One fine body…
- San Francisco Bay Area, United States
- Work Head of Global Content Marketing at LinkedIn | Changing the way people think and feel about brands
- Industry Advertising / Marketing / PR
- Website www.linkedin.com/in/alexhisaka/
- About Growing up we were asked, “what do you want to do when you grow up?” When I was six I responded that I wanted to be “a newspaper lady that helps people.” Little did I know that my early passions for writing would transform into a single career of understanding human behavior, using content as a tool to change the way people feel and think about a brand. As technology has evolved, so has my career path. I started as a copywriter in advertising and watched the traditional advertising agency model undergo an evolution. Buyers no longer look to brands for information because social media has given them a voice. That for me was when a light came on and I realized that if I want to put a stake...