Demand side management (DSM) refers to modifying consumer electricity demand through methods like financial incentives and education to reduce costs, improve the environment, and enhance reliability. DSM aims to maximize efficiency to delay new power plant construction. It is driven by cost reduction, environmental concerns, and the need to shift demand away from peak times. DSM methods include time-of-use pricing, efficient appliances and lighting, and load control devices that shift appliance use out of peak periods in response to signals. DSM provides benefits to customers through reduced bills, utilities through lower costs and improved operations, and society through decreased environmental impacts and conserved resources.