This presentation discusses demand side management (DSM) in the Indian power sector. It notes that while India has significantly increased its power generation capacity, demand continues to outpace supply, leading to energy deficits and load shedding. DSM aims to balance supply and demand through strategies like controlling energy usage during peak times and load levelling. Examples provided include interruptible loads and incentivizing off-peak usage. Barriers to DSM include a lack of public information and support mechanisms. The presentation outlines a DSM planning process and concludes that widespread adoption of DSM through energy efficiency, new technologies, and load management could help reduce load shedding issues caused by current energy and peak power shortages.