The document discusses the history and operations of Julie's Bakeshop, a family-owned bakery franchise business in the Philippines. It summarizes that Julie's Bakeshop started 28 years ago as a family livelihood and saw initial success through cleanliness, quality products, variety, and customer service. It later transitioned to a franchise model in 1999 and saw accelerated growth through professionalization and standardization. However, the business model is now in question as some franchises are performing below par. The document outlines the company's vision, mission, and values centered around customer satisfaction and service excellence.

1. Good morning! Fellow entrepreneurs

2. United Trainors for Utmost Eloquence (in public speaking) Survey 2008 - 17.4% - 66 takehome learning points - 68.9% - 23 takehome learning points - 10.1% - 6 takehome learning points - 3.3% - 4 takehome learning points - 0.3% - almost 0 learning points (nil)

3. 28 Years of Brand Building Julie’s started as a Family Livelihood…

4. Innovations that led to initial success in the first 5 to10 years Clean and sanitary (neighborhood) bakery Customer service Transparent (the winning marketing proposition) Quality (fresh, taste, aroma, & appearance) & Variety in products offered Customer driven

5. Passion for the business

7. 28 Years of Brand Building T he early years saw the surge of the joint venture partnership with relatives and close friends. A partnership that lasted for about 12 years..

8. The nature of the biz was generally decentralized with principals and partners having relative freedom in running their bakeshops.

9. The Franchise Company 1999 was the year that marked the birth of the mother company of Julie’s Bakeshop.

10. Shift to franchising There was a need to make standards and a unified system. “ Authoritarian” in dealing with franchisee was of utmost necessity. Professionalization of the service was instituted The franchise was fast selling (high demand).

11. The Franchise Company JFC’s Era of Professionalization accelerated growth.

12. The Franchise Company With the unfaltering leadership of my brother Bobby, the professionalization of the family business promoted; profitable business model Comfortable income to employees Putting God in the work place

13. Today Performance below par Business model is in question – low profitability of f’sees Cracks in the organization are more apparent or become magnified because of the below par performance Bickering Low franchise sale (low demand)

15. (AD)2=(AG)2 BIB

16. good and strong franchise relationship (focus on franchisee as client-partner)

17. Technical innovations (equip’t upgrade, commissary operations et al)

18. Back to Basics (where the action is – at the bakeshops) MBWA

19. Our Philosophy Each individual in our organization is committed to the pursuit of Service Excellence and the highest level of Customer Satisfaction to anyone that we do business with in the service of our God and our country

20. Our Vision A Julie’s Bakeshop in every town. We will be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.

21. Our Mission Julie's Bakeshop is a major brand established as a family-oriented business and making its presence felt all over. We maintain very high quality standards at each Julie’s Bakeshop offering freshly baked products using only the finest ingredients and produced in a clean environment in full view of our customers .

22. Julie’s Bakeshop, a value driven franchise business focusing on: - Freshness - Variety - Hourly Hot Bread - Cleanliness - Sanitation and - Accessibility to Consumers

23. Julie’s Franchise Corporation’s Corporate Values, anchored on FAMILY: Integrity and Honesty Quality Driven Social Responsibility Synergy Customer Service Excellence

24. Building shared vision Team learning - leads to synergies (extraordinary results) Mental models (conventional wisdom) - how we understand the world and how we take action Personal mastery -passion for the job or better – the responsibility (a good feeling of achievement & fulfillment) Systems thinking – must think “the larger picture” Entrepreneurial work ethic (creative mindset)

25. Diversification Lotsa pizza master franchise in vismin Julie’s fastfoods Yumyum donuts

26. The organizations that will truly excel in the future will be the organizations that discover how to tap people’s commitment and capacity to learn at all levels in an organization.

27. The better management system is based on love rather than fear, curiosity rather than an insistence on “right” answers and learning rather than controlling.

28. Un ited Tr ainors for U tmost E loquence (in public speaking) Website of the organization that made the survey: [email_address]

29. Daghang salamat.