This document discusses design thinking. It begins by defining design thinking as a human-centered, creative, iterative and collaborative approach to problem solving. It notes design thinking involves understanding user needs and developing insights to solve those needs. The document then discusses when to use design thinking, such as to empathize with customers and reframe problems from their perspective. It also outlines the elements of design thinking, including the three "magic lenses" of customer desirability, business viability and technical feasibility. The document discusses mindsets in design thinking like having a beginner's mindset. It also outlines the typical design thinking steps and provides examples to illustrate aspects of design thinking.

2. Design Thinking

3.  What is Design Thinking
 When to use design thinking
 Elements of design thinking
– Magic Lenses
– Mindsets
– Design Thinking Steps
 Help students make informed decision in applying design thinking in their
products and businesses
Learning Outcomes

4. What is design Thinking

5. What is design Thinking

6.  What is design thinking?
– It is an approach of solving problems by understanding user’s needs &
developing insights to solve those needs
– A Non-Linear process.
– Design thinking is the process of creatively finding solutions to
problems, this term is also known as creative problem solving. This
basically encourages organizations to focus more their customers
which would ultimately enable to provide better products and services.
– Human centered- understand users, customers, clients
– Creative solutions
– Iterative- test, repeat and test
– Collaborative
What is design thinking

7.  When to use design thinking?
– Use design thinking as an addition to existing PI methods such as
Lean, Six Sigma, NPD, Value Engineering, so yes you can use it along
with other methods, in your projects - it will improve the results
– To empathize and reframe the problem from a customer’s perspective
– To stop the urge to go immediately into solution mode – Design
Thinking provides a way for you to pause, wear the customer’s shoes,
his/her eyes, and their heart – to understand the problem and then
move back into a mode for you to confirm business viability and
technical feasibility
– To re/design your process/product
When to use design thinking

8.  Elements of design thinking?
– The three magic lenses are Customer Desirability, Business Viability,
and Technical Feasibility
– Design thinking is described often as "human-centered design",
centered yes it is, but around it, are other factors and sometimes it
starts sounding like - if you empathize, that's it, you are doing design
thinking.
Elements of design thinking

9. The 3 magic lenses

10.  Mindsets?
– Beginner's mindset - be childlike, be curious, think free, experiment,
imagine
– Radical Collaboration - make it a team sport, it's not about - has
everyone voted, it's about .... is everyone together ? have fun
– Show, don't tell - get visual, tell stories, make it, draw it
Mindsets

11. Design Thinking Steps

12. Questions…

13. References:
Title: The Design of Everyday
Things
Author: Donald A. Norman
Editor: Judy Greissman, 1988

15. GE toaster oven

16. The nokia 5800 is a good design hand phone. It has a touch
screen that is highly responsive and you can change the view
of the screen from landscape view to portrait view. The hand
phone is really light and the size is just right.
The interface is easy to navigate and it has a higher resolution
compared to older model phones but it has a flaw on the
gallery (they cannot separate pictures into separate folders).
You can open many application simultaneously without
lagging the system.

17. Nokia 5800
 It also has quality speaker and you can use it to access the
internet using WI-FI just like an i-phone. It has a good quality
camera at 3.2 pixels with a lot of additional function like night
mode and close up.
At the bottom of the phone you have three button which has
green, white , and red colors in the middle of it. Green button
can be used to call someone, white is used to open the
menu and also has a notification light in case you got a miss
call or a message. The red button will exit everything and go
to the starting point.
Overall it is a good design and easy to use

19.  fan head can only be rotated up and down with
very limited rotation possibility. You cannot rotate
it to left and right like other fan.
 loud sound.
 lot of dust

21. Plugging in a USB connector

27. Design a visiting card…

28. Design a visiting card…

29. Design a visiting card…

30. without alphabets and numbers …

32. Redesign a device…

33. Redesign a device…

34. Questions…