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Social media has become the fastest way to humanize your brand. Once "faceless" corporations are embracing transparency and authenticity and engaging with their customers. By by-passing the call center, by responding as real people and by adding a touch of humour, companies are increasing customer loyalty. In this presentation Christine Perkett shows how brands are shifting from staunch, corporate entities to humanized, "socialized" powerhouses

Social Listening: Harness Marketing Insights from Consumer Conversations

Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers. That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization. Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including: Using real-time alerts and trends for reputation & crisis management Distributing social data and insights across the enterprise Conducting content research to discover topics of interest for targeted influencer and advocate campaigns

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Will talk about the opportunity to reward crowdsourcing participants through crypto assets/tokens that allows the possibility of performing many micro transactions, saving costs for both the business and the users. In addition, the topic of transparency coming from the blockchain sector where business are now becoming more open to have the public help with tough R&D questions that in the past would have been kept internal. The blockchain industry is in fact growing communities as their branding strategy from the start, and rely on transparency for their community to trust them. All in all, we are seeing the tools in the making to ignite crowdsourcing’s future potential within decentralized business models. Lastly, we will dive into current use case studies from crowdholding.com, on creating a crowd rewarding mechanism for both crowd intelligence and crowd marketing.

The ROI of Influencer Marketing

In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics? In this panel, our experts will discuss: Why influencer marketing is one of the most effective marketing tools How to find talent that is brand-appropriate and also aspirational What kind of business goals to set with an influencer program How to track and understand metrics to measure a program’s effectiveness

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There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer. Join us as our panel of experts discuss: What the social media landscape looks like today and how ROI changes with it. The inherent value in using social media to expand your reach, and how to measure those benefits. Why social listening is the anchor of ROI. Examples of the kinds of goals to set for social campaigns and how to determine their success.

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