Bradley Jobling is a social media expert with 15 years of experience in online marketing and strategy. He has worked in social media strategy for Columbia University Medical Center's Department of Surgery under Dr. Mehmet Oz. The document discusses how social media is being used successfully in healthcare, the importance of having a strategic social media plan, best practices for engagement, and common platforms being used in the industry. It also covers legal and compliance considerations for healthcare organizations using social media.
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
Social media use has grown significantly with over 70% of adults now using sites like Facebook and Twitter. Healthcare social media use is also increasing, with around 40% of consumers using sites to research health topics, find communities, and learn about procedures. Physicians can benefit from social media by using it to establish their brand, connect with potential new patients, and expand their role in managing existing patients outside of the office. This allows for more continuous education and support that can improve outcomes, especially for chronic conditions.
Social Media Strategy for Behavioral HealthcareAmy Marshall
This document discusses using social media effectively for behavioral healthcare. It outlines how social media can empower patients and providers to share information. Key points include:
- Social media allows sharing of real experiences and finding solutions for chronic conditions.
- Platforms like blogs, forums, videos and social networks can engage patients and build communities.
- Goals and metrics should be set to measure success of social media campaigns. Distribution plans aim for efficient coverage of the target audience.
- Case studies show how organizations like Mayo Clinic use social networks, blogs and videos to educate and connect with patients.
How Facebook and Twitter are Changing HealthcareKevin Clauson
Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
A millennial generally refers to a person born between 1981 and 1997. In 2016, the Pew Research Center found that Millennials surpassed Baby Boomers to become the largest living generation in the United States. “Digital Native”. More likely to use the internet for research. How can social media help specialist medical practices stay competitive.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
This document discusses strategies for pharmaceutical companies to engage with healthcare providers (HCPs) in an evolving digital landscape. It outlines 5 key strategies:
1. Focus digital marketing efforts on platforms HCPs prefer, like online videos and mobile devices, while they have dedicated learning time in the evenings.
2. Target content by location and specialization to complement regional sales efforts and new drug approvals.
3. Continue providing robust, fact-based educational content while optimizing formats for digital consumption like videos and presentations.
4. Measure campaign effectiveness through qualitative and quantitative research to optimize messaging and demonstrate return on investment.
5. Reinforce messaging across multiple touchpoints and formats to establish an ongoing dialogue
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
Social media use has grown significantly with over 70% of adults now using sites like Facebook and Twitter. Healthcare social media use is also increasing, with around 40% of consumers using sites to research health topics, find communities, and learn about procedures. Physicians can benefit from social media by using it to establish their brand, connect with potential new patients, and expand their role in managing existing patients outside of the office. This allows for more continuous education and support that can improve outcomes, especially for chronic conditions.
Social Media Strategy for Behavioral HealthcareAmy Marshall
This document discusses using social media effectively for behavioral healthcare. It outlines how social media can empower patients and providers to share information. Key points include:
- Social media allows sharing of real experiences and finding solutions for chronic conditions.
- Platforms like blogs, forums, videos and social networks can engage patients and build communities.
- Goals and metrics should be set to measure success of social media campaigns. Distribution plans aim for efficient coverage of the target audience.
- Case studies show how organizations like Mayo Clinic use social networks, blogs and videos to educate and connect with patients.
How Facebook and Twitter are Changing HealthcareKevin Clauson
Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
A millennial generally refers to a person born between 1981 and 1997. In 2016, the Pew Research Center found that Millennials surpassed Baby Boomers to become the largest living generation in the United States. “Digital Native”. More likely to use the internet for research. How can social media help specialist medical practices stay competitive.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
This document discusses strategies for pharmaceutical companies to engage with healthcare providers (HCPs) in an evolving digital landscape. It outlines 5 key strategies:
1. Focus digital marketing efforts on platforms HCPs prefer, like online videos and mobile devices, while they have dedicated learning time in the evenings.
2. Target content by location and specialization to complement regional sales efforts and new drug approvals.
3. Continue providing robust, fact-based educational content while optimizing formats for digital consumption like videos and presentations.
4. Measure campaign effectiveness through qualitative and quantitative research to optimize messaging and demonstrate return on investment.
5. Reinforce messaging across multiple touchpoints and formats to establish an ongoing dialogue
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
A pragmatic assessment of the impact of social networking on pharma marketing & sales. Includes analyses of HCPs' social networks, consumer/patient social networks and the convergence of PR with SEO and SEM. Presented at conferences in Zurich, Shanghai and Boston during 2008. This version presented at EyeforPharma's
E-Communications and Online Marketing Summit, Boston, 2008.
This document analyzes user engagement and post performance on the Facebook walls of 153 public health organizations from 2006 to 2015 using machine learning techniques. The analysis shows an increasing trend in user engagement with health posts over time. Photo posts received the highest engagement while link posts received medium engagement. Clustering the data identified that photo and link posts were most favorable for high and medium user engagement respectively.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Across the Great Divide: Professional use of social media by Canadian and U....Pat Rich
This document compares statistics on social media use by physicians in Canada and the United States and explores potential reasons for the differences. A 2014 survey of over 10,000 Canadian physicians found low rates of use of social media platforms like LinkedIn, Facebook, YouTube, blogs and Twitter for professional purposes, ranging from 3.6% to 8.5%. In contrast, a U.S. source claims that two-thirds of American doctors use social media professionally. The document hypothesizes that the great divide in usage could be due to actual behavioral differences between physicians in the two countries or differences in the survey methodologies employed.
Why should healthcare professionals care about social media?Innovation Agency
Social media is important for health professionals to engage with because it can:
1) Improve health outcomes, increase value for money spent on health, and boost economic growth by spreading innovation more widely.
2) Many people now get news and information from social media on their phones, rather than traditional media.
3) The majority of people in the UK have social media accounts and many would prefer to engage with healthcare organizations through social media over visiting in person.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Use of digital to engage patients and providersPat Rich
The document summarizes a presentation on using digital technologies and social media in healthcare. It discusses trends in US hospitals adopting technologies like connected health and patient portals. It also reviews literature on best practices for social media use in hospitals and interviews hospital communications experts. Key challenges discussed are leveraging social media to its full potential for patient engagement and clinical uses while ensuring privacy and developing appropriate strategies and resources.
The document discusses how pharmaceutical companies can leverage social media to enhance pharmacovigilance and patient safety. It proposes a 4-step social media model: 1) establish keywords related to side effects, 2) listen to patient conversations on social media, 3) generate reporting and analytics on collected data, 4) respond to patient concerns. Adopting this approach allows companies to identify risks early, minimize reputation risks, and manage adverse events, helping boost patient safety.
#ChatAfib: Pharma industry's first-ever open tweet chatLen Starnes
Analysis of the pharma industry's first.ever tweet chat: Boehringer Ingelheim's #ChatAfib, staged during the 2013 European Society of Cardiolgy Congress. The first of two presentations exploring the impact of social media and digital technologies on professional medical conferences
I. Social media is increasingly being used in healthcare, but some professionals share too much private patient information on their personal profiles without considering legal consequences, violating HIPAA.
II. Failing to comply with HIPAA on social media can result in civil and criminal penalties for both employers and employees. Penalties range from $100-$50,000 in fines per violation up to $1.5 million, and jail time up to 10 years is possible for violations committed knowingly or with malicious intent.
III. Training on appropriate social media use and guidelines can help healthcare organizations and professionals use social media effectively to build relationships while avoiding legal issues by not sharing protected patient information.
This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
Fathom, a healthcare marketing agency, and Astute Solutions, a CRM and SRM software for marketing, explain how digital communications in healthcare is changing.
This document discusses trends in digital health and patient engagement from 2010. It highlights opportunities for mobile health apps, social media usage by patients and providers, and the need for pharmaceutical companies to understand engaged "e-patients". It also profiles "e-Patient Dave" and his story of using online resources to actively manage his stage IV cancer and collaborate with his care team. He advocates that empowered, engaged patients can help improve healthcare outcomes and systems.
Engaging patients through social media imshealth 2014Georgi Daskalov
The document discusses the rise of social media in healthcare and its impact. It notes that while social media usage is growing, it still lags among older patient populations. Regulators have been slow to provide guidance on social media. Pharmaceutical companies have also been slow to embrace social media, but smaller companies and those in consumer healthcare are leading the way. Further investigation is needed to fully understand the impact of social media on healthcare decisions and outcomes.
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionLen Starnes
Presentation given at the 5th Saudi eHealth Conference, Riyadh, 18 – 20 November 2014. The agenda includes: an update on the status of the continuing global expansion of HCPs’ social networks; a look at networks in the Gulf Cooperation Council (GCC) region; an overview of differentiating network characteristics; physicians’ usage patterns; impacts on national healthcare systems; and a case for the creation of a dedicated Saudi Arabian network to support the objectives of the country’s new healthcare reform.
Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message.
Visit us at www.GreyMatterMarketing.com
The rise of digital technologies has transformed healthcare by empowering patients through greater access to information via social media and mobile devices. While social media usage among older patients and those with chronic conditions still lags, it is growing rapidly. Social media plays a critical role throughout a patient's healthcare journey by expanding their ability to discuss health issues with others. However, more investigation is needed to fully understand the impact of social media on healthcare decisions and outcomes.
Health Care and Social Media for Business Development InstituteBradley Jobling
This document outlines a presentation from Columbia University Department of Surgery on using social media for healthcare. It discusses how patient referrals now come from other patients online rather than just doctors. It provides examples of social media pages used by the department and evaluates if social media is effective for the organization. Metrics for success are presented and new initiatives are proposed, like online expert question/answering and support communities. The importance of strategy, content creation and monitoring social platforms is also emphasized.
This document outlines a presentation about nonprofit content marketing. It includes an agenda with introductions, main content, and wrap up sections. The presentation covers what content marketing is, why it's important for nonprofits, and the need for a written content strategy. It also discusses how most nonprofits do content marketing but few have a strategy and how effectiveness increases with a strategy. The presentation highlights essential elements of a content strategy and some marketing technology tactics including websites, mobile optimization, landing pages, and email marketing best practices. It emphasizes creating relevant content and engaging supporters over time through a welcome series and targeted communications.
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
A pragmatic assessment of the impact of social networking on pharma marketing & sales. Includes analyses of HCPs' social networks, consumer/patient social networks and the convergence of PR with SEO and SEM. Presented at conferences in Zurich, Shanghai and Boston during 2008. This version presented at EyeforPharma's
E-Communications and Online Marketing Summit, Boston, 2008.
This document analyzes user engagement and post performance on the Facebook walls of 153 public health organizations from 2006 to 2015 using machine learning techniques. The analysis shows an increasing trend in user engagement with health posts over time. Photo posts received the highest engagement while link posts received medium engagement. Clustering the data identified that photo and link posts were most favorable for high and medium user engagement respectively.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Across the Great Divide: Professional use of social media by Canadian and U....Pat Rich
This document compares statistics on social media use by physicians in Canada and the United States and explores potential reasons for the differences. A 2014 survey of over 10,000 Canadian physicians found low rates of use of social media platforms like LinkedIn, Facebook, YouTube, blogs and Twitter for professional purposes, ranging from 3.6% to 8.5%. In contrast, a U.S. source claims that two-thirds of American doctors use social media professionally. The document hypothesizes that the great divide in usage could be due to actual behavioral differences between physicians in the two countries or differences in the survey methodologies employed.
Why should healthcare professionals care about social media?Innovation Agency
Social media is important for health professionals to engage with because it can:
1) Improve health outcomes, increase value for money spent on health, and boost economic growth by spreading innovation more widely.
2) Many people now get news and information from social media on their phones, rather than traditional media.
3) The majority of people in the UK have social media accounts and many would prefer to engage with healthcare organizations through social media over visiting in person.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Use of digital to engage patients and providersPat Rich
The document summarizes a presentation on using digital technologies and social media in healthcare. It discusses trends in US hospitals adopting technologies like connected health and patient portals. It also reviews literature on best practices for social media use in hospitals and interviews hospital communications experts. Key challenges discussed are leveraging social media to its full potential for patient engagement and clinical uses while ensuring privacy and developing appropriate strategies and resources.
The document discusses how pharmaceutical companies can leverage social media to enhance pharmacovigilance and patient safety. It proposes a 4-step social media model: 1) establish keywords related to side effects, 2) listen to patient conversations on social media, 3) generate reporting and analytics on collected data, 4) respond to patient concerns. Adopting this approach allows companies to identify risks early, minimize reputation risks, and manage adverse events, helping boost patient safety.
#ChatAfib: Pharma industry's first-ever open tweet chatLen Starnes
Analysis of the pharma industry's first.ever tweet chat: Boehringer Ingelheim's #ChatAfib, staged during the 2013 European Society of Cardiolgy Congress. The first of two presentations exploring the impact of social media and digital technologies on professional medical conferences
I. Social media is increasingly being used in healthcare, but some professionals share too much private patient information on their personal profiles without considering legal consequences, violating HIPAA.
II. Failing to comply with HIPAA on social media can result in civil and criminal penalties for both employers and employees. Penalties range from $100-$50,000 in fines per violation up to $1.5 million, and jail time up to 10 years is possible for violations committed knowingly or with malicious intent.
III. Training on appropriate social media use and guidelines can help healthcare organizations and professionals use social media effectively to build relationships while avoiding legal issues by not sharing protected patient information.
This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
Fathom, a healthcare marketing agency, and Astute Solutions, a CRM and SRM software for marketing, explain how digital communications in healthcare is changing.
This document discusses trends in digital health and patient engagement from 2010. It highlights opportunities for mobile health apps, social media usage by patients and providers, and the need for pharmaceutical companies to understand engaged "e-patients". It also profiles "e-Patient Dave" and his story of using online resources to actively manage his stage IV cancer and collaborate with his care team. He advocates that empowered, engaged patients can help improve healthcare outcomes and systems.
Engaging patients through social media imshealth 2014Georgi Daskalov
The document discusses the rise of social media in healthcare and its impact. It notes that while social media usage is growing, it still lags among older patient populations. Regulators have been slow to provide guidance on social media. Pharmaceutical companies have also been slow to embrace social media, but smaller companies and those in consumer healthcare are leading the way. Further investigation is needed to fully understand the impact of social media on healthcare decisions and outcomes.
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionLen Starnes
Presentation given at the 5th Saudi eHealth Conference, Riyadh, 18 – 20 November 2014. The agenda includes: an update on the status of the continuing global expansion of HCPs’ social networks; a look at networks in the Gulf Cooperation Council (GCC) region; an overview of differentiating network characteristics; physicians’ usage patterns; impacts on national healthcare systems; and a case for the creation of a dedicated Saudi Arabian network to support the objectives of the country’s new healthcare reform.
Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message.
Visit us at www.GreyMatterMarketing.com
The rise of digital technologies has transformed healthcare by empowering patients through greater access to information via social media and mobile devices. While social media usage among older patients and those with chronic conditions still lags, it is growing rapidly. Social media plays a critical role throughout a patient's healthcare journey by expanding their ability to discuss health issues with others. However, more investigation is needed to fully understand the impact of social media on healthcare decisions and outcomes.
Health Care and Social Media for Business Development InstituteBradley Jobling
This document outlines a presentation from Columbia University Department of Surgery on using social media for healthcare. It discusses how patient referrals now come from other patients online rather than just doctors. It provides examples of social media pages used by the department and evaluates if social media is effective for the organization. Metrics for success are presented and new initiatives are proposed, like online expert question/answering and support communities. The importance of strategy, content creation and monitoring social platforms is also emphasized.
This document outlines a presentation about nonprofit content marketing. It includes an agenda with introductions, main content, and wrap up sections. The presentation covers what content marketing is, why it's important for nonprofits, and the need for a written content strategy. It also discusses how most nonprofits do content marketing but few have a strategy and how effectiveness increases with a strategy. The presentation highlights essential elements of a content strategy and some marketing technology tactics including websites, mobile optimization, landing pages, and email marketing best practices. It emphasizes creating relevant content and engaging supporters over time through a welcome series and targeted communications.
The social media strategy document outlines HelpMeSee's objectives for social media which include spreading awareness of its brand and mission, communicating programs, acknowledging participants, educating about cataract blindness, and telling impactful stories. Key performance indicators include online conversions, donors, email subscribers, and campaigns. The strategy details the current social media sites used, platforms and expected post types and frequencies, content types and development process, audiences and suggested content creators. Policies cover standards, checklists, platform details, planning grids, roles and processes to coordinate social media efforts.
The document outlines an agenda for a marketing workshop for non-profit organizations. The workshop will cover the basics of developing an integrated marketing plan, including defining communication strategies, target markets, goals, and metrics. It will also discuss developing strategies for attracting clients, volunteers, sponsors, and contributions as well as reviewing various media options and how to develop, execute, and evaluate a marketing plan.
Digital & Social Media Marketing Strategy & Processes document outlines HelpMeSee's key performance indicators for digital and social media including number of email addresses collected, donations made online, and applications received. It describes HelpMeSee's digital properties including its main website and microsites, social media accounts, email marketing, and landing pages. The document provides guidance on building targeted landing pages and campaigns for different audiences and languages across various social media platforms and Google AdWords. It also includes templates for social media posts, blog posts, and digital marketing campaigns. Metrics for measuring campaign performance through clicks, conversion rates, and other analytics are defined.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Marketing and how atl and btl activity relate to marketing mc presentationSyed Salman
This document discusses Above the Line (ATL) and Below the Line (BTL) marketing activities and how they relate to marketing. ATL activities include television, radio, print media and billboards which allow mass communication. BTL involves more targeted and personal approaches like direct mail, events, promotions, and product demos to directly reach consumers. Both ATL and BTL techniques are used to effectively target customers depending on the product.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
Social media can be a powerful tool for public health organizations if implemented strategically. The document discusses trends in online health information seeking and outlines common reasons why social media plans fail in healthcare, including lack of clear objectives, inadequate engagement, and weak measurement of outcomes. It emphasizes starting with a strategic plan that identifies objectives and ways to measure success, and engaging stakeholders to build a system that achieves the desired results.
The speaker discusses Cleveland Clinic's adoption and use of social media. Cleveland Clinic initially saw little value in social media but now uses platforms like Facebook, Twitter, YouTube and LinkedIn to engage patients, share health information and recruit staff. Their social media strategy aims to increase their brand awareness, bring in new patients and provide education. They have governance processes to discuss new social media initiatives and manage associated risks around privacy, security and intellectual property.
The document discusses the opportunities and challenges of social media marketing in the pharmaceutical industry. It notes that while social networking can help interact with healthcare professionals, consumers, and for knowledge sharing, pharmaceutical companies tend to have more risk-averse cultures that value control over information. Effective social media engagement may require companies to adopt more open and collaborative approaches.
This document summarizes a panel discussion on how social media can be used in healthcare. It discusses how most healthcare institutions now use social media, with oversight typically from IT and marketing departments. The panel explores opportunities for using social media to empower patients, identify insights, and encourage dialogue. However, policies must balance engagement with compliance and managing privacy and legal risks. When used responsibly, social media may help disseminate health information and reminders to patients, and connect providers to new patients and resources.
HCS490 v11External Influences on Consumer Choice WorksheetHCSJeanmarieColbert3
This document discusses the use of social media by health care professionals. It begins by defining social media and noting its prevalence of use. It then discusses how health care professionals can use social media for professional networking, education, and patient care. However, it also notes potential risks like privacy breaches and unverified information. The document provides examples of popular social media sites for health care professionals, including those for networking, blogging, microblogging and wikis. It concludes by discussing guidelines to prevent risks when using social media.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
This slides wer presented at the Medicine 2.0 conference at Stanford University on 09.17.11 and include data that was collected as part of a research collaboration b/w Bob Miller (Hopkins), Bryan Vartabedian (Baylor), Molly Wasko (UAB), and the team at CE Outcomes. This research was funded in part by the Medical Education Group at Pfizer, Inc.
This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.
This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.
This document provides a summary of a teleconference on the need for technology innovations for reaching target patients. It discusses:
- How pharmaceutical marketing is shifting from HCP-centric to patient-centric approaches. Technology provides new opportunities but also regulatory challenges.
- Case studies of initiatives by various pharmaceutical companies to engage patients directly through online communities, mobile technologies, and public awareness campaigns. These aim to educate patients while building trust.
- Recommendations for pharmaceutical marketing include taking participatory, collaborative, and category-building approaches while navigating regulatory guidelines and innovating with new technologies. Direct consumer outreach can help build disease awareness.
Social media is becoming increasingly important in the medical field. While some doctors are slow to adopt social media, medical schools are now teaching students how to properly use social media in their practices. Social media allows doctors to connect with existing patients and attract new ones. It provides a way for doctors to share medical updates and advice and build relationships with patients. Although some doctors worry about privacy and professionalism, social media can enhance a practice if used appropriately. The majority of adults now use social media, so it remains an effective way for doctors to communicate with patients of all ages.
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
Social media allows for a shift from one-way communication to a conversational model, where people can publish information as well as read it. People engage with social media to stay connected with friends, make new connections, and for self-expression. Social media is changing how people work, play, learn, share information and discover new things. It allows for new ways of collaborating, influencing others, and gathering information. Hospitals should utilize social media to better understand customers, target marketing, build relationships, and drive traffic to their websites to improve search rankings and build loyalty. An effective social media strategy for a hospital includes observing social media use, preparing guidelines, participating through platforms like Facebook and Twitter, integrating social media across departments, and
Canadian physicians and social media: A prognosisPat Rich
This document discusses Canadian physicians' use of social media based on available research. It finds limited data but indicates use is increasing personally and professionally. Physicians are cautious due to privacy, liability and time concerns. Benefits of social media include communicating with patients and peers, research, and public health monitoring. Medical associations are more actively using social media than individual doctors. Overall, the prognosis is that Canadian physicians' social media use will continue growing as benefits become clearer.
Healthcare social networking presents opportunities and challenges for pharmaceutical companies. It allows interacting with healthcare professionals and patients, but pharmaceutical values differ from open sharing on social networks. While monitoring discussions and providing targeted information, companies must find appropriate levels of participation. Internal knowledge sharing through wikis and collaboration tools may streamline projects if adoption is incentivized. Search marketing is also increasingly important as content is shared across multiple online formats.
Stroma Cells May Inhibit the Growth of Pancreatic Cancer TumorsBradley Jobling
A study by Drs. Oberstein and Olive found that certain stromal cells in pancreatic tumors may inhibit, rather than support, cancer growth in the earlier stages of pancreatic ductal adenocarcinoma. When mice with pancreatic cancer and reduced stromal cells were treated with long-term chemotherapy, their survival decreased similar to results seen in human clinical trials. Further research indicates some stromal cell types can restrain pancreatic tumor development, disproving the common belief that stromal cells mainly promote cancer.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
Third Annual Peter D. Stevens Course on Innovations in Digestive CareBradley Jobling
The Third Annual Peter D. Stevens Course on Innovations in Digestive Care is a two-day course held in New York City on April 10-11, 2014 that covers the latest technologies and minimally invasive procedures in digestive care. The course is divided into sessions on the esophagus, pancreas, GI lumen, colon and rectum, and hepatobiliary system, and includes didactic sessions, hands-on labs, and live surgery demonstrations. The course aims to keep clinicians knowledgeable about new innovations and is held in honor of the late Dr. Peter D. Stevens, a leader in the field of digestive care at Columbia University.
New Treatment Options for Hepatitis C in 2014Bradley Jobling
- New drugs have been developed that can cure Hepatitis C in the majority of patients, providing a significant improvement over previous treatments.
- Between 4-5 million Americans are infected with Hepatitis C, which can cause liver failure and cancer if left untreated. Many were infected decades ago through blood transfusions or intravenous drug use.
- Sofosbuvir was approved in 2013 and can cure Hepatitis C in 12 weeks when combined with ribavirin or interferon, offering cure rates over 90% and eliminating the need for interferon in some cases.
Dr. Adam Kushner Operates in Syria with Medecins Sans FrontieresBradley Jobling
Dr. Adam Kushner, a surgeon from Columbia University, worked with Doctors Without Borders (MSF) in Syria for 8 days, operating on patients injured in the ongoing conflict. He treated many cases of gunshot and shrapnel wounds, as well as other injuries. Conditions at the MSF field hospital were makeshift but adequate, with inflatable operating tents providing sterile environments. MSF has been active in opposition-controlled areas of Syria since 2012, and currently has over 450 personnel operating several field hospitals and mobile clinics to help those affected by the violence.
Social Media: Tips and tools for using social media to support your missionBradley Jobling
This document provides an overview of using social media to support organizational missions. It discusses making the case for social media, new developments on platforms like Facebook, Twitter, LinkedIn and Google+, creating a SMART social media campaign, integrating social media with other marketing efforts, developing a social media marketing plan, and measuring success. Key lessons include calculating estimated ROI, maximizing new platform features, setting specific and measurable goals, coordinating social media with PR, and establishing metrics to evaluate performance.
This document discusses strategies for corporate blogging and engagement with virtual communities. It begins by introducing the importance of blogging as a marketing tool. It then outlines five key steps for developing an effective blogging strategy: 1) listening and research to understand target audiences and communities, 2) defining clear goals and purposes, 3) establishing editorial processes, 4) engaging with relevant communities through outreach, and 5) ongoing analysis and refinement. Effective blogging requires identifying niche audiences, becoming part of relevant discussions, and utilizing blogging to achieve integrated marketing and business goals.
Use of Social Media in your Vascular PracticeBradley Jobling
The document discusses the use of social media in vascular practices. It outlines the Columbia University Medical Center's social media program which began in 2009 and has expanded to include platforms like blogs, YouTube, Google+, and podcasts. The purpose of using social media in healthcare is described as raising brand awareness, increasing patient engagement, improving referrals, and addressing health information seeking among consumers. Strategies are provided for developing an effective social media presence including researching platforms, defining goals, creating content, and analyzing results.
Center for Non-Profit Success Blogging to Build a Virtual CommunityBradley Jobling
The document outlines an agenda for a workshop on using blogs to build virtual communities. The agenda includes introductions, discussing why organizations should blog, developing blogging strategies and content ideas in groups, and how to foster engagement. It also covers best practices like maintaining an editorial calendar and idea list, using various social media platforms to share content, and pitfalls to avoid like inconsistency in posting. The goal is to provide attendees guidance and strategies for effectively utilizing blogging.
The document discusses setting up a social media dashboard and action plan for a surgical society. It provides definitions for key terms like mission, objectives, and metrics. It then gives examples of specific metrics and analytics to track on platforms like Facebook, Twitter, websites, and email. Charts show sample traffic and engagement data over time. The action plan outlines steps to perform an analysis, define goals and measurements, optimize online properties, and continuously measure performance.
The document discusses using LinkedIn for job searching. It provides tips for creating a complete LinkedIn profile, including filling out sections like name, headline, summary, experience, skills and education. It also recommends connecting with others, joining groups, and regularly updating your status to expand your professional network on LinkedIn.
This document outlines Bradley Jobling's social media presence and strategy for Columbia University Department of Surgery. It details the various social media platforms established since 2009, including Facebook, Twitter, YouTube, and department blogs. It also describes the content and analytics reporting used to engage patients and clinicians through division information, physician profiles, clinical trials, education resources, news and referrals across distributed sites and mobile apps. The goal is to connect with patients and share professional knowledge through rich multimedia and social media marketing.
Social Media and Web Site Strategy for Health CareBradley Jobling
This document outlines a social media and web site strategy for a healthcare organization. It recommends establishing workflows for frequent and routine web content updates. Suggested content includes physician profiles, division news, research updates, and patient stories. The strategy also involves syndicating content across the web site, apps, email newsletters and social media sites like Facebook and Twitter. Analytics would track metrics like patient referrals and social media engagement to measure the strategy's effectiveness. Proper social media and relationship management processes are advised to build online communities and bring visitors back to the main site.
This document outlines a strategic plan for using social media to address HIV and STIs. It discusses how organizations like the WHO have used social media for health issues and how patients and clinicians are adopting social platforms. It emphasizes that social media strategies require clear messaging, content generation, employee policies, and response plans. The document proposes a six-step process: determine the program, listen, prepare, engage, assimilate and enjoin, and measure successes. It stresses the importance of content strategy and management.
The document discusses social media applications in health care. It defines social media as information created by people using accessible and scalable publishing technologies. It outlines common types of social media including communication, collaboration, multimedia, and entertainment platforms. It provides examples of popular social media sites and describes qualities of social media like being customer-centric and dialog-oriented. The document also discusses how health organizations can create social media plans and potential projects for engaging audiences online.
This is a breakdown of the film download presentation I created last year. It discusses the industry as well as the effect of search and recommendation systems on online media.
1. Creating a Crystal Clear, Well Structured Engagement Strategy What Works and What Doesn’t Strategic Social Media for Health Care July 27, 2010 Bradley W. Jobling Columbia University Department of Surgery Beyond Ad Hoc
2. Bradley W. Jobling 15 years online marketing and Internet Strategy MBA from Columbia Business School 5 years online marketing and web strategy at Columbia University Medical Center 1 year social media for Department of Surgery under Dr. Mehmet Oz 2 Strategic Social Media for Health Care 7/27/2010
3. Is social media working for health care? The WHO used Twitter to communicate, research, and monitor the H1N1 pandemic. Clinicians are joining Sermo and Ozmosis. Patients are using Diabetic Connect, Daily Strength, and PatientsLikeMe. American Well has developed an online care system. Organized Wisdom is using Twitter to become a health information search engine. More money was raised for Haiti in days than during the Indian Ocean tsunami in weeks. According to HSC provider reputation was more important than a doctor’s recommendations. 3 Strategic Social Media for Health Care 7/27/2010
4. How prevalent is social media in US hospitals? 4 7/27/2010 Strategic Social Media for Health Care
5. How prevalent is social media in US hospitals? 5 7/27/2010 Strategic Social Media for Health Care
6. Does social media work for CUMC? 6 Strategic Social Media for Health Care 7/27/2010
7. Why is strategy important? What is the message of your social media project? How is social media justified to management? Is there an ROE? Who is going to generate the content & monitor pages? What are the employee policies regarding social media? What happens when an issue, crisis or legal conundrum occurs? 7 Strategic Social Media for Health Care 7/27/2010
9. 1. Determine 1st Program Inventory marketing & communication programs. Inventory assets & touch points used in marketing and communication programs. Determine an area where a program can be initiated. Define objectives, goals, policies, procedures and budget. 9 Strategic Social Media for Health Care 7/27/2010
10. 2. Listen Google Alerts Blog Pulse Buzz Metrics Surveys Social Mention Radian 6 Cymfony Jive Viral Heat Tattler How to Build Your Own Social Media Monitoring Service (@webmetricsguru) Photo Courtesy Banion1964 http://www.flickr.com/photos/banlon1964/46324162/ 10 Strategic Social Media for Health Care 7/27/2010
11. Guidelines & Practices Goals & Metrics Research best practices Develop procedures Write up social media policy & guidelines Determine content strategy Look at current web analytic measures. Determine what metrics are available from SM tools. Set measurable goals to be achieved from SM program. Setup new metrics gathering programs as required and incorporate into overall analytics. Start a system to track referrals from the get-go. 3. Prepare 11 Strategic Social Media for Health Care 7/27/2010
12. 4. Engage Wordpress (Blogs) HootSuite Sendible Radian6 TweetDeck Ping.fm KickApps LiveWorld APIs Graphic Courtesy Social Media University Global social-media-university-global.org 12 Strategic Social Media for Health Care 7/27/2010
13. 4. Engage Start with basic platforms and grow. Prime fans and followers from current subscribers, Place links on all collateral, Create an editorial calendar. Search for outside content to post. Develop internal communication channels. Monitor responses for follow-up. Educate and collaborate with other departments and constituents. 13 Strategic Social Media for Health Care 7/27/2010
14. 5. Convert Photo Courtesy Search Engine People http://www.flickr.com/photos/sepblog/3649959327/ 14 Strategic Social Media for Health Care 7/27/2010
15. Web Site Goals comments recommendations retweets forwards links likes mentions interactions leads page views subscribers time on site bounce rate 6. Measure Successes Engagement 15 Strategic Social Media for Health Care 7/27/2010
23. Legal Department has to adjust to new situation.Why is HIPAA important to strategy? 17 Strategic Social Media for Health Care 7/27/2010
24. What’s Hot? 18 Blogs Facebook Twitter You Tube Yahoo! Groups, Google Health, Web MD Health Exchange Care Pages PatientsLikeMe.com Twice as many people search rather than ask friends. PatientsLikeMe – 37,000 members growing 10% per month 60% to 70% Internet users search for health information. 75% of Forrester Creators share health information 66% doctors think online communication will increase in next 18 months. 7/27/2010 Strategic Social Media for Health Care
25. What’s Not? …..But warming up 19 Physician Social Networks: Ozmosis Sermo Medscape Physician Connect Physician Rating Sites: Angie’s List Yelp RateMDs Healthgrades UCompareHealth (About) CME LinkedIn CME Group Sermo, Ozmosis and Mescape Physician Connect are the 3 largest physician social networks. Sermo and Physicians Connect has over 100,000 members. Sermo conducts online physician focus groups ranging from $10,000 to $16,000. Angie’s List has 150 health care categories with 10,000 monthly reviews. 50% of CME providers use social media 7/27/2010 Strategic Social Media for Health Care
26. Points to Ponder 90% of hospitals want to acquire new patients with social media. This will take time. Monitor and listen to feedback, if nothing else. Incorporate social media into training, internal communication and hiring. If something bad happens, start at “ground zero”. 20 Strategic Social Media for Health Care 7/27/2010
27. Bradley W. JoblingSocial Media ManagerColumbia University Department of Surgerywww.columbiasurgery.orgbjobling95@gsb.columbia.edu@bradjoblingwww.linkedin.com/in/bradleyjobling 21
Editor's Notes
Web site: www.columbiasurgery.orgFacebook Page: www.facebook.com/columbiasurgeryTwitter Account: www.twitter.com/columbiasurgeryBlog: www.columbiasurgery.netColumbia OEA is a group within the Department of Surgery working with NYP Marketing and CUMC Communications. We do public awareness events, CMEs and educational dinners for with our physicians.
Public health officials communicate with public about food borne illnessesUN and World Summit of the Information Society has vowed to connect small villages, health centers and hospitals to Internet Communication Technologies by 2015. Social media helps health officials communicate with others around the world easily from their desktop. They can follow health conferences, developing stories, and build new contacts. The CDC has developed a Crisis and Emergency Response Contact Policy. As of August 2009, Sermo has 90,000 members. 99.9% of the activity is peer-to-peer sharing of information.American Well has developed the system that Hello Health is using. Hawaii Blue Cross/Blue Shield will be using this on clients and uninsured. Billing will be handled by the system.Microsoft Health Search, Praxeon, Kosmix/Right Health, Healia, Healthline Networks, and Organized Wisdom are all sites trying to become health search enginesCenter for Studying Health System Change (HSC) December 2008 report: - provider reputation ranked 25 percentage points higher than a doctor’s recommendation (65.7 percent vs 40.4 percent) - provider reputation nearly 40 percentage points higher than cost (28.5 percent); - only convenience and inclusion in a patient’s health plan network ranked slightly higher and provider reputation (67.2 percent, 66.6 percent)- January 2008 report from iCrossing found that during the last 12 months, more adults used the Internet to seek health and wellness information than asked their physicians
Hospitals are those listed on Ed Bennett’s BlogSmaller hospitals obviously have fewer resources for media.Assume there are 6,000 US hospitals.50% of them have less than 100 beds, so that leaves 3,000 viable hospitals50% of hospitals block social media leaving 1,500In addition to Ed Bennett list of 395, there are 82 health care systems doing centralized social media with a conservative average of 5 hospitals per system. That equals another 410 hospitals.We are now at 805 hospitals out of 1,500 doing some sort of social media.
ADDITIONAL NOTES:Doctors are beginning to see CME notices on Twitter
David Henderson was a patient having relatively minor knee surgery at Suburban Hospital in Bethesda, MD. Everything went well until an orderly dropped Henderson’s foot as he was being seated wheelchair for discharge, even though he said three times his knee could not be bent. As a result, Henderson was readmitted and underwent emergency surgery for a large hematoma. David Hendersonan Emmy award-winning former CBS News correspondent, wrote about the experience on his blog and 2,700 Twitter followers.The issues that are coming up now with SM are the same as when email was first introduced to us. A crisis or change calls for even more frequent communication than is required during stable times.
Create a touchpoint mapWhat are some objectives and goals?increasing web traffic moving customers through the customer lifecycle relationship (awareness to advocate) number of subscribers sharing of information engagement quality social media network affect
Survey’s can be conducted online, offline on Facebook, Twitter.What are some additional listening tools?- Blog Pulse is a search of blogs and social media sites Jive like many tools are creating listening collaboration platforms Social Mention is a search engine for social media sites Viral Heat is a value priced tool for listening Tattler is an applicationWhat are the URLS for these sites?
Start off small by focusing on Twitter, YouTube and Facebook. These three are the most popular social media sites for hospitals and health systems and were rated as the most effective in terms of driving traffic to the Web site and attracting new patients.For those organizations that have no social media presence, you should be monitoring for positive or negative feedback about your organization. Nearly 90 percent of the hospitals/health systems in a Marketing Health Services Spring 2010 survey are monitoring Twitter, Facebook and YouTubeAnecdotes abound of Facebook pages created solely to bash a particular hospital or of patients criticizing physicians on Twitter.We have a Facebook page about one of our doctors and his approach to natural orifice surgery.Where would you establish a basline?
KickApps is a corporate social media platformLiveWorld can create private social media platforms as well as integrate with FacebookSelect Minds is for internal social media sitesEvery Web site is going to have a social aspect.
Set up a tracking system from the get-go. Documen the number of referrals you receive on your Web site from social media. Several survey respondents from a Marketing Health Services Spring 2010 surgey commented that their visitors who arrived via social media sites stayed on the site longer and looked at more pages than the average visitorLook also at what pages they visit, how many physician searches they make, job applications they fill out, anything to document the business value you are creating by bringing these visitors to your Web site.
Recent research by New York-based Hall and Partners Healthcare found that online health consumers are hyper-engaged and leverage almost twice as many information sources to learn about disease states and prescriptions than the average consumer Additionally, 75% of consumers that participate in UGC often share online health information with others.These people also spend more time seeking information about symptoms, diagnosis and prescriptions on search engines (68%) and health sites (51%) than from talking with family and trends (18%). A&D Medical a wireless blood pressure monitor, a wireless scale and a wireless activity monitor (a type of advanced pedometer).PatientsLikeMe was created as an attempt to find a cure for amyotrophic lateral sclerosis (ALS), aka Lou Gehrig’s disease. The idea was that if patients with ALS could share their medical data, including treatments, symptoms, and disease histories, better treatment plans and options could be identified—a sort of The Wisdom of Crowds for disease. Since its launch in 2004, PLM has grown from a single network around ALS to a web of more than 350 communities covering 16 diseases. PatientsLikeMe currently has 37,000 members and is growing by 10% a month. A recent study of the engaged e-patient population by the Pew Internet and American Life Project (Fox, 2008) estimates that between 75 and 80 percent of Internet users seek health care information. Similarly, Harris Interactive News (2008) reported that 81 percent of all Internet users, and 66 percent of all adults (or approximately 150 million consumers), used the Internet to seek out health information.Digitas Health study suggests EUROPEANS-physicians and consumers alike —are much more receptive to the use of social media for health information than their American counterparts.In May 2010 Two-thirds of doctors surveyed expect their online communication on health-related matters to increase over the next 18 months.WEBMD IS launching a social networking platform, dubbed WebMD Health Exchange, aimed at giving users more control and connecting them with experts to talk about health issues in real time.WebMD Exchange will feature expert-led communities but will also empower members to create their own communities, which can be public or limited to friends and family
According to a 2009 Medimix International survey, 34 percent of online physicians in developed markets report that they use a social networking site According to "Taking the Pulse v8.0," a study conducted by Manhattan Research to explore physicians and emerging information technologies, Sermo and Medscape Physician Connect are the two largest physician only communities currently available. Sermo allows physicians to aggregate observations from their daily practice and then challenge or corroborate each other's opinions, accelerating the emergence of trends and insights on medications, devices and treatments. SERMO IS offering which claims 111.000 MDs. is launching Sermo Panels, a service aimed at ad agencies, PR shops and market research firms as well as its pharma industry clients.Participating physicians commit to putting a set amount of time into the discussion —usually 90 minutes over three to five days and get anhonoraria, typically $1.50 to $300 per panel. Sermo doesn't take a cut of that, instead charging a lump sum typically around $16,000 per full panel, or $10,000 for the no-frills "express" version. Medscape is a part of the WebMD Health Professional Network that includes theHeart.org and eMedicine.com. Additionally, MDsConnect.net has partnered with Vivacare to provide physicians with the tools they need to share practical health information. Vivacare allows physicians to build their own Web-based Patient Education Library, as well as customize their patient handouts, newsletters and more.The MD Marketplace module within MDsConnect.net allows physicians to buy, sell or list just about anything from medical equipment and timeshares to job posting and help wanted listings.Significant social media for hospitals include Yelp. Citisearch, Angie's List and consumer complaint sites such as www.ripofreport.com, www.ratemds.com and www.complaintsboard.com.Angie's list members rate service providers in more than 200 geographic areas. The 150 health care categories’, ranging from dentistry to hospitals, attract 10,000 signed reviews a month,81 percent of medical education and communication companies’ staff who participated in a recent survey use social media in their personal lives, and 84 percent said they had either an intermediate or advanced understanding of it. But only ½ said their organizations were using social media around their CME programs.What are some of the other social media sites?
As the authors conclude, there is a role for medical schools, residency programs, and the ACGME in providing trainees with sound advice around the use of social networking sites. Organizations such as the AMA should facilitate a national conversation and the production of general guidelines for all physicians to draw upon when posting and sharing personal information on online social network sites.