A practical guide for how you can take the high level constructs of design thinking and apply them in real life. First presented at the 2016 Grand Rapids Design Thinking meetup.

1. DESIGN
A P P L Y I N G
A practical guide for how you can take
the high level constructs of design
thinking and apply them in real life.
# G R D E S I G N T H I N K I N G
THINKING

2. UX Consultant, Speaker &
Thought Leader
JOE SALOWITZ
DIRECTOR, EXPERIENCE INNOVATION
UNIVERSAL MIND

3. P R O T E I N , K A L E , B A N A N A S
C O C O N U T M I L K , I C E
M Y M O R N I N G R O U T I N E
B L E N D E D

4. S T A R B U C K S
M Y A C T U A L M O R N I N G R O U T I N E
O N T H E R U N

5. DESIGN THINKING
S T A N F O R D D . S C H O O L
DEFINE IDEATE PROTOTYPE TESTEMPATHIZE
MODES

8. She noticed that terrified livestock manifested their fear in a few key ways.
FEARFUL LIVESTOCK
O B S E R V A T I O N & E M P A T H Y
T A I L S W I S H I N G E Y E W H I T E H E A D U P & E A R S P I N N E D

10. Temple noticed that terrified livestock manifested their fear in a few key ways.
FEARFUL LIVESTOCK
O B S E R V A T I O N & E M P A T H Y
T A I L S W I S H I N G E Y E W H I T E H E A D U P & E A R S P I N N E D

11. A BAD WAY TO DO
BUSINESS
P R O B L E M D E F I N I T I O N
Temple saw improving
livestock well-being as not just
the right thing to do, but also
as good for business.

13. T I T L E O F
Y O U R W O R K
Entrepreneurial activities differ
substantially depending on the type of
organization and creativity
T I T L E H E R E
T I T L E O F
Y O U R W O R K
Entrepreneurial activities differ
substantially depending on the type of
organization and creativity
T I T L E H E R E
T I T L E O F
Y O U R W O R K
Entrepreneurial activities differ
substantially depending on the type of
organization and creativity
T I T L E H E R E

19. DESIGN THINKING
S T A N F O R D D . S C H O O L
DEFINE IDEATE PROTOTYPE TESTEMPATHIZE
APPLYING IT IN REAL LIFE

20. DESIGN THINKING
S T A N F O R D D . S C H O O L

21. DOUBLE DIAMOND
D A N N E S S L E R ’ S

22. DOUBLE DIAMOND
D A N N E S S L E R ’ S
UNCERTAINTY

23. DOUBLE DIAMOND
D A N N E S S L E R ’ S
UNCERTAINTY
CERTAINTY

24. DOUBLE DIAMOND
D A N N E S S L E R ’ S
OPEN UP
UNCERTAINTY
CERTAINTY

25. OPEN UP FOCUS
UNCERTAINTY
CERTAINTY
DOUBLE DIAMOND
D A N N E S S L E R ’ S

26. DOUBLE DIAMOND
D A N N E S S L E R ’ S
OPEN UP FOCUS
UNCERTAINTY
CERTAINTY
OPEN UP FOCUS

27. DOUBLE DIAMOND
D A N N E S S L E R ’ S
OPEN UP FOCUS
UNCERTAINTY
CERTAINTY
DOING THE RIGHT THING
OPEN UP FOCUS

28. DOUBLE DIAMOND
D A N N E S S L E R ’ S
OPEN UP FOCUS
UNCERTAINTY
CERTAINTY
DOING THE RIGHT THING DOING THINGS RIGHT
OPEN UP FOCUS

29. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y

30. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?

31. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?
User Interviews
Observation
Secondary Research

32. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?
User Interviews
Observation
Secondary Research
Data Analysis
Data Synthesis
Affinity Mapping
Personas
Insights & Strategic
Themes
Journey Maps
User Flows
Context Scenarios

33. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?
User Interviews
Observation
Secondary Research
Data Analysis
Data Synthesis
Affinity Mapping
Personas
Insights & Strategic
Themes
Journey Maps
User Flows
Context Scenarios
Collaboration
Brainstorming
White-boarding
Design studios
Idea selection

34. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?
User Interviews
Observation
Secondary Research
Data Analysis
Data Synthesis
Affinity Mapping
Personas
Insights & Strategic
Themes
Journey Maps
User Flows
Context Scenarios
Collaboration
Brainstorming
White-boarding
Design studios
Idea selection
Content mapping
Sketching
Digitalization
Daily team meetings
Aesthetic layering
Interactive prototype

35. S H O W , D O N ’ T T E L L
E X P E R I M E N T A L
M I N D F U L
A C T I O N O R I E N T E D
MINDSETS
C O L L A B O R A T I V E
E M P A T H Y
CREATING DIGITAL
EXPERIENCES
U N I V E R S A L M I N D
Design Thinking is engrained in our
process, and drives each decision we
make along the way.
H O W ?
User Interviews
Observation
Secondary Research
Data Analysis
Data Synthesis
Affinity Mapping
Personas
Insights & Strategic
Themes
Journey Maps
User Flows
Context Scenarios
Collaboration
Brainstorming
White-boarding
Design studios
Idea selection
Content mapping
Sketching
Digitalization
Daily team meetings
Aesthetic layering
Interactive prototype
User Testing
Usability Testing
Field Research
A/B Testing

36. A FEW OF OUR CLIENTS
U N I V E R S A L M I N D

37. “Human-centered design is a
philosophy, not a precise set of
methods, that assumes that innovation
should start by getting close to users
and observing their activities.”
D O N N O R M A N
FOLLOW ME ON TWITTER
@JOESALOWITZ