The document discusses social business and moving social strategies from the drawing board to the board room. It defines what a social business is and outlines key traits including different levels of social integration. It provides recommendations for an organizational structure to support social business strategies and discusses challenges of untapped social data, inability to scale, and non-compliance.

1. Patrick Gladney Group Head, Research & Insights @pgladney socialmediagroup.com Social Business: Moving from Drawing Board to Board Room

3. “ The future is here, it’s just not evenly distributed, yet.” - William Gibson, author

5. It’s all about execution

6. All customer facing roles are socially connected to the consumer

7. Content is optimized and integrated across all social channels social.ford.com

9. Segment channels to establish clear lines of communication Inform Sell Engage Support

10. There is an organizational structure in place to support all of the above

13. UNTAPPED DATA INABILITY TO SCALE DISMAL ADOPTION NON-COMPLIANCE RISK OVER-SPENDING Source: Forrester Research, “ Rethink Your Enterprise Approach To Social Technology”, February 2011

14. Most Common Handset Dislikes Untapped Data – Wireless Category

15. Untapped Data – Wireless Category Anyways, I really want to pick get this phone, but my experience with touchwizz before hasn't been a good one. Plus, for the life of me I can't get over the backplate of the phone. Its just made so badly, and it looks so flimsy . Apart from that the phone is excellent in everyway.

16. Non-compliance: Professional Services

17. If business insists on being “friends” with humans, then business best behave human. Why Become a Social Business?

18. Thank You Patrick Gladney [email_address] @pgladney socialmediagroup.com • 1 416.703.3764