The document provides guidance on writing an effective design statement. It explains that a design statement should include: 1) A general introduction to the design project in 2-3 sentences. 2) A second paragraph with more details about how the project addresses its ideas or issues. 3) A concluding paragraph that recaps the most important points. The statement can discuss sources of inspiration, influences, techniques used, the designer's philosophy, and the intended audience reaction. It should not be pompous, cliche, overly technical, or long. The document offers tips for outlining ideas and writing an engaging introduction to attract the reader.