SlideShare a Scribd company logo
Denish Food Products 
A 365 day delight 
Digital Marketing Plan 2014
About Denish 
• A prominent Manufacturer 
and Wholesaler of 
Confectionary Products 
• Serving lip smacking 
confectionary products to its 
stakeholders since 1984 
• Delighting its customers in 
Mumbai, Thane and Raighadh 
district
Strengths of Denish as a brand 
• Quality Products 
Rich and Delectable Confectionary 
Strict Quality Control 
• Quality Service 
Prompt Deliveries 
Competitive pricing 
• Quality Audiences 
Skilled team of Chefs
Brand Attributes 
Delighting its 
Customers 365 
days 
Serving Rich 
and Delectable 
Confectionary 
Innovative 
Confectionary 
Shop
Current Online Presence 
• It has an Official website 
• No Presence on any Social 
Media Platforms 
• No presence on any Food 
Portals
Online Opportunity 
• Create a Brand Identity of Denish 
as the Destination of ‘DELIGHT’ 
• Positive Seeding and Leveraging 
the brand across the online space 
• Engaging and Sustaining a 
Confectionary community through 
Online Activities
Multi Platform Starters 
• Facebook 
• Twitter 
• Online Media Buying
Successful Strategy Mix
How to go about it? 
Phase 1: Creating Awareness & Build Brand Presence 
Phase 2: Engage & Sustain the Online Base 
Phase 3: Contest Activations
Facebook Management 
• Daily | Weekly | Monthly 
Engagement 
• Online Reputation Management 
[ORM] 
• Quick Customer Response 
• TABS-Online Booking Tab, Store 
Locator, Making of a Delight 
• Sharing of Occasional Photos, 
Videos, Links & Status updates
Facebook Activities 
• Regular brand updates for engagement 
• Occasion based updates 
• Contest on Icing Art 
• Share your Birthday Sunsign With Celebs 
- share your birthday 
• Delight of the week 
• Feedback display | Testimonials
Twitter Management 
• Following Confectionary 
Products Enthusiasts 
• Tracking Relevant Influencers 
on Twitter(Opinion Leaders) 
• Regular Tweets about the 
Brand using relevant hashtags 
• Retweeting Followers Tweets
Twitter Activities 
• Occasion Based Tweets 
• Creating Hash tags 
related to brands like 
#IcingOnCake | 
#BakeACake | #CakeFight 
(Moments to be shared 
& best moments will be 
rewarded)
Online Media Buying 
• Buying AdSpace on Prominent Food Portals 
• Sponsored Ads on Facebook
Results 
• Making ‘Denish’ carve a Niche for 
itself in the Confectionary 
Industry 
• Increasing Awareness and gaining 
Credibility 
• Top of the Mind Recall of ‘Denish’ 
• Building and adding value to the 
Community in the Virtual world 
• Increase in Footfalls
Denish- The cake shop plan (Hypothetical)

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Denish- The cake shop plan (Hypothetical)

  • 1. Denish Food Products A 365 day delight Digital Marketing Plan 2014
  • 2. About Denish • A prominent Manufacturer and Wholesaler of Confectionary Products • Serving lip smacking confectionary products to its stakeholders since 1984 • Delighting its customers in Mumbai, Thane and Raighadh district
  • 3. Strengths of Denish as a brand • Quality Products Rich and Delectable Confectionary Strict Quality Control • Quality Service Prompt Deliveries Competitive pricing • Quality Audiences Skilled team of Chefs
  • 4. Brand Attributes Delighting its Customers 365 days Serving Rich and Delectable Confectionary Innovative Confectionary Shop
  • 5. Current Online Presence • It has an Official website • No Presence on any Social Media Platforms • No presence on any Food Portals
  • 6. Online Opportunity • Create a Brand Identity of Denish as the Destination of ‘DELIGHT’ • Positive Seeding and Leveraging the brand across the online space • Engaging and Sustaining a Confectionary community through Online Activities
  • 7. Multi Platform Starters • Facebook • Twitter • Online Media Buying
  • 9. How to go about it? Phase 1: Creating Awareness & Build Brand Presence Phase 2: Engage & Sustain the Online Base Phase 3: Contest Activations
  • 10. Facebook Management • Daily | Weekly | Monthly Engagement • Online Reputation Management [ORM] • Quick Customer Response • TABS-Online Booking Tab, Store Locator, Making of a Delight • Sharing of Occasional Photos, Videos, Links & Status updates
  • 11. Facebook Activities • Regular brand updates for engagement • Occasion based updates • Contest on Icing Art • Share your Birthday Sunsign With Celebs - share your birthday • Delight of the week • Feedback display | Testimonials
  • 12. Twitter Management • Following Confectionary Products Enthusiasts • Tracking Relevant Influencers on Twitter(Opinion Leaders) • Regular Tweets about the Brand using relevant hashtags • Retweeting Followers Tweets
  • 13. Twitter Activities • Occasion Based Tweets • Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)
  • 14. Online Media Buying • Buying AdSpace on Prominent Food Portals • Sponsored Ads on Facebook
  • 15. Results • Making ‘Denish’ carve a Niche for itself in the Confectionary Industry • Increasing Awareness and gaining Credibility • Top of the Mind Recall of ‘Denish’ • Building and adding value to the Community in the Virtual world • Increase in Footfalls