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Insights for Innovation
Raquel Félix
Jan/Feb 2016
Identifying
Extremes
How might we gather insights and inspiration to design
products and services for the modern 70 year old?
The new 70's outside their homes (building a
visualisation map).
Raquel Félix
Jan/Feb 2016
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Are they
working?
Retired 70’s
Retired and workingNot retired and not working
• Owns a business (i will
interview Fernanda)• Old rich (family heritage)
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Behavior
Knowledge and
Learning
Basic training
Lifelong LearnersIlliterate
• PhD investigators
• Students from a Sénior
University
• Self-taught
• My grandmothers (Maria
and Piedade)
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Behavior
Where do they
live?
Living on their
own homes
Living on nursery homesLiving on the streets
• Someone requiring
special care
• Abandoned by their
relatives (no place to go)
• Rich person
• Very poor
• Someone with a mental
illness
• A nomad
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Whit whom do
they live?
Couple
Living with othersLiving alone
• Living with relatives (i will
interview Maria)
• Living with students
• Living with friends
• Widow or widower (i will
interview Mariolinda)
• Single
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Getting out of
home
Stay at their
residencial area
Go beyond residencial areaNever leaves home
• Travellers
• Members of recreative
societies
• Solitary 70’s
• Anti Social
• Severe physical
incapability
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Identifying
Extremes
Let’s try another angle relating extremes from other populations.
Well… i wouldn’t call this extremes, but different realities that can
bring new insights for this challenge by using extreme lens. What can
we learn from other groups that do or might feel something similiar to
our population? Think about the products and services that exist for
them and them relate them with those that exit for the 70’s.
Put your lens on again!
Raquel Félix
Jan/Feb 2016
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Health/ Age
Products that
should make you
feel good.
Healthy active
people with
comum back
pains
The 70’s with aging painsWorkers between 35/45’s
• Seating all day • Seating all day
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivation/
Age
Games
People between 70/80People between 25/40
• Boardgamers
• Friends on the park
playing cards
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivation/
Age
Stores
People between 70/80People between 14/25
• Skaters Store
• “A Loja do Avô” (products
for old people)

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Identifying Extremes Users -How might we gather insights and inspiration to design products and services for the modern 70 year old? - IDEO U (Insights for Innovation)

  • 1. Insights for Innovation Raquel Félix Jan/Feb 2016 Identifying Extremes How might we gather insights and inspiration to design products and services for the modern 70 year old? The new 70's outside their homes (building a visualisation map). Raquel Félix Jan/Feb 2016
  • 2. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Are they working? Retired 70’s Retired and workingNot retired and not working • Owns a business (i will interview Fernanda)• Old rich (family heritage)
  • 3. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Behavior Knowledge and Learning Basic training Lifelong LearnersIlliterate • PhD investigators • Students from a Sénior University • Self-taught • My grandmothers (Maria and Piedade)
  • 4. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Behavior Where do they live? Living on their own homes Living on nursery homesLiving on the streets • Someone requiring special care • Abandoned by their relatives (no place to go) • Rich person • Very poor • Someone with a mental illness • A nomad
  • 5. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Whit whom do they live? Couple Living with othersLiving alone • Living with relatives (i will interview Maria) • Living with students • Living with friends • Widow or widower (i will interview Mariolinda) • Single
  • 6. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Getting out of home Stay at their residencial area Go beyond residencial areaNever leaves home • Travellers • Members of recreative societies • Solitary 70’s • Anti Social • Severe physical incapability
  • 7. Insights for Innovation Raquel Félix Jan/Feb 2016 Identifying Extremes Let’s try another angle relating extremes from other populations. Well… i wouldn’t call this extremes, but different realities that can bring new insights for this challenge by using extreme lens. What can we learn from other groups that do or might feel something similiar to our population? Think about the products and services that exist for them and them relate them with those that exit for the 70’s. Put your lens on again! Raquel Félix Jan/Feb 2016
  • 8. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Health/ Age Products that should make you feel good. Healthy active people with comum back pains The 70’s with aging painsWorkers between 35/45’s • Seating all day • Seating all day
  • 9. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivation/ Age Games People between 70/80People between 25/40 • Boardgamers • Friends on the park playing cards
  • 10. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivation/ Age Stores People between 70/80People between 14/25 • Skaters Store • “A Loja do Avô” (products for old people)