Denish Food Products is a confectionary manufacturer and wholesaler seeking to improve its digital marketing presence. It currently only has a basic website and no social media profiles. The proposed plan has three phases: first, create brand awareness and online presence on Facebook, Twitter, and food portals; second, engage and sustain an online community through contests and discussions; third, run additional online contests. The goals are to establish Denish as a leader in confectionary, increase awareness, and boost foot traffic.