The goal of this presentation is to share some thoughts on how Artificial Intelligence is and will impact the Design field.

1. Design After the Rise of AI-Driven
Services
Joana Cerejo & Miguel Carvalhais
Faculty of Engineering of the University of Porto
Doctoral Program in Digital Media
Learning from Literature Review
Faculty of Fine Arts of the University of Porto
INESC TEC

2. AI ∩AI ∩ Design
We are moving fast into a digital era where Artificial Intelligence,
Machine Learning, Deep Learning, Big Data, the Internet of Things,
Blockchain, Spatial Computing, and several other technologies are
becoming part of the designers’ lexicon.

3. AI ∩ Designer
Accordantly, The designers’ roles are evolving, and the
touchpoints they need to consider are growing in complexity.

4. Without AI
Problem Solution
With AI
Living Ecosystem
Static Solution
// Dove et al., 2017; Fischer, 2002; Van Allen, 2017

6. AI ∩ Design
How designers are adapting
their mindset, skills and
knowledge to address these
new technological
possibilities?

7. Identify dimensions that have
an impact on how designers
design for and with AI.
Literature Review

8. for AI
How is AI shaping the way
designers think about their
design process?
Research Questions 1

9. with AI
Research Questions 2
How does the integration
among AI technologies with
Human-Centered Design or
User Experience occur?

10. Research Findings
How is AI shaping the way
designers think about their
design process?
RQ 1

11. 1Seeking for Ubiquity
on Design

12. UX cannot be an
afterthought of AI.
// Yang et al. 2018
“
”
1

13. 2Investing on a New
Educational System

14. A new educational agenda
for User experience Design
field that is able to exploit
AI domains are in demand.
2

15. 3Demanding for New
Set of Skills

16. Designers face challenges in
understanding ML
capabilities, in envisioning
new products and services.
// Yang et al. 2018
“
”
3

17. 4Requesting a Shifting
Paradigm within the
Design Process

18. Data Science in
Human-Centered Design
4

19. // Girardin & Lathia, 2017
User’s
Needs
Availability
of Data

20. Search Findings
RQ 2
How does the integration
among AI technologies with
Human-Centered Design or
User Experience occur?

21. 1Requiring new principles
for Human-AI interaction

22. Raise awareness among
designers to the
importance and
relevance of educating
themselves to domains
such as AI, ML and DL.
1

23. AI or ML are not yet a
standard part of UXD design
practice.
// Yang, 2017
1
“
”

24. Prepare an ecosystem where
designers can ground
fundamental knowledge about
AI.
1

27. How to
Design
for AI?

28. Without proper tools, methods and
heuristics, to prototyping intelligent
evolving courses, designers
struggle to explore the space of
unpredictable possibilities.

29. Anticipatory
Design

30. IoT
ML UXD
Learning
Predicting Anticipating
Anticipatory Design

31. // Shapiro, 2015
The goal is not to help the
user make a decision but to
create an ecosystem where a
decision is never made.
“
”
Anticipatory Design

32. Thank you!
joana_cerejo@sapo.pt