This document advertises courses offered by Product School to help individuals and companies build product management skills. It provides an overview of the types of courses available, including Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. Tonight's speaker is then introduced as Jasjit Singh who will be doing a talk on "Demystifying Hockey Stick Graphs" and sharing stories from products.

1. www.productschool.com
Demystifying Hockey Stick Graphs in
Products by OLX Sr PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land a
Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead software
engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users and
convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your users
and deliver an exceptional end-to-end
experience

8. C O U R S E S
For experienced Product Managers looking
to gain strategic skills needed for top
leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Jasjit Singh
T O N I G H T ’ S S P E A K E R

11. Demystifying Hockey Stick
Graphs
Stories in Products!
By
Jasjit Singh
OLX Group

12. Why do we need a
product manager?
Image from: https://www.kore1.com/know-your-role-and-stick-to-it/

13. Key Ingredients for an effective product
● Due Diligence before thinking about solutions!
● Effective Experiment Design
● Win - Win Stakeholder Management

14. The context!
Right Problems/ Right
solutions!
● Problem Opportunity
Assessment
● Discovery Backlog
● Experiment/Development
Image from: http://inmyownterms.com/finding-the-right-context-for-a-term/

15. The context! Problem Opportunity
Assessment
Story 1: Wynk music { Leaky bucket ,
Data, talking to users in public places,
using the product}
Story 2: OLX {Value offered, delivered
in monetisation}
Image from : https://www.inc.com/jeffrey-phillips/looking-for-a-big-business-opportunity-1-phrase-that-reveals-where-you-might-find-one.html

16. Discovery
Story 1: Wynk music { user journey
mapping, Solutions to remove pain
points}
Story 2: Mobikwik {Problem: Discovery
.. map view/camera view/ pokemon go!
Story 3: OLX {Value offered, delivered
in monetisation}
Image from: https://www.iconfinder.com/icons/4027290/bright_idea_discovery_lamp_solution_icon

17. So, What is the bottleneck in the lifecycle?

18. Experiment Design
Fail fast, cheap &
effectively
Story 1: Wynk music { reduction of time
between songs vs retention}
Story 2: Mobikwik {Coupon to track online
to offline journey}
Story 3: OLX {Proposition Page redesign}

19. How does one assess risk?

20. To recap, what questions to ask & when?

21. Managing Stakes
● Co-creation
● Empathy & managing
conflicting viewpoints
Image from: https://innovationmanagement.se/2015/04/15/innovation-stakeholder/

22. The context!
Results
● Wynk : 3x growth in
music streams
● Mobikwik: 10x growth
in offline
● OLX: ~ 40%
improvement in organic
revenue & growing!
Image from : https://www.indiatoday.in/education-today/notification/story/up-board-class-12-result-2019-up-board-result-divd-1491949-2019-04-

23. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and Corporate
Training