The Core Skills of a PM by Mobike fmr Head of Int. Product
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Main Takeaways: - A Product Manager is an API for people - A Product Manager sets the metrics - A Product Manager allocates resources
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The Core Skills of a PM by Mobike fmr Head of Int. Product
- 1. www.productschool.com The Core Skills of a PM by Mobike fmr Head of Int. Product
- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Corporate Training Level up your team’s Product Management skills
- 5. Richard Huang T O N I G H T ’ S S P E A K E R
- 6. The Core Skills of a PM By Richard Huang
- 7. The Mystery of the PM Role “The CEO of the Product” “The bridge between the business side and the engineering side of a company” “The PM decides what to build” “The PM does everything except write code” “Blocking and tackling” The role of a PM will vary significantly between firms. This is caused by differences in size, culture, and product type. Startups and smaller firms oblige PMs to be more flexible and take on larger scope. Deep tech companies oblige PMs to be more technically savvy. Consumer app companies oblige PMs to be nimble and experiment driven.
- 8. The 3 Core Skills Setting the metrics Resource Allocation An API for people
- 9. Metrics “You can only improve upon what you can measure” “The company does what the CEO measures” The product managers needs to be able to describe and quantify what success looks like for the product. This is crucial to aligning stakeholders, communicating the vision, and measuring progress toward that vision.
- 10. Innovation Accounting 1. Set a hypothesis for a way to create a stable business 2. Determine what types of metrics are necessary to prove your hypothesis 3. Design an MVP that can produce the metrics needed 4. Build the MVP 5. Measure the results 6. Learn whether or not your hypothesis was correct Build Measure Learn
- 11. Growth Accounting Week 1 2 3 4 Total Active Users 100 1000 10,000 100,000 New Users 100 920 9,496 95,900 Existing Users 0 80 500 4000 Resurrected Users 0 0 4 100 Churned Users 0 20 500 6,000 K-factor 0.1 0.2 0.3 0.4
- 12. Funnel Analysis App Downloads Registered Users Payment Info First Time Riders Weekly Active Rider App Downloads Registered Drivers Operational Car In the Right Area First Time Driver Wkly Actv Driver
- 13. APIs “a set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service.”
- 15. Context Everything that shapes one’s understanding of the world Thoughts The pictures in one’s head Words The words one happens to use Words The words one happens to use Thoughts The pictures in one’s head Context Everything that shapes one’s understanding of the world
- 16. Leadership
- 22. The 3 Core Skills Setting the metrics Resource Allocation An API for people
- 23. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Editor's Notes
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
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- Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!