Tania Bhattacharyya gives a presentation on demystifying LinkedIn and how nonprofits can use it to grow their impact. She discusses common myths about LinkedIn and provides facts showing its usefulness. Tania provides a checklist for a strong LinkedIn profile and strategies for finding aligned allies, developing thought leadership content, and overcoming barriers to using LinkedIn. Her goal is to help nonprofits understand how to effectively utilize LinkedIn for fundraising, networking, and furthering their mission.

1. Demystifying LinkedIn
Stand Out as you Stand Up for your Mission
Presented by:
Tania Bhattacharyya
tania@lumosmarketing.co

2. Agenda
Who am I?
LinkedIn myths & facts
Why use LinkedIn to grow your nonprofit's impact?
Checklist for a strong LinkedIn profile
Finding/attracting aligned allies and ambassadors
Develop thought leadership content that converts

3. Who am I?
Tania Bhattacharyya found the world of fundraising and marketing at her
alma mater, the University of California – Irvine, while pursuing her
Psychology degree. After graduating, Tania was raised for twelve years in the
nonprofit behavioral healthcare field as a fundraiser, marketer, and
eventually Executive Director.
During her fundraising career, Tania raised almost $8 million in the form of
foundation grants, capital support for building projects, and the creation of
an endowment to provide philanthropic solutions for women, children, and
families healing from substance use disorder. She believes a brave
conversation is the start to any new endeavor.
Tania’s is the founder of Lumos Marketing. Her superpower is lighting up
women’s voices, opening the doorways of opportunity and influence. She
consults with a hybrid approach, guiding personal branding strategy with
coaching to banish imposter syndrome and reduce overwhelm.
For more info, visit https://www.lumosmarketing.co

4. Where are you at right now?
Not using LinkedIn at all.
You have a company LinkedIn page for your nonprofit, but aren’t showing up with
your personal page and personal brand.
You're nervous about getting more visible on LinkedIn; self-limiting beliefs
Using LinkedIn but frustrated at lack of engagement or results.
You sense there's more leads out there, but you're not sure how to get started or
use it best.

5. Myths
You’re not enough of an expert to post on LinkedIn
It's BORING. Stuffy. Corporate.
It's only to find a job/stick up your resume
Facts
You are 100% qualified to share your wisdom and expertise
LinkedIn is getting humanized (just like the real corporate world)
It's a place for thought leadership and business relationships

7. WHY LinkedIn?
LinkedIn has over 750 million active users and 12% of US
users visit the site daily.
Less than 3% post content regularly.
LI Algorithm will get you in front of your contacts'
networks
Over 49% of Internet users who make over $75k per year
use LinkedIn.
LinkedIn has been rated as the #1 most TRUSTED social
media platform. (Business Insider)
Your profile shows up when people Google you! (See
next slide)

9. What's new?
LinkedIn LIVE
Newsletters (which are emailed directly to folx who
subscribe!)
Creator Mode + an overall Investment in Creators
Polls
Carousel Posts
Cover Story Video
LinkedIn Audio (like Clubhouse)

10. Profile Checklist
Headshot
Cover Photo
Headline (Hint: Don't put your "title")
The About (this is important!)
Feature your Best Work
Ask for recommendations - it's social proof

11. Finding your Target Audience (Search)
Start with the lowest hanging fruit
Current supporters (donors, board members, employees)
Past supporters (lapsed donors, past sponsors of events, etc)
Prospects and leads in your donor pipeline - especially corporate
donors
People you’ve met with (check your calendar)
‘Competitors’
Vendors and Suppliers
Family members and friends
Then find new friends using LinkedIn's powerful search tool
Your content will attract others, too! (https://bit.ly/LinkedInLumos)

12. Tag your
Supporters

13. Share texts
(with permission)

14. Share Personal Stories
(Your "Why")

15. What stops us?
Strategy
Schedule
Self Limiting Beliefs

16. Stay Connected!
Tania Bhattacharyya
tania@lumosmarketing.co
Find me on LinkedIn ❤️
https://www.linkedin.com/in/tania-bhattacharyya/
Download my freebie:
14 LinkedIn Prompts to Stand Out as you Stand Up for your Mission
https://bit.ly/LinkedInLumos
Check out the Campfire Circle podcast, anywhere pods are found.🔥