2. Problem Solving
Visual or Design Element:
Anything on the page
as well as the lack of
anything (space).
Images, text, lines,
shapes, graphics,
spacing, etc.
Design is about:
• Communication
• Creating Interest
• Solving Problems
17. Color theory is the study of how pure colors relate to
each other and the effect of their combinations.
Developing a color scheme – deciding which colors look
best together in a design – is a key aspect of good
design and can make or break a project.
Color
18. CMYK or RGB?
CMYK
For Print
DO NOT USE IN CLASS!
RGB
For Screens
ALWAYS USE IN CLASS!
31. Warm colors
Top of the color wheel
Reds, oranges, yellows
Represent fire, fall leaves,
sunsets and sunrises
Can reflect energy,
passion, happiness,
enthusiasm, positivity, but
also danger
32. Cool colors
Bottom of the color wheel
Greens, blues, and purples
Represent night, water
and nature
Can reflect calmness,
relaxation, or
professionalism
45. Color Scheme Selection
http://kuler.adobe.com
Can create a color scheme and import it into Illustrator.
Upload a photo and it picks the dominant colors.
http://colorschemedesigner.com/
Great color wheel
46. Exercise
Create Adobe Kuler account
Click “Create” (on upper left)
Choose a color relationship and play with the color wheel
Find an image or logo with lots of color
Click “Create from image” (in the footer)
Choose a mood to see different color schemes
Download a color scheme of your choice
47. Adobe Illustrator
Draw your tattoo design (or something else) and
experiment with color schemes
48. Project 1
Wireframes and color comprehensive layouts will be discussed next
week
Assignment: Website redesign
For now, choose which website you will redesign and create three
possible color schemes