How to Develop a Great Product by King Product Manager

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Main takeaways from this presentation -The role of a Product Manager in the prototyping / ideation phase -Opportunity generation -Hypothesis driven approach for product development

Technology

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How to Develop a Great Product by
King Product Manager

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Opportunity Solution Validation Implementation

Needs
Solutions
Opportunity:
A match between a need
and a solution
Opportunity

Needs
Solutions
Opportunity:
A match between a need
and a solution
Winning Opportunity:
New value creating match
between solution and a need
delivered to a customer
Opportunity

uber
Need: Transportation
Solution: Marketplace for
rides
Opportunity

uber
Need: Transportation
Solution: Marketplace for
rides
TfL ZipCar
ofo
Opportunity

Core: Switcher Puzzle
Meta: Map Progression
Opportunity

Systematic Creativity
Abstract
Opportunity

Systematic Creativity
Abstract
Understand
Opportunity

Systematic Creativity
Abstract
Understand
Translate
Opportunity

Solution
Who is the solution for?
Your Market

Solution
Who is the solution for?
Your Market
“Soon-to-be”
Non-customers

Solution
Who is the solution for?
Your Market
“Soon-to-be”
Non-customers
“Refusing”
Non-customers

Solution
Who is the solution for?
Your Market
“Soon-to-be”
Non-customers
“Refusing”
Non-customers
“Unexplored”
Non-customers

Solution
Who is the solution for?
Video Game
Market

Solution
Who is the solution for?
Video Game
Market
Marginal Gamers:
Play at friends’ but
don’t own a
console

Solution
Who is the solution for?
Video Game
Market
Marginal Gamers:
Play at friends’ but
don’t own a
console
Sudoku / Crossword:
Don’t play video
games

Solution
ERRC Matrix
looking at value propositions

Solution
ERRC Matrix
looking at value propositions
Eliminate

Solution
ERRC Matrix
looking at value propositions
Eliminate Raise

Solution
ERRC Matrix
looking at value propositions
Eliminate Raise
Reduce

Solution
ERRC Matrix
looking at value propositions
Eliminate Raise
Reduce Create

Solution
ERRC Matrix – Mobile Gaming
looking at value propositions
Eliminate

Solution
ERRC Matrix – Mobile Gaming
looking at value propositions
Eliminate Reduce

Solution
ERRC Matrix – Mobile Gaming
looking at value propositions
Eliminate Reduce Raise

Solution
ERRC Matrix – Mobile Gaming
looking at value propositions
Eliminate Reduce Raise Create

Solution
UVP mapping - Puzzle Players
looking at value propositions
Needs
Satisfied Needs

Validation
Hypothesis driven approach
We believe that <feature/product>

Validation
Hypothesis driven approach
We believe that <feature/product>
Will result in <outcome>

Validation
Hypothesis driven approach
We believe that <feature/product>
Will result in <outcome>
We know it’s a success when
<test result/metric change>

Validation
Hypothesis driven approach
Prioritise by certainty and importance
2
1
3

Validation
Testing - Minimum Viable Product

Opportunity Solution Validation
Learning

Learnings!
• AB tests
• Qualitative feedback
• User testing
• Etc

Learnings!
An hypothesis can never be proven!

Opportunity Solution Validation Implementation
Learning

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little-known video site trying to play cupid to the Internet generation: YouTube.

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