
– Recommend implementation approach
Why Acquia DAM
Why it matters
How to engage

21. ©2018 Acquia Inc. — Confidential and Proprietary
Onboarding Timeline
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Key
Customer Engagement
Acquia Responsibility
ACCOUNT
CONFIGURATION
• Account
Activation and
Setup
• Access to best
practices on
docs.acquia.com
• Complete
Account
Configuration
Form
• Account
Configuration
DISCOVERY
• Kickoff Call
• Discovery Call
• Admin Training
STRATEGY
• Provide Data
for Ingestion
• Provide list of
Users
• Metadata
Strategy
Consultation
• Request Form
& Tasks
DATA INGESTION
• Projects &
Approvals
• Data Ingestion
• User Import
STRUCTURE
• Proofing &
Workflow
• Brand Connect
& Add On
Training
LAUNCH
• Launch
• Transition
to Drupal
TRAINING
• Train the
Trainer
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
PRE
KICKOFF

22. ©2018 Acquia Inc. — Confidential and Proprietary
New Opportunities for Partners
But, this won’t be enough for a successful customer implementation
DAM high-touch services
• Taxonomy definition & implementation
• Bulk importing of assets from other systems
• Workflow definition & implementation
• Organizational change management
• Integration with other marketing systems
• Hands—on Implementation
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Basic onboarding is included for every customer
Opportunities!

23. ©2018 Acquia Inc. — Confidential and Proprietary

24. ©2018 Acquia Inc. — Confidential and Proprietary
Q&A time!

25. Question: How informative
was this Webinar?
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26. ©2018 Acquia Inc. — Confidential and Proprietary
Next Steps
– Identify Opp and Register Deal here:
http://go.acquia.com/deal-reg.html
– Connect with Gary & Steve at DAM@acquia.com
– Acquia will provide:
– Recording and Slides
– DAM training & a sandbox
– Marketing assets for you to use

27. ©2018 Acquia Inc. — Confidential and Proprietary
Up Next: Let’s Dig In!
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● Register for next session
● Provide feedback on content,
format and next topics in series