Leading the Startup UX in 100 Days
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Talk / prezo given to Brooklyn UX meet-up in Nov 2015. If you'd like me to present this to your group/team, please contact me!
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Leading the Startup UX in 100 Days
- 1. Leading the Startup UX in 100 Days Brooklyn UX Meetup : Nov 2015 Uday Gajendar, Principal UX Consultant @udanium / udanium@gmail.com
- 2. Oracle BEA Adobe Cisco Citrix ~ 15 years of experience E-business Suite WebLogic IDE License Systems VOIP Phones Cloud/Virtualization frog Netflix LinkedIn
- 4. “We value good UX!” Greatly celebrated yet poorly executed :-( *
- 5. Too many hats, overwhelming, ship it now No process, no structure “Make me an icon now!” Unclear who is target user/persona Agile/Lean run crazy, not thoughtful Sound familiar?
- 6. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC A/B Testing! Prototype the Biz Model! Customers! Tons of Data! Validation! Product Functionality Strategy & Roadmap Team / Resources Time & Money
- 7. OMG !
- 8. Influence the vision & strategy. Cultivate good design habits. Build what customers will love. Breathe.
- 9. Use the damn product. Truly. Absorb the founders’ vision. Buddy up with Sales. Really. Apply design instinct. Carefully. Know thy business. Influence the vision & strategy.1
- 10. #ExecutiveProTip Learn their criteria for annual reviews and figure out how to support them.
- 11. "Making relationships is just as important as making software or making design." John Maeda
- 12. #ExecutiveProTip Understand the org structure of the executive’s peers & subordinates.
- 13. Execution still matters! Real-time design & stop-gaps
- 14. Bias towards action Obsessive sharing Cultivate delight Capture debt Process + Culture Image by: Garen M. on flickr Cultivate good design habits. 2
- 15. Conduct a “UX Audit”. Capture & track UX debt items.
- 17. Own the walls. Make it visible!
- 18. • Daily Stand-ups with Devs • UX Office Hours • Sprint Retrospectives • Big Think Sessions • Tech Talks on Design Always Be Communicating.
- 19. Build what customers will love.3
- 22. Define Principles & Values What do you stand for? People will resonate.
- 23. Get everyone on board the entire journey!
- 24. Influence the vision & strategy. Cultivate good design habits. Build what customers will love. Breathe.
- 25. Final Points A dose of reality focuses your dream.
- 26. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC • Multiple hats but know your limits. • Empowered to “make the call” but need experts + users. • “Head of UX” doesn’t mean having all the answers. • You can be “The Superhero” but there’s a cost. • Know how to calibrate for leading vs following.
- 27. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC You design with the data & resources you have, not what you wish you had. Complexity + Ambiguity + Beauty
- 28. My Hardest Lesson – It’s ok to ship “good enough”. Satisficing
- 29. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC *
- 30. *There is no perfect design. Everything is subject to compromise, trade-offs, constraints, etc. Make 10% progress daily. Good design takes time. Just like good code, there’s iteration and reBlection that shouldn’t be rushed. Allow for critique & insights. AWESOME
- 32. Google Ventures Blog The Designer Fund General Assembly Warm Gun An Event Apart Uday Gajendar udanium@gmail.com twitter: @udanium Any Questions? Thanks!