SlideShare a Scribd company logo
Hero Indian Super League
Overview 
 1st ever high quality domestic soccer match in India 
 8 franchisees 
 International & National soccer players
 IMG – Reliance + AIFF 
 Star Sports | Asianet | Jalsha | Suvarna Tv 
 Hero (Sponsorship) 
 Puma (Football) 
Parties Involved
Football in India means? 
“Its just another game with no entertainment, lack of talent & infrastructure”
 Mostly Urban phenomenon 
 Low Awareness 
 No Entertainment 
The gap!
Objective 
Awareness about soccer & conversations with soccer enthusiasts
Example: 
TG Persona 
Ravi Sinha, 22 years, a Delhi resident, Graduate in BBA, works at Infoysis 
as Management Trainee, an adventure enthusiast, loves watching EPL 
and a fan of Man U club. Hangs out with friends on weekends. A confident 
individual who excels in studies and strives to live best life with optimistic 
attitude towards life.
 Inform 
 Engage 
 Entertain 
Strategy
 Entertaining 
 Enthusiasm 
 Excellence 
What to talk?
 Facebook 
 Twitter 
 YouTube 
 Blogging 
 Applications 
Where to talk?
Facebook Activities 
 Players Introduction (Achievements | Players position etc.) 
 Facebook ads 
 Connect with Soccer enthusiasts 
 Real time updates (Training sessions | Goals | Defends) 
 Motivational Quotes by players
Twitter Activities 
 Connect with Twitter Evangelists 
 #ItsAGoal | #SoccerHero | #HeroLeague 
 Leverage #TwitterMirror 
 Real time updates (Training sessions | Goals ) 
 Motivational one liners by players
 #StoryOfAHero to be created for popular players in the team to 
establish emotional bond 
 Goal of the day | Best Penalty Shoot out | #Inaction (Training sessions) 
videos 
YouTube Activities
Blogging Activities 
 Tie up with IndiBlogger to promote #HeroISL 
 Contest to win tickets for the match 
 Autographed Puma soccer ball by marquee player
Applications 
 Countdown Tab (till 11th October) 
Welcome Tab (on 12th October) & Schedule tab 
 Game Tab: Which soccer personality are you? 
Which playing position suits you? 
 Contest tab: #ItsAGoal | #SoccerHero | #HeroLeague
How to measure & improve? 
 Facebook Insights: To measure the reach & impact of posts 
 Klout Score: Influence on Social media 
 Social mention: Tracking mentions & users sentiments 
 YouTube Insights: To create more/less content based on views of 
particular content (videos) 
 Google Analytics: To know the bounce rate & most visited page
Thank You!

More Related Content

Viewers also liked

Indian super league on social media
Indian super league on social mediaIndian super league on social media
Indian super league on social media
Simplify360
 
The Indian School League - Presentation
The Indian School League - PresentationThe Indian School League - Presentation
The Indian School League - Presentation
schoolleague
 
Indian Super League 2014 India
Indian Super League 2014 IndiaIndian Super League 2014 India
Indian Super League 2014 India
hiteshbhoiimarketing
 
INDIAN SUPER LEAGUE
INDIAN SUPER LEAGUEINDIAN SUPER LEAGUE
INDIAN SUPER LEAGUE
Rajesh Shetty
 
Indian Premier League
Indian Premier LeagueIndian Premier League
Indian Premier League
Sonali Chawla
 
Indian Football
Indian FootballIndian Football
Indian Football
Pritam Guchhait
 
Harshal ISL leauge
Harshal ISL leaugeHarshal ISL leauge
Harshal ISL leauge
Harshal Patil
 
Swot analysis indian premier league (ipl) by manoj vasava in bba
Swot analysis indian premier league (ipl) by manoj vasava in bbaSwot analysis indian premier league (ipl) by manoj vasava in bba
Swot analysis indian premier league (ipl) by manoj vasava in bba
Manoj_vasava
 
INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)
Irfan Tanwari
 
Indian premier league
Indian premier leagueIndian premier league
Indian premier league
saurav kishor
 
Social Media Strategies for the Indian Soccer League
Social Media Strategies for the Indian Soccer LeagueSocial Media Strategies for the Indian Soccer League
Social Media Strategies for the Indian Soccer League
Monika Doshi
 
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
AliveNow - Digital & Creative Tech Agency
 
Football in india
Football in indiaFootball in india
Football in india
Nikhil Vyas
 
business side of Indian premier league
business side of Indian premier leaguebusiness side of Indian premier league
business side of Indian premier league
Alana Abraham
 
INNOVATIVE COMMUNICATION STRATEGY
INNOVATIVE COMMUNICATION STRATEGYINNOVATIVE COMMUNICATION STRATEGY
INNOVATIVE COMMUNICATION STRATEGY
Soumajit Nag
 
Project Report on IPL - Indian Premier League
Project Report on IPL - Indian Premier LeagueProject Report on IPL - Indian Premier League
Project Report on IPL - Indian Premier League
Kaustubh Barve
 
IPL: INDIAN PREMIER LEAGUE
IPL: INDIAN PREMIER LEAGUEIPL: INDIAN PREMIER LEAGUE
IPL: INDIAN PREMIER LEAGUE
Machiraju Presentations Pvt. Ltd.
 
Ipl.ppt
Ipl.pptIpl.ppt

Viewers also liked (18)

Indian super league on social media
Indian super league on social mediaIndian super league on social media
Indian super league on social media
 
The Indian School League - Presentation
The Indian School League - PresentationThe Indian School League - Presentation
The Indian School League - Presentation
 
Indian Super League 2014 India
Indian Super League 2014 IndiaIndian Super League 2014 India
Indian Super League 2014 India
 
INDIAN SUPER LEAGUE
INDIAN SUPER LEAGUEINDIAN SUPER LEAGUE
INDIAN SUPER LEAGUE
 
Indian Premier League
Indian Premier LeagueIndian Premier League
Indian Premier League
 
Indian Football
Indian FootballIndian Football
Indian Football
 
Harshal ISL leauge
Harshal ISL leaugeHarshal ISL leauge
Harshal ISL leauge
 
Swot analysis indian premier league (ipl) by manoj vasava in bba
Swot analysis indian premier league (ipl) by manoj vasava in bbaSwot analysis indian premier league (ipl) by manoj vasava in bba
Swot analysis indian premier league (ipl) by manoj vasava in bba
 
INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)
 
Indian premier league
Indian premier leagueIndian premier league
Indian premier league
 
Social Media Strategies for the Indian Soccer League
Social Media Strategies for the Indian Soccer LeagueSocial Media Strategies for the Indian Soccer League
Social Media Strategies for the Indian Soccer League
 
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabad...
 
Football in india
Football in indiaFootball in india
Football in india
 
business side of Indian premier league
business side of Indian premier leaguebusiness side of Indian premier league
business side of Indian premier league
 
INNOVATIVE COMMUNICATION STRATEGY
INNOVATIVE COMMUNICATION STRATEGYINNOVATIVE COMMUNICATION STRATEGY
INNOVATIVE COMMUNICATION STRATEGY
 
Project Report on IPL - Indian Premier League
Project Report on IPL - Indian Premier LeagueProject Report on IPL - Indian Premier League
Project Report on IPL - Indian Premier League
 
IPL: INDIAN PREMIER LEAGUE
IPL: INDIAN PREMIER LEAGUEIPL: INDIAN PREMIER LEAGUE
IPL: INDIAN PREMIER LEAGUE
 
Ipl.ppt
Ipl.pptIpl.ppt
Ipl.ppt
 

Similar to Hero Indian Super League 2014

ISL (indian super league) management.
ISL  (indian super league) management.ISL  (indian super league) management.
ISL (indian super league) management.
Eshan patel
 
Group 19 sports event indian super league
Group 19   sports event  indian super leagueGroup 19   sports event  indian super league
Group 19 sports event indian super league
Swetangshu Acharya
 
AW-COACH-TEACH-PHILOSOPHY
AW-COACH-TEACH-PHILOSOPHYAW-COACH-TEACH-PHILOSOPHY
AW-COACH-TEACH-PHILOSOPHY
Antony Wilshaw
 
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
Leslie Onwu
 
Mobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
Mobile Esports and the Rise of the Competitive Indie Game | Ryan ChaplyMobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
Mobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
Jessica Tams
 
Video Content pitch to FC Pune City
Video Content pitch to FC Pune City Video Content pitch to FC Pune City
Video Content pitch to FC Pune City
Nilesh Deshmukh
 
Footytube
FootytubeFootytube
Footytube
Damar Wijaya
 
WCC Manuals Jonny Carter
WCC Manuals Jonny CarterWCC Manuals Jonny Carter
WCC Manuals Jonny Carter
jonny carter
 
Soccer india
Soccer indiaSoccer india
Soccer india
SumanKalyanDutta
 
AYSO Regional Referee Course
AYSO Regional Referee CourseAYSO Regional Referee Course
AYSO Regional Referee Course
Nayt Grochowski
 
Interesting Findings on Football in India
Interesting Findings on Football in IndiaInteresting Findings on Football in India
Interesting Findings on Football in India
Simplify360
 
Football and the business of it
Football and the business of itFootball and the business of it
Football and the business of it
Gopal Chandu
 
Fall 2020 JOU 3304 August 24, 2020 Class Presentation
Fall 2020 JOU 3304 August 24, 2020 Class PresentationFall 2020 JOU 3304 August 24, 2020 Class Presentation
Fall 2020 JOU 3304 August 24, 2020 Class Presentation
Michael Rizzo
 
final file_Most Promising Sports Management Companies In India_compressed.pdf
final file_Most Promising Sports Management Companies In India_compressed.pdffinal file_Most Promising Sports Management Companies In India_compressed.pdf
final file_Most Promising Sports Management Companies In India_compressed.pdf
Insights success media and technology pvt ltd
 
Big Data for Big Sports
Big Data for Big SportsBig Data for Big Sports
Big Data for Big Sports
Tricon Infotech
 
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next LevelSports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
majordhyanchand
 
Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2
Therefore Consultancy and Services Pvt. Ltd.
 
Coachingphilosophy
CoachingphilosophyCoachingphilosophy
Coachingphilosophy
Don Bowling
 
Fantasy football
Fantasy footballFantasy football
Fantasy football
Daniel Dorronsoro Elkouri
 
BuzzEveryWhere
BuzzEveryWhereBuzzEveryWhere
BuzzEveryWhere
Kuntamukkala SasiPriya
 

Similar to Hero Indian Super League 2014 (20)

ISL (indian super league) management.
ISL  (indian super league) management.ISL  (indian super league) management.
ISL (indian super league) management.
 
Group 19 sports event indian super league
Group 19   sports event  indian super leagueGroup 19   sports event  indian super league
Group 19 sports event indian super league
 
AW-COACH-TEACH-PHILOSOPHY
AW-COACH-TEACH-PHILOSOPHYAW-COACH-TEACH-PHILOSOPHY
AW-COACH-TEACH-PHILOSOPHY
 
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
1. IE Application | Express Yourself: Show us an activity you enjoy doing. Te...
 
Mobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
Mobile Esports and the Rise of the Competitive Indie Game | Ryan ChaplyMobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
Mobile Esports and the Rise of the Competitive Indie Game | Ryan Chaply
 
Video Content pitch to FC Pune City
Video Content pitch to FC Pune City Video Content pitch to FC Pune City
Video Content pitch to FC Pune City
 
Footytube
FootytubeFootytube
Footytube
 
WCC Manuals Jonny Carter
WCC Manuals Jonny CarterWCC Manuals Jonny Carter
WCC Manuals Jonny Carter
 
Soccer india
Soccer indiaSoccer india
Soccer india
 
AYSO Regional Referee Course
AYSO Regional Referee CourseAYSO Regional Referee Course
AYSO Regional Referee Course
 
Interesting Findings on Football in India
Interesting Findings on Football in IndiaInteresting Findings on Football in India
Interesting Findings on Football in India
 
Football and the business of it
Football and the business of itFootball and the business of it
Football and the business of it
 
Fall 2020 JOU 3304 August 24, 2020 Class Presentation
Fall 2020 JOU 3304 August 24, 2020 Class PresentationFall 2020 JOU 3304 August 24, 2020 Class Presentation
Fall 2020 JOU 3304 August 24, 2020 Class Presentation
 
final file_Most Promising Sports Management Companies In India_compressed.pdf
final file_Most Promising Sports Management Companies In India_compressed.pdffinal file_Most Promising Sports Management Companies In India_compressed.pdf
final file_Most Promising Sports Management Companies In India_compressed.pdf
 
Big Data for Big Sports
Big Data for Big SportsBig Data for Big Sports
Big Data for Big Sports
 
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next LevelSports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
Sports Awards in India are Good Enough to Bring the Sporting Sprit on Next Level
 
Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2
 
Coachingphilosophy
CoachingphilosophyCoachingphilosophy
Coachingphilosophy
 
Fantasy football
Fantasy footballFantasy football
Fantasy football
 
BuzzEveryWhere
BuzzEveryWhereBuzzEveryWhere
BuzzEveryWhere
 

More from Yogesh Dwivedi

Kesari Movie Digital Impact
Kesari Movie Digital ImpactKesari Movie Digital Impact
Kesari Movie Digital Impact
Yogesh Dwivedi
 
Sairat (सैराट) movie digital media analytics
Sairat (सैराट) movie digital media analyticsSairat (सैराट) movie digital media analytics
Sairat (सैराट) movie digital media analytics
Yogesh Dwivedi
 
Coca cola New product Marketing
Coca cola New product MarketingCoca cola New product Marketing
Coca cola New product Marketing
Yogesh Dwivedi
 
Sheer H2O (Radhika & Yogesh)
Sheer H2O (Radhika & Yogesh)Sheer H2O (Radhika & Yogesh)
Sheer H2O (Radhika & Yogesh)
Yogesh Dwivedi
 
E bay strategy
E bay strategyE bay strategy
E bay strategy
Yogesh Dwivedi
 
Denish- The cake shop plan (Hypothetical)
Denish- The cake shop plan (Hypothetical)Denish- The cake shop plan (Hypothetical)
Denish- The cake shop plan (Hypothetical)
Yogesh Dwivedi
 
Red bull India Social Media Analysis
Red bull India Social Media AnalysisRed bull India Social Media Analysis
Red bull India Social Media Analysis
Yogesh Dwivedi
 
Why people use hashtag on social media sites
Why people use hashtag on social media sitesWhy people use hashtag on social media sites
Why people use hashtag on social media sites
Yogesh Dwivedi
 
Marketing strategy of Mahindra's Maxximo
Marketing strategy of Mahindra's MaxximoMarketing strategy of Mahindra's Maxximo
Marketing strategy of Mahindra's Maxximo
Yogesh Dwivedi
 

More from Yogesh Dwivedi (9)

Kesari Movie Digital Impact
Kesari Movie Digital ImpactKesari Movie Digital Impact
Kesari Movie Digital Impact
 
Sairat (सैराट) movie digital media analytics
Sairat (सैराट) movie digital media analyticsSairat (सैराट) movie digital media analytics
Sairat (सैराट) movie digital media analytics
 
Coca cola New product Marketing
Coca cola New product MarketingCoca cola New product Marketing
Coca cola New product Marketing
 
Sheer H2O (Radhika & Yogesh)
Sheer H2O (Radhika & Yogesh)Sheer H2O (Radhika & Yogesh)
Sheer H2O (Radhika & Yogesh)
 
E bay strategy
E bay strategyE bay strategy
E bay strategy
 
Denish- The cake shop plan (Hypothetical)
Denish- The cake shop plan (Hypothetical)Denish- The cake shop plan (Hypothetical)
Denish- The cake shop plan (Hypothetical)
 
Red bull India Social Media Analysis
Red bull India Social Media AnalysisRed bull India Social Media Analysis
Red bull India Social Media Analysis
 
Why people use hashtag on social media sites
Why people use hashtag on social media sitesWhy people use hashtag on social media sites
Why people use hashtag on social media sites
 
Marketing strategy of Mahindra's Maxximo
Marketing strategy of Mahindra's MaxximoMarketing strategy of Mahindra's Maxximo
Marketing strategy of Mahindra's Maxximo
 

Recently uploaded

STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 

Recently uploaded (15)

STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 

Hero Indian Super League 2014

  • 2. Overview  1st ever high quality domestic soccer match in India  8 franchisees  International & National soccer players
  • 3.  IMG – Reliance + AIFF  Star Sports | Asianet | Jalsha | Suvarna Tv  Hero (Sponsorship)  Puma (Football) Parties Involved
  • 4. Football in India means? “Its just another game with no entertainment, lack of talent & infrastructure”
  • 5.  Mostly Urban phenomenon  Low Awareness  No Entertainment The gap!
  • 6. Objective Awareness about soccer & conversations with soccer enthusiasts
  • 7. Example: TG Persona Ravi Sinha, 22 years, a Delhi resident, Graduate in BBA, works at Infoysis as Management Trainee, an adventure enthusiast, loves watching EPL and a fan of Man U club. Hangs out with friends on weekends. A confident individual who excels in studies and strives to live best life with optimistic attitude towards life.
  • 8.  Inform  Engage  Entertain Strategy
  • 9.  Entertaining  Enthusiasm  Excellence What to talk?
  • 10.  Facebook  Twitter  YouTube  Blogging  Applications Where to talk?
  • 11. Facebook Activities  Players Introduction (Achievements | Players position etc.)  Facebook ads  Connect with Soccer enthusiasts  Real time updates (Training sessions | Goals | Defends)  Motivational Quotes by players
  • 12. Twitter Activities  Connect with Twitter Evangelists  #ItsAGoal | #SoccerHero | #HeroLeague  Leverage #TwitterMirror  Real time updates (Training sessions | Goals )  Motivational one liners by players
  • 13.  #StoryOfAHero to be created for popular players in the team to establish emotional bond  Goal of the day | Best Penalty Shoot out | #Inaction (Training sessions) videos YouTube Activities
  • 14. Blogging Activities  Tie up with IndiBlogger to promote #HeroISL  Contest to win tickets for the match  Autographed Puma soccer ball by marquee player
  • 15. Applications  Countdown Tab (till 11th October) Welcome Tab (on 12th October) & Schedule tab  Game Tab: Which soccer personality are you? Which playing position suits you?  Contest tab: #ItsAGoal | #SoccerHero | #HeroLeague
  • 16. How to measure & improve?  Facebook Insights: To measure the reach & impact of posts  Klout Score: Influence on Social media  Social mention: Tracking mentions & users sentiments  YouTube Insights: To create more/less content based on views of particular content (videos)  Google Analytics: To know the bounce rate & most visited page