The document describes the design process for an advertisement poster for a documentary. The designer started with the original poster image but removed elements to focus on the main subject photo. Text was added to provide key information about the air time and channel. Effects were added to the image and text to make the poster stand out visually and attract the audience. A production logo and headlines with sub-headlines were also included to identify the documentary and add more detail to the poster.

1. Design process
By ConnorWest

2. Advert
Therightimagewasgoing
tobemyadvertisement
posterbutIbelievedthatI
coulddothatbetterandsoI
didsomemarketresearch
andimprovedit,whichis
theleftimage.Ibelieved
thattheoriginalwastoo
plainandbelievedthatwith
myskillsIcouldeasilymake
itmoredetailedandmakeit
lookmoreprofessional.

3. So I started with the original
image and then decided to
remove everything apart from
the main image because I
believed that the image I took
of Jimmy Hill was effective as it
told the audience what the
documentary is about and is
the first thing that the
audience would see.
I decided to edit the
image as in the
original it wasn’t
edited at all and I
thought that with
some effects it
would make the
image stand out
more.
I thought that I needed to put
information about the
documentary onto the
advertisement poster as this is
how people will find out about
the documentary.
I put an effect on
‘Friday 9pm’ as this
is the most piece of
information as it
tells the audience
when its on and I
also put the BBC
One logo on as it
shown what
channel it is on.

4. I then put my production logo on
the advertisement poster as it
shown that it is an original
documentary and shows that it is
our own.
I then decided to add a headline to
attract the audience, alongside the
headline I used sub headlines so that
they would make the advertisement
poster look better and add a bit
more detail into the poster.