A UK film distributor's job is to create a large audience for a film by assimilating the film's target audience into their advertising strategies. The success of a film relies heavily on the distributor's marketing and scheduling efforts to ensure the film is advertised and released in cinemas on time. There are two main types of film distribution: tentpoling, which involves worldwide release and large budgets/fanbases; and platforming, which focuses distribution in specific locations to appeal to a film's target audience.