Colour Theory


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Colour Theory

  1. 1. Colour Theory
  2. 2. Introduction <ul><ul><li>Colour plays an important part in Graphic Communication </li></ul></ul><ul><ul><li>Colour can make a graphic look realistic </li></ul></ul><ul><ul><li>Colour can create a mood or feeling </li></ul></ul>
  3. 3. Primary Colours <ul><ul><li>The primary colours are </li></ul></ul><ul><ul><li>Yellow </li></ul></ul><ul><ul><li>Red </li></ul></ul><ul><ul><li>Blue </li></ul></ul><ul><ul><li>These are mixed together to make all possible colours </li></ul></ul>
  4. 4. Secondary Colours <ul><ul><li>The secondary colours </li></ul></ul><ul><ul><li>Orange </li></ul></ul><ul><ul><li>Violet </li></ul></ul><ul><ul><li>Green </li></ul></ul><ul><ul><li>Are produced by mixing two Primary Colours in equal quantities </li></ul></ul>
  5. 5. Tertiary Colours <ul><ul><li>The tertiary colours are produced when a Primary Colour and a Secondary Colour are mixed in equal quantities </li></ul></ul><ul><ul><li>They take their name from the 2 mixed colours </li></ul></ul>
  6. 6. The Colour Wheel <ul><ul><li>The Colour Wheel was designed as a way of showing how colours relate to each other </li></ul></ul><ul><ul><li>The outside ring shows 3 primary , 3 secondary and 6 tertiary colours </li></ul></ul>
  7. 7. Tints and Shades <ul><ul><li>Tints </li></ul></ul><ul><ul><li>Add white to make a tint </li></ul></ul><ul><ul><li>Pale pastel colours give the impression of softness </li></ul></ul><ul><ul><li>Shades </li></ul></ul><ul><ul><li>Add black or grey to make a shade </li></ul></ul><ul><ul><li>Dark shades make objects appear heavy </li></ul></ul>
  8. 8. Using Colour <ul><ul><li>Designers use combinations of colours to create different effects and evoke a variety of feelings </li></ul></ul>
  9. 9. Harmony <ul><ul><li>Harmony is created when colours close to each other on the outside of the colour wheel are used together </li></ul></ul><ul><ul><li>The effect is relaxing and sympathetic </li></ul></ul>
  10. 10. Contrast <ul><ul><li>Contrast is created when colours far apart on the colour wheel are used together </li></ul></ul><ul><ul><li>Contrasting colours are described as complementary </li></ul></ul>
  11. 11. Warm Colours <ul><ul><li>Warm colours ( reds , yellows and oranges ) are known as advancing colours </li></ul></ul><ul><ul><li>They appear closer to the viewer than other colours </li></ul></ul>
  12. 12. Cool Colours <ul><ul><li>Cool colours ( blues , greens and violets ) are known as receding colours </li></ul></ul><ul><ul><li>They appear to be further away from the viewer </li></ul></ul>
  13. 13. A Harmonious Colour Scheme <ul><ul><li>Any colours within the same third of the colour wheel will work together to create a harmonious colour scheme. </li></ul></ul><ul><ul><li>eg violet , red , red-orange </li></ul></ul>
  14. 14. A Bold Colour Scheme <ul><ul><li>Any two colours opposite each other on the colour wheel look good together and create a bold scheme </li></ul></ul><ul><ul><li>eg violet and yellow </li></ul></ul>
  15. 15. An Exciting Colour Scheme <ul><ul><li>Any three colours equally spaced on the colour wheel work together to create an exciting scheme </li></ul></ul><ul><ul><li>eg yellow , red and blue </li></ul></ul>
  16. 16. Colour and Mood <ul><ul><li>Different colours create different moods </li></ul></ul><ul><ul><li>Designers choose colours to create an atmosphere </li></ul></ul><ul><ul><li>Effects are created by using colour combinations </li></ul></ul>
  17. 17. Colour and Mood Red Warm, exciting, vibrant, passionate, dangerous, revolutionary, active, aggressive, courageous, festive Orange Warm, happy, sunny, cheerful, appetising, full of flavour and energy Yellow Warm, happy, sunny, cheerful, glowing, sparkling, bright, most easily seen Green Cool, restful, natural, calm, soothing, fresh, quiet, informal Blue Cool, elegant, sophisticated, heavenly, formal, classy Purple Rich, pompous regal Violet Cool, peaceful, solitary Neutrals Greys; natural, restful, calm, elegant, dignified, comfortable Browns; natural, earthy, safe Black and White Dramatic, elegant, stylish, sophisticated, pure, opposing, contrasting
  18. 18. Colour and Communication <ul><ul><li>Instructional </li></ul></ul><ul><ul><li>As a symbol </li></ul></ul><ul><ul><li>Group identity </li></ul></ul><ul><ul><li>Colour coding </li></ul></ul><ul><ul><li>Promote name </li></ul></ul><ul><ul><li>Promote sales </li></ul></ul>