Sheer H2O is a cause-oriented NGO that aims to educate the masses about consumable drinking water in India. It strives to inform people about water purity and the risks of lead poisoning through an awareness-driven online movement. The organization uses social media platforms like Facebook, Twitter, and WordPress to generate buzz about its message and engage users on issues related to water quality, filtration processes, and health benefits. Its goal is to sustain conversations around educating and informing the public on drinking water.