1. Project # 3
Color Harmony and Design Principles
By:Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez & Wendy Posada
October 13, 2014 - Dr. Cho - FCS 453
2. Color Harmony: all elements properly lend
Create a mood, emotions, warm & cool
● VM use it to improve the Displays
● Follow specific rules
● End result: Motivate customer to buy
Monochromatic:
Analogous:
Complementary: enhances strengths of 2 colors
Application of Design Principles:
Balance: Weight distribution, formal/symmetrical or informal/asymmetrical
Rhythm: Repetition, , continuous line or alteration
Emphasis: Central or focal point, through size variation, repetition or contrast
9. Formal Balance:
● Symmetrically balanced and appealing
to the consumer eye
● Well executed design, prevented the
display from becoming boring
● Used rich colors, making the
merchandise more appealing
10. Rhythm: Diagonal Lines
● Strategic use of diagonal lines to
guide the consumer eye to
merchandise being displayed
● Great use of colors
● Clean effective way to use rhythm as
their display type
● Repetition: jeans & strings
12. Emphasis: Texture Contrast
● Unusual but unique textural
contrast used to capture interest
● Textural contrast displays Free
People’s sense of style
● Great use of colors helping gain
the consumer eye
● Creates excitement
