2. Agenda
Rich's Story - How I became a professional artist
Client Projects - How I help clients
Purpose, Features and Benefits of Images with Impact
Questions and Answers
3. Rich's Story
Associate of Arts, Orange Coast College, 1981
Met Phil Barron when he owned a printshop
Looking at my art he thought I was a professional
Showed me how my job was printed
He asked the Big Question:
Started my first business venture in 1986
Closed shop in 1989
Went to work at Compographics for over 3 years
When are you going to start your business?
4. Rich's Story
Accomplishments at Compographics
Paste-ups
Created computer art - Illustrator, Photoshop
Worked the graphic camera
Graphic Design Business Owner since 1991
Illustrations and sketches
Created printing plates
Maintained the Macintosh computers
5. How I Help Clients
This is a list of clients that I helped over the years
Barron Printing
Printech
The Maya Group
Tierra Verde Landscape
Oakes Marketing Stategies
Emulex
Knock on Wood
Step Into Vitality
Vibrant Body Health
Digital Quickcolor
Infoquick
Locktech
People Source International
Red Car Media
Tiny Love USA
West Egg Enterprises
6. Clients
The Maya Group
Multi-Page Trade Show Ad
Project:
Create an ad that builds
anticipation before the trade
show. This was a new ad for a
new year.
I was given 4 consecutive pages
to fill.
7. Clients
The Maya Group
Multi-Page Trade Show Ad
Solution:
I created a comic strip with a
shadowy figure wandering into
the Maya Group offices and
breaking into the vault.
This campaign was well
received and it ran for 4
months.
In the show booklet I
combined it this way to make a
one page ad to save money.
8. Clients
The Maya Group
Promotional TV-DVD
for MagIQ toys
Project:
Modify TV into a display
that could be put back into
the box for shipping to the
retailer and make it
apparent that it is used for
demonstration of the toys.
9. Clients
The Maya Group
Promotional TV-DVD
for MagIQ toys
Solution:
Created a 7 piece sticker
set in vinyl to apply to TV.
The stickers were applied
to the front frame of the
TV and was put back into
the box.
10. Clients
The Maya Group
Trade Show Poster
Project:
The owner did not like the
graffiti in the back of this
photo. This was the best
looking car photo in all the
images on the Tesla media
site. All the graffiti had to
be removed.
11. Clients
The Maya Group
Trade Show Poster
Solution:
Cut the background in
photo shop and replace
with similar corrugated
metal background.
12. Clients
Pam Hoffman and Jeff Miller
Cookbook Cover
Project:
Pam tried to create the cover
for their book.
This is her cover.
13. Clients
Pam Hoffman and Jeff Miller
Cookbook Cover
Solution:
Cover dominated by the
subject of the cookbook, the
title and a cracked egg.
I searched stock photos and
found the egg. I then keyed
design from the egg color.
14. Clients
Infoquick
Internet ad for Probiotics
Project:
Build an internet and email
ad from existing images
gathered from their website.
The ad had to be vertical and
most of the images are
horizontal. I had to pull apart
the elements yet retain the
look.
Website Images
15. Clients
Infoquick
Internet ad for Probiotics
Solution:
Fit the different images to
retain the the essence of the
original art into a vertical ad.
Result:
The owner of Infoquick was
so happy he paid me double.
Dr. Ohhira used the ad since
2002 on the internet and
email marketing.
16. Clients
Projects from Refuge
Pastor Erick Torrance
Project:
Erick was starting a bicycling
ministry and had come up with
an idea on what he wanted.
He just didn't know how to
finish it.
The image to right is how far
he got.
17. Clients
Projects from Refuge
Pastor Erick Torrance
Solution:
Erick had seen some of
my work and asked me to
complete the image.
I found stock images to
complete the image and
gave it a sunny bright feel.
"It was such an amazing use
of your talent to take my rude
and crude idea and turn it into
something so magnificent."
Erick Torrence
18. Clients
Projects from Refuge
Refuge Rider Motorcycle Ministry
Russ Burmaster and Fred De Maria
Project:
Russ had created a drawing.
He was not equipped to make
it into a finished art form ready
to promote Refuge Riders.
This is the original drawing
19. Clients
Projects from Refuge
Refuge Rider Motorcycle Ministry
Russ Burmaster and Fred De Maria
Solution:
Stock art was used to create the
graphic design and to save
money.
The wheel, wings and the
shield frame are stock art
images to create the design.
This is the finished art
20. Clients
Projects from Refuge
Refuge Rider Motorcycle Ministry
Russ Burmaster and Fred De Maria
From the finished art design,
embroidered patches were
made to adorn the back of
their vests and their
promotional material.
This is a photo of their patch
"The graphics you came up with
for our logo was great. We love
how it turned out. The colors and
the artwork are perfect for how we
will use it." Russ Burmaster
22. Clients
Projects from Refuge
Steadfast Ministry
Solution:
Created a powerful
image with bright
colors to draw
attention to the
ministry. The
silhouettes represent
the men and women
that attend the study.
The scripture was shown to encourage the steadfast spirit of
the ministry.
25. Clients
Projects from Refuge
Refuge Church Family
Project:
Make a new card for RCF
email newsletter.
Solution:
The key word here is
"Family." I found pre-made
family silhouettes to anchor
the design. Chose blue and
orange for the color
scheme.
26. Images with Impact
Purpose:
Brand recognition when marketing or promoting
your organization or business.
You want people to remember you!
27. Features & Benefits:
What draws attention? What creates a feeling or mood?
What brings about feelings of inspiration, encouragement,
love, friendship and excitement?
These emotions connects them to your business or
organization so you will be remembered!
What gives an image impact so that you are remembered?
They are the right mix and design of color, images and
words!
Images with Impact
