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Designing Our Future(s)

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Design is increasingly gaining influence in the companies we work in and the world at large, which means our actions as designers have an increasing influence on shaping the world around us. All of our individual choices, collectively form our manufactured world.

Do you know where the choices you are making are leading, not just on the scale of your project, but on a larger scale? Are you making choices that matter or choices that lead to desirable outcomes? Are you designing mindfully for our larger collective futures or are you just “checking a box” or blindly chasing the latest design craze or “silver bullet” process? The success of good design isn’t new and relies on a core set of first principles that if followed lead to better outcomes, but it is up to all of us to make it happen. Join Erik as he discusses these first principles of good design as we collectively shape our future, and create the future world that you want to live in.

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Designing Our Future(s)

  1. 1. Designing Our Futures Erik Dahl March 23, 2018 #IAS18 eadahl@gmail.com @eadahl www.erikdahl.io
  2. 2. Erik Dahl Independent Designer IxDA, President MidwestUX Conference, co-founder eadahl@gmail.com @eadahl www.erikdahl.io 103 K (64 miles) — 4,500m (15,000 ft) of elevation gain — 18+ hours
  3. 3. #ias18@eadahl Cargo Cult UX/Design Designing Our Futures
  4. 4. Part I Framing #ias18@eadahlDesigning Our Futures
  5. 5. “We are called to be architects of the future, not its victims.” #ias18@eadahl -R. Buckminster Fuller Designing Our Futures
  6. 6. Comprehensive designer = artist + inventor + mechanic + objective economist + evolutionary strategist #ias18@eadahlDesigning Our Futures
  7. 7. Breathe #ias18@eadahlDesigning Our Futures
  8. 8. Part II Principles #ias18@eadahlDesigning Our Futures
  9. 9. Close Your Eyes #ias18@eadahlDesigning Our Futures
  10. 10. #ias18@eadahl It’s about PEOPLE; It’s NOT about the OBJECT Designing Our Futures
  11. 11. Joe Ballay #ias18@eadahlDesigning Our Futures
  12. 12. showed video in live presentation
  13. 13. ...it is in its transparency that it fulfills its function #ias18@eadahlDesigning Our Futures
  14. 14. #ias18@eadahl It’s about PEOPLE; It’s NOT about the OBJECT Designing Our Futures
  15. 15. #ias18@eadahl Focus on Experience, NOT on the Function. Designing Our Futures
  16. 16. Get out something to write on/with. ACTIVITY
  17. 17. You have 30 seconds. Design a vase. ACTIVITY
  18. 18. You have 30 seconds. Design a vase. Design a better way for people to enjoy flowers in their home. ACTIVITY
  19. 19. You have 30 seconds. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better way for people to connect with nature. ACTIVITY
  20. 20. #ias18@eadahl Focus on Experience, NOT on the Function. Designing Our Futures
  21. 21. #ias18@eadahl Stories are how we understand and shape the world Designing Our Futures
  22. 22. Harry Crews #ias18@eadahlDesigning Our Futures
  23. 23. showed video in live presentation
  24. 24. Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right. #ias18@eadahlDesigning Our Futures
  25. 25. #ias18@eadahl Stories are how we understand and shape the world Designing Our Futures
  26. 26. #ias18@eadahl Problem Finding Before Problem Solving Designing Our Futures
  27. 27. PROBLEM SOLVERS HOW DO I DO GOOD WORK? PROBLEM FINDERS WHAT IS GOOD WORK?
  28. 28. The quality of the problem found is a forerunner of the quality of the solution attained.
  29. 29. Reframe the Problem Open Up New Solutions Designing Our Futures @eadahl #ias18
  30. 30. #ias18@eadahl Problem Finding Before Problem Solving Designing Our Futures
  31. 31. #ias18@eadahl Create Abstractions & Models, (Not Just Narratives) Use Frameworks Designing Our Futures
  32. 32. #ias18@eadahlDesigning Our Futures
  33. 33. The Deal Addict will split their time between Browsing and Shopping. Their Browsing is punctuated by an effort to find the best deal regardless of the product. Their Shopping is defined by comparative pricing. Inspire Me will spend a majority of their time Browsing. Their experience is marked by an indirect path through the product offering to find something that excites them. Basic Value will not spend any time in the Research or Browse phases and will spend as little time as possible in the Shop phase. They want to get their shopping done and get on with life. The Flexible Learner will split their time evenly across the phases as they inform themselves. They may not finalize the purchase within the 30 minute window. Critical Explorer will spend all of their time in the Research phase. They are unlikely to complete their Research and commit to a purchase within the 30 minute window. Research Research is the gathering and/or analysis of detailed information about a specific product, groups of products or services. Deal Addict needs to feel powerful and successful at saving money; feed that need with information about savings. Inspire Me shops for pleasure, wants to surf around. Help them jump from one idea to the next to see what is hot. Basic Value will appreciate consistency. Keep designs and interactions for basic shopping activities consistent and predictable. Flexible Learner needs to stay in a comfort zone. Provide a consistent experience with information, language and interactions across channels. Critical Explorer wants in-depth information about products. Help them dig deep to find out more and provide that information. Browse Browse is the perusal of products or services without the direct intention of purchasing. Shop Shopping is the act of searching for a specific product, groups of products or services with the direct intention of purchasing. Purchase Purchasing is the act of the exchange or transaction between the guest and the store. Goal Save Money EMOTIONAL ANALYTICAL See What’s New Supply Basic Needs Feel Confidence Find More Information The Critical Explorer will move out of the Research phase if/when the right product is identified. Flexible Learner will move onto Shop only when they are confident in their decision. Inspire Me will move out of Browse when something delights them. Basic Value will move out of the Shop phase when the needed product is located. Deal Addict will move from Shop to Purchase if they are confident they are getting the best deal. Target Personas | :30 Minutes to Shop This diagram shows how each persona would spend 30 minutes of their online experience. Heuristics Deal Addict Flexible LearnerBasic Value Critical ExplorerInspire Me #ias18@eadahlDesigning Our Futures
  34. 34. #ias18@eadahlDesigning Our Futures
  35. 35. FITBIT ONE #ias18@eadahlDesigning Our Futures
  36. 36. #ias18@eadahlDesigning Our Futures showed video in live presentation
  37. 37. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS #ias18@eadahlDesigning Our Futures
  38. 38. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS #ias18@eadahlDesigning Our Futures
  39. 39. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS PUNCHING #ias18@eadahlDesigning Our Futures
  40. 40. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS #ias18@eadahlDesigning Our Futures
  41. 41. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS FLOATING Designing Our Futures #ias18@eadahl
  42. 42. #ias18@eadahlDesigning Our Futures Showed video in live presentation
  43. 43. #ias18@eadahlDesigning Our Futures
  44. 44. #ias18@eadahlDesigning Our Futures
  45. 45. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT ANALYSIS PUNCHING #ias18@eadahlDesigning Our Futures
  46. 46. Designing Our Futures @eadahl #ias18
  47. 47. LABAN MOVEMENT ANALYSIS FLICKING: WRINGING: DABBING: PUNCHING: FLOATING: SLASHING: GLIDING: PRESSING: Flexible, Sudden, Light Flexible, Sustained, Strong Direct, Sudden, Light Direct, Sudden, Strong Flexible, Sustained, Light Sudden, Strong, Flexible Sustained, Light, Direct Direct, Sustained, Strong #ias18@eadahlDesigning Our Futures
  48. 48. LABAN MOVEMENT WORKSHOP @eadahl #ias18Designing Our Futures Showed video in live presentation
  49. 49. #ias18@eadahl Create Abstractions & Models, (Not Just Narratives) Use Frameworks Designing Our Futures
  50. 50. Part III Vision @eadahl #ias18Designing Our Futures
  51. 51. #ias18@eadahl Have a Vision For Your Future Designing Our Futures
  52. 52. http://www.businessinnovationfactory.com/summit/story/necessary-discourse-unfinished-design Michael Dila A Necessary Discourse On The Unfinished Design “We tend to sit back and allow the heroic innovations of others to justify our own creative passivity.”
  53. 53. Visualize Your Future Identities Effort before Identity Identity before Effort→ #ias18@eadahlDesigning Our Futures
  54. 54. Project Capybara #ias18@eadahlDesigning Our Futures
  55. 55. 15 people +35 +20 +60 +45 +30 +75 TUESDAY 11:40AM - 11:50AM #ias18@eadahlDesigning Our Futures
  56. 56. #ias18@eadahlDesigning Our Futures
  57. 57. #ias18@eadahlDesigning Our Futures
  58. 58. #ias18@eadahlDesigning Our Futures
  59. 59. #ias18@eadahlDesigning Our Futures
  60. 60. #ias18@eadahl Take steps to make your future vision a reality. Designing Our Futures
  61. 61. #ias18@eadahl What is your future vision? Designing Our Futures
  62. 62. What will you do to start to make your vision real? #ias18@eadahlDesigning Our Futures
  63. 63. All of us are responsible for creating the future. #ias18@eadahl Have a vision of the future you want to create. Every artifact we create, shapes the world. Be mindful of what you are creating. …so make stuff that matters. Designing Our Futures
  64. 64. Thank you! #ias18 eadahl@gmail.com @eadahl Erik Dahl www.erikdahl.io

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