This document discusses analyzing the business environment to understand external forces that influence business models. It identifies key trends like technology, regulations, and societal trends as well as industry forces from competitors and substitutes. Macroeconomic forces from global markets and commodities are also important. The document emphasizes understanding market forces from customer needs and revenue opportunities. Regularly evaluating these external factors is important to ensure a business model remains competitive over time as the environment changes.

1. BMENVIRONMENT

2. An idea is not simply good or bad,
it usually depends on the context

3. Business models are built within
an environment and
are influenced by outside forces

4. This Canva helps you visualize
the environment for your
business.

7. KEY TRENDS
What are the Key Trends that
influence your business?

8. KEY TRENDS
Technology Trends
Regulatory Trends
Societal & Cultural Trends
Socioeconomic Trends

9. INDUSTRY FORCES
What are the Industry Forces that
influence your business?

10. INDUSTRY FORCES
Competitors (incumbents)
New Entrants (insurgents)
Substitute Products & Services
Stakeholders, Suppliers & Other
Value Chain Actors

11. MACROECONOMIC FORCES
What are the Macroeconomic
Forces that influence your
business?

12. MACROECONOMIC FORCES
Global Market Conditions
Capital Markets
Commodities
Economic Infrastructure

13. MARKET FORCES
What are the Market Forces that
influence your business?

14. MARKET FORCES
Market Issues
Market Segments
Needs & Demands
Switching Cost
Revenue Attractiveness

15. Does your model have a
competitive edge today and
tomorrow?

16. Is your model prepared for
emerging trends?

17. Is your model in line with evolving
customer needs?

18. For example, you may have
dreamed up a version of Uber ten
years ago, but without 4G
internet, smartphones and the
sharing economy movement, your
idea wouldn’t have gone very far

19. Kodak invented digital cameras,
then neglected the technology

20. Department stores thrived on
convenience, but their disdain
for internet shopping made their
services harder to engage with

21. Nokia and Motorola had the
phone market sewn up, then sat
on their hands as two others
took their Innovative reputation
away

22. The taxi industry chose to ignore
the power of smartphones, by
which customers could track
their ride, pay without cash, rate
their driver, etc

23. Technology enabled Napster
to thrive, and political pressure
shut it down (but iTunes…)

24. Automation is eliminating entire
fields of work, and creating new
ones in the process

25. The government chose not to
outlaw Uber, and so a giant
industry has suddenly become
much more competitive

26. Look at the demand for gluten
free foods: what used to be an
obscure health requirement is
suddenly ubiquitous, and the
gluten free customer segment
increased exponentially

27. What needs are currently going
unsatisfied?

28. Many of the world’s largest
countries (e.g. China) are rapidly
developing a “middle class”, who
are suddenly able to afford to
travel and buy their first a car

29. It’s like checking the weather:
you can’t change it,
but you can dress for it!

30. R e a d m o r e
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