E bay strategy
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The document outlines an agenda discussing eBay as a company, its business model, acquisitions, pricing methods, auction methods, strengths, vulnerabilities, and recommendations. It provides details on eBay's founding, mission to provide a global trading platform, and status as the world's largest online marketplace. The business model allows sellers to list items and buyers to bid, with eBay generating revenue from insertion and final value fees. Acquisitions like PayPal and Skype helped expand its customer base. Different pricing and auction methods are also discussed.
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eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in the online auction space due to its large customer base, brand recognition, and variety of goods available on its platform. However, eBay also faces challenges such as fraudulent activities, system breakdowns, and attracting more buyers relative to sellers. Overall, eBay has a strong market position but will need to address problems and adapt to changing market conditions to maintain its leadership role.
Strategic mgt of Ebay
eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in its field due to its large customer base, brand recognition, and variety of goods available through its platform. However, fraud and system issues pose ongoing challenges.
ebay growth story
eBay is an online auction and shopping platform founded in 1995 that allows users to buy and sell a wide variety of goods. It grew rapidly due to attracting both buyers and sellers through its large online presence and TV/print advertising. eBay works by charging sellers listing and transaction fees while allowing buyers to browse, bid, and purchase goods for free. The company focuses on building a sense of community among its millions of users by listening to feedback and empowering users to help guide decisions. This customer-centric approach has been key to eBay's ongoing success in the e-commerce market.
Ebay
eBay is an online marketplace founded in 1995 by Pierre Omidyar that allows individuals and businesses to buy and sell goods and services to nearly 230 million active buyers globally. It operates through an auction-style format and decentralized structure, connecting sellers directly with buyers. Under the leadership of former CEO Meg Whitman, eBay went public in 1998 and saw early success, growing to over 15,000 employees worldwide today and becoming a multibillion-dollar company through transaction fees from purchases.
B n d 2
eBay was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed to eBay. It began as a site for Omidyar's fiancée to trade Pez candy collectibles but grew to be a global auction platform. eBay's core business transitioned from auction services to leveraging its large user base and traffic. It employs IT applications like mobile bidding and PayPal, which eBay acquired in 2002. eBay has experienced tremendous success, growing from 2 million auctions in 1997 to over 100 million users currently, with annual revenues of $7.7 billion. Its lessons include having confidence in ideas and effective leadership.
E buyingbehaviour son
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E-buying behaviour
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Ebay and Amazon caselet
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
E-commerceG1-Case3 Amazon
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Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
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eBay
This document provides an overview of eBay's pricing strategies and business model. It discusses how eBay emerged as the first major online auction platform and how it determines initial prices and adapts prices based on demand, costs, competitors and other factors. The document also summarizes eBay's impact as a global marketplace with hundreds of millions of users, how it generates revenue through listing and transaction fees, and its acquisition of PayPal to facilitate global payments. Finally, it considers why eBay has succeeded as an auction site while others have failed, discusses whether its fee structure is optimal, and proposes strategies like expanding its app and marketplace offerings to drive future growth.
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Strategic mgt of Ebay
eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in the online auction space due to its large customer base, brand recognition, and variety of goods available on its platform. However, eBay also faces challenges such as fraudulent activities, system breakdowns, and attracting more buyers relative to sellers. Overall, eBay has a strong market position but will need to address problems and adapt to changing market conditions to maintain its leadership role.
Strategic mgt of Ebay
eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in its field due to its large customer base, brand recognition, and variety of goods available through its platform. However, fraud and system issues pose ongoing challenges.
ebay growth story
eBay is an online auction and shopping platform founded in 1995 that allows users to buy and sell a wide variety of goods. It grew rapidly due to attracting both buyers and sellers through its large online presence and TV/print advertising. eBay works by charging sellers listing and transaction fees while allowing buyers to browse, bid, and purchase goods for free. The company focuses on building a sense of community among its millions of users by listening to feedback and empowering users to help guide decisions. This customer-centric approach has been key to eBay's ongoing success in the e-commerce market.
Ebay
eBay is an online marketplace founded in 1995 by Pierre Omidyar that allows individuals and businesses to buy and sell goods and services to nearly 230 million active buyers globally. It operates through an auction-style format and decentralized structure, connecting sellers directly with buyers. Under the leadership of former CEO Meg Whitman, eBay went public in 1998 and saw early success, growing to over 15,000 employees worldwide today and becoming a multibillion-dollar company through transaction fees from purchases.
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eBay was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed to eBay. It began as a site for Omidyar's fiancée to trade Pez candy collectibles but grew to be a global auction platform. eBay's core business transitioned from auction services to leveraging its large user base and traffic. It employs IT applications like mobile bidding and PayPal, which eBay acquired in 2002. eBay has experienced tremendous success, growing from 2 million auctions in 1997 to over 100 million users currently, with annual revenues of $7.7 billion. Its lessons include having confidence in ideas and effective leadership.
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This document discusses online shopping behavior and several major online retailers. It begins with an overview of the growth of online shopping and segments that influence e-buying behavior. It then provides details on eBay including its SWOT analysis, 4Ps, advanced search features, and feedback reviews. Next, it discusses PayPal and its advantages for consumers and merchants. It also summarizes Groupon and Markafoni, private shopping websites in Turkey, including their business models and trends in online shopping behaviors.
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PayPal is an online payment platform that allows users to send and receive payments online. It has a large global reach with over 232 million accounts in 190 markets. PayPal offers advantages like fraud protection, global connections, and serving large brands. However, some users complain about poor customer service experiences and issues like unexpected account limitations.
History of e bay in china
eBay entered the Chinese market in 2002 by acquiring a minority stake in EachNet, and later acquiring the remaining shares. While eBay grew to become the #1 e-commerce site in China by 2004, Alibaba had emerged as the leading player, owning the largest B2B site. In 2006, eBay was considering a merger with TOM Online, a Chinese company founded in 2000, as a strategy to increase revenue in China through mobile commerce and regain lost market share.
revenue models
This chapter discusses various revenue models that companies can use for their e-business websites, including web catalog models, digital content subscription models, advertising-supported models, and mixed advertising-subscription models. It provides examples of companies that have successfully implemented each type of model and outlines some of the considerations and challenges involved in each model.
Ebay and Amazon caselet
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
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Amazon started as an online book retailer in 1994 and has since expanded into many other product categories and business models. It is now the largest online retailer in the world. Amazon pioneered features like 1-Click shopping and customer reviews. In addition to direct online retail, Amazon generates revenue through marketplace seller fees, web services, advertising, and its Amazon Prime subscription service. Looking to the future, Amazon continues to innovate new business models and services like Kindle, Amazon Affiliates, and cloud computing through AWS to drive growth.
Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
1 the web as a marketing medium
This document discusses internet and digital marketing. It covers the range of online media that can be used including text, voice, and multimedia. It also discusses characteristics of online marketing like demand for fresh content, low costs, segmentation by demographics, and new technologies. The document provides an overview of how digital marketing compares to traditional marketing and tips for promoting a website, developing an online business, viral marketing, and general internet marketing best practices.
eBay
This document provides an overview of eBay's pricing strategies and business model. It discusses how eBay emerged as the first major online auction platform and how it determines initial prices and adapts prices based on demand, costs, competitors and other factors. The document also summarizes eBay's impact as a global marketplace with hundreds of millions of users, how it generates revenue through listing and transaction fees, and its acquisition of PayPal to facilitate global payments. Finally, it considers why eBay has succeeded as an auction site while others have failed, discusses whether its fee structure is optimal, and proposes strategies like expanding its app and marketplace offerings to drive future growth.
PowerPoint Presentation on Ebay ( IIC )
The document provides an overview of an online auction platform that facilitates transactions between buyers and sellers of goods and services. It discusses the company's mission to provide a global online trading platform. Key details include the company being founded in 1995, having over 27,000 employees and $11.6 billion in annual revenue. The business model involves sellers listing items for sale and buyers bidding, with the highest bidder and seller arranging the purchase.
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2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
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Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAmazing and On Point - Ramon Ray, USA TODAY
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessQuickBooks Sync Manager Repair Tool- What You Need to Know
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E bay strategy
- 1. 9/18/2014 Slide no. 1
- 2. Agenda • eBay – The Company • Business Model of eBay • Acquisitions • Pricing Methods • Auction Methods of eBay • Strengths • Vulnerabilities • Recommendations 9/18/2014 Slide no. 2
- 3. eBay – The company • eBay’s mission is ‘to provide a global trading platform where practically anyone can trade practically anything.” • The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar. • The company officially changed the name of its service from AuctionWeb to eBay in September 1997 • eBay is the world's largest online marketplace, where practically anyone can buy and sell practically anything, with more than 90 million active users globally 9/18/2014 Slide no. 3
- 4. Business Model of eBay • eBay is an online person-to-person trading community on the Internet, where buyers & sellers come together • sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items • Browsing and bidding on auctions is free of charge • Revenue generation : sellers are charged two kinds of charges – Insertion Fee • additional listing options – A Final Value fee 9/18/2014 Slide no. 4.
- 5. Acquisitions • A total of 26 companies have been acquired as of April 2008. Few of them are: – PayPal: PayPal has made it possible for people to pay and get paid online across different locations, currencies, and languages. – Skype: connect people around the world & expanded its customer base – StumbleUpon : StumbleUpon is a discovery engine that finds the best of the web. It uses positive and negative user ratings to form collaborative opinions on website quality. 9/18/2014 Slide no. 5
- 6. Pricing Method • 6 types of pricing methods – Markup Pricing – Target-Return Pricing – Perceived Value Pricing – Value Pricing – Going-rate Pricing – Auction type pricing • English auction • Dutch auction • Sealed-bid auction 9/18/2014 Slide no. 6
- 7. Auction Methods of eBay • Normal Auctions • Reserve Auctions • Fixed Price or ‘Buy it Now’ auctions • Multiple items or ‘Dutch’ auctions 9/18/2014 Slide no. 7
- 8. Strengths • eBay, worlds largest online auction website with more than 90 million active users globally. • The term 'eBay' has become a generic term for online auctions. • Effective use of Customer Relationship Management • EBay now controls the biggest share in the Customer to Customer e-market 9/18/2014 Slide no. 8
- 9. Strengths • Provides extra ordinary search tool • EBay.com was rated to be the easiest website to navigate by special rating websites like Gomez.com • Business Model : No issues of managing inventory • eBay’s Intellectual property • Diversification of products & markets • Acquisitions 9/18/2014 Slide no. 9
- 10. Vulnerabilities • Fake Auctions • System breakdown could effect the trading activities of eBay • Competitors – Bonanzle – Amazon.com – Yahoo – Overstock.com – Google • Payment method • Shipping of products • Inability to control the contents of the auction and auction items • Expansion into Different Geographies 9/18/2014 Slide no. 10
- 11. Recommendations 9/18/2014 Slide no. 11
- 12. Recommendations(Contd.) 9/18/2014 Slide no. 12
- 13. References Marketing Management 13edition-Philip Kotler http://pages.cs.brandeis.edu/~magnus/ief248a/eBay/history.ht ml http://techcrunch.com/2009/09/04/ebay-acquisition-map-shows- where-it-got-on-the-wrong-track/ http://www.ebayinc.com http://en.wikipedia.org/wiki/Criticism_of_eBay 9/18/2014 Slide no. 13