The document discusses the differences between slacktivism and activism, exploring how social media can generate awareness but may fall short of creating real-world support. It critiques the effectiveness of online campaigns, such as hashtags, which often lead to complacency rather than substantial action. Recommendations include actively engaging in international networks for food safety and adapting social marketing campaigns to encourage genuine physical activity and community involvement.

3. S L A C K T I V I S M V S . A C T I V I S M
C A N A ‘ L I K E ’ H E L P T H O S E I N N E E D ?

4. D E F I N E : A C T I V I S M

9. D E F I N E : S L A C K T I V I S M

15. Social Media
During Crisis
Impact of Media on
transforming attitudes

28. M O T O R C YC L E S & I C T

29. O K , B U T T H AT ’ S D I S A S T E R S
O N LY …

31. Recommendation 21: Conduct appropriate social
marketing campaigns and lifestyle change
communication programmes to promote physical
activity, (…) targeted and adapted for different
audiences and stakeholders in the food system.

32. Recommendation 55: Participate in and contribute to
international networks to exchange food
safety information, including for managing emergencies.

34. # P O P E A P P R O V E S

35. # S L A C K T I V I S M

44. B U T WA I T, I T D O E S N ’ T
H A R M A N YO N E , D O E S I T ?

45. W E L L …

47. showing support
replaces actual
support activities

48. W H Y D O YO U G I V E ?

50. 1. L O O K G O O D I N
F R O N T O F F R I E N D S

51. 1. L O O K G O O D I N
F R O N T O F F R I E N D S
2. B E C O N S I S T E N T W I T H
O W N VA L U E S

53. “ G O I N G P I N K M A D E
T H E M A L O T O F G R E E N . ”

54. “ I F T H E G O A L I S T O G E N E R AT E
R E A L S U P P O R T, P U B L I C - FA C I N G
S O C I A L M E D I A C A M PA I G N S M AY
B E A M I S TA K E . ”

58. They did not
#BringBackOurGirls

59. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…

60. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…
6 months later…

61. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…
6 months later…
sold into slavery, married off, more children kidnapped…

63. W H Y ?

64. “We’ve done our bit.”

65. If you want to help, donate!

66. B U T

68. “Social Media has given voice to the
individual philanthropist and there’s
a great deal of good that can come
from opening up the process of
philanthropy and helping redefine
what it means to champion a cause
that you really care about.”
K. Dunn Saratovsky, VP Case Foundation

69. Fundraising contests
& competitions
importance of
individual philanthropists

75. H O W T O M A K E I T C O U N T ?

77. H I G H LY
C O N N E C T E D T O
T H E C A U S E
Involvement

78. &

79. M I X I T U P. O N L I N E A N D
O F F L I N E

80. M I X I T U P. O N L I N E A N D
O F F L I N E
M I X I T U P

82. I T ’ S N O T W O R T H A N Y T H I N G
J U S T B E C A U S E T H E Y G I V E I N T H E E A S I E S T WAY
P O S S I B L E D O E S N ’ T M E A N

83. H O W T O D O T H I S W I T H
F O O D S T U F F ? Y O U R T U R N

84. H O W T O D O T H I S W I T H
F O O D S T U F F ? Y O U R T U R N
I T ’ S O N YO U

85. Sascha Funk
linkedin.com/in/SaschaFunk
@sayfun
+SaschaFunk
sayfun.me slides

86. S O U R C E S
• http://www.psfk.com/2015/03/pssst-the-speaker-fills-void-between-slacktivism-
and-activism.html
• http://www.cracked.com/article_19899_5-popular-forms-charity-that-arent-
helping.html
• http://www.forbes.com/2011/01/12/cause-marketing-backfire-leadership-cmo-
network-strategies.html
• http://www.macleans.ca/society/the-real-problem-with-slacktivism/
• https://www.wfp.org/content/what-if-slacktivism-actually-could-feed-hungry-
child
• http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-
campaign-likes-dont-save-lives

87. S O U R C E S
• http://www.buzzfeed.com/copyranter/heart-wrenching-facebook-
blasting-crisis-relief-ads#.yhoN5K4m7
• http://www.pbs.org/mediashift/2015/02/why-slacktivisim-matters/
• http://www.theguardian.com/global-development-professionals-
network/2014/may/28/social-media-raising-awareness-world-hunger
• http://www.huffingtonpost.com/rabbi-geoffrey-a-mitelman/can-
slacktivism-lead-to-a_b_5946986.html
• http://thetoggle.com/nepal-how-social-media/
• https://www.facebook.com/nepalphotoproject

88. S O U R C E S
• http://www.npr.org/sections/goatsandsoda/2015/05/06/404725650/crowdfunded-
campaigns-for-nepal-are-huge-is-that-a-good-way-to-give
• http://www.theguardian.com/global-development-professionals-network/2014/may/
28/social-media-raising-awareness-world-hunger
• http://blog.studentadvisor.com/slacktivism-can-social-media-create-real-world-
impact/
• http://www.larnetimes.co.uk/news/local-news/family-seek-russell-brand-s-help-with-
hats-off-for-nepal-campaign-1-6769118
• http://www.nytimes.com/2010/11/14/magazine/14FOB-wwln-t.html?
_r=2&ref=magazine
• http://www.slideshare.net/LisaRedShoesPR/the-age-of-slacktivism-motivating-the-
masses

89. S O U R C E S
• http://www.dailydot.com/lifestyle/facebook-charity-study-liking-
giving-donate/
• http://znconsulting.com/insights/changing-the-world-with-a-
click-online-activism-social-marketing/
• http://therules.org/clicktivism-online-petitions/
• http://globalvoicesonline.org/2015/04/26/global-social-media-
lifeline-in-nepal-earthquake-aftermath/
• http://www.popsci.com/article/science/just-liking-cause-doesnt-
help-internet-slacktivism-harms-charities