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 In economics, demand is the utility for a
goods or service of an economic agent,
relative to his/her income.
 Determinants of demand deals with the
factors by which demand of a product can
varies.
Market price
Consumer income
Price of related goods
Taste
Government policy
Climatic conditions
Advertisements
Expectations
Number of consumers
Graphs
Price is the most important
determinant of demand.
A Demand curve plots combination of
prices and quantity demanded.
A shift in price causes a shift along
the demand curve
A change in price cause a shift along
the demand curve.
A shift along the demand curve is
referred to as a shift in quantity
demanded.
A shift in any other variable except
price causes a shift in the entire
demand curve.
A shift in the entire demand curve is
referred to as a shift in demand.
Change in income can increase or
decrease demand.
A good whose demand decrease with
an increase in income is called an
“inferior good”.
A good whose demand increase with
an increase in income is called a
“normal good”.
 An increase in income will reduce the
demand for ramen noodles or generic
products.
 An increase in income will increase the
demand for cars or clothing.
 An increase in income will significantly
increase the demand for air travel or
jewelry.
Changes in the prices of other goods
can increase or decrease demand
A good that causes an increase in the
demand for another good when its price
increase is called a “substitute good”.
A good that causes a decrease in
the demand for another good when its
price increases is called a
“complementary good”.
An increase in the price of peanut
butter will reduce the demand of jelly
.peanut butter and jelly are
complements.
An increase in the price of Pepsi will
increase the demand for coke .Pepsi
and coke are substitutes
Demand curve can shift due to change
in taste over time.
For example:- demand for cereals for
cereals may be high in the morning but
low at night.
It refers to one of the major factor that affect
the demand for a product.
For example, if a product has high tax rate, this
would increase the price of the product. This
would result in decrease in demand for that
product.
Similarly, the credit policies of a country also
induce the demand for a product .for example, if
sufficient amount of credit is available to
consumers, this would increase the demand for
products
Affect the demand of a product to a greater
extent.
For example, the demand of ice-cream and
cold drinks increases in summer, while tea and
coffee and preferred in winter.
Some products have a stronger demand in
hilly areas than in plains.
Therefore, individuals demand different
products in different climatic conditions.
Refers to one of the important factors of determining the
demand for a product.
Effective advertisement are helpful in many ways, such as
catching the attention of consumers, informing them about
the availability of a product, demonstrating the feature of
the product to potential consumers, and persuading them to
purchase the product.
Consumers are highly sensitive about advertisement as
sometimes they get attached to advertisement as sometimes
they get attached to advertisement endorsed by their
favorite celebrities. This result in increase in demand in
the product.
Ostentatious consumption
Some goods are luxurious items where
satisfaction comes from knowing both
the price of the good and being able to
flaunt consumption of it to other
people.
An increase in the number of potential
buyer will increase the demand for the
good.
For example:-the demand for land
increases as the population increases.
Similarly baseball tickets are generally
more expensive in larger cities.
AYUSH RAVI
1676022
BARSHA
PRIYADARSHINI
1676024
BHUVAN
PRIYAM
1676025
AASHIMA
ROUT
1676020
ASHMEETA BEHERA
1676018

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demand

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  • 2.  In economics, demand is the utility for a goods or service of an economic agent, relative to his/her income.  Determinants of demand deals with the factors by which demand of a product can varies.
  • 3. Market price Consumer income Price of related goods Taste Government policy Climatic conditions Advertisements Expectations Number of consumers Graphs
  • 4. Price is the most important determinant of demand. A Demand curve plots combination of prices and quantity demanded. A shift in price causes a shift along the demand curve A change in price cause a shift along the demand curve. A shift along the demand curve is referred to as a shift in quantity demanded.
  • 5. A shift in any other variable except price causes a shift in the entire demand curve. A shift in the entire demand curve is referred to as a shift in demand.
  • 6. Change in income can increase or decrease demand. A good whose demand decrease with an increase in income is called an “inferior good”. A good whose demand increase with an increase in income is called a “normal good”.
  • 7.  An increase in income will reduce the demand for ramen noodles or generic products.  An increase in income will increase the demand for cars or clothing.  An increase in income will significantly increase the demand for air travel or jewelry.
  • 8. Changes in the prices of other goods can increase or decrease demand A good that causes an increase in the demand for another good when its price increase is called a “substitute good”. A good that causes a decrease in the demand for another good when its price increases is called a “complementary good”.
  • 9. An increase in the price of peanut butter will reduce the demand of jelly .peanut butter and jelly are complements. An increase in the price of Pepsi will increase the demand for coke .Pepsi and coke are substitutes
  • 10. Demand curve can shift due to change in taste over time. For example:- demand for cereals for cereals may be high in the morning but low at night.
  • 11. It refers to one of the major factor that affect the demand for a product. For example, if a product has high tax rate, this would increase the price of the product. This would result in decrease in demand for that product. Similarly, the credit policies of a country also induce the demand for a product .for example, if sufficient amount of credit is available to consumers, this would increase the demand for products
  • 12. Affect the demand of a product to a greater extent. For example, the demand of ice-cream and cold drinks increases in summer, while tea and coffee and preferred in winter. Some products have a stronger demand in hilly areas than in plains. Therefore, individuals demand different products in different climatic conditions.
  • 13. Refers to one of the important factors of determining the demand for a product. Effective advertisement are helpful in many ways, such as catching the attention of consumers, informing them about the availability of a product, demonstrating the feature of the product to potential consumers, and persuading them to purchase the product. Consumers are highly sensitive about advertisement as sometimes they get attached to advertisement as sometimes they get attached to advertisement endorsed by their favorite celebrities. This result in increase in demand in the product.
  • 14. Ostentatious consumption Some goods are luxurious items where satisfaction comes from knowing both the price of the good and being able to flaunt consumption of it to other people.
  • 15. An increase in the number of potential buyer will increase the demand for the good. For example:-the demand for land increases as the population increases. Similarly baseball tickets are generally more expensive in larger cities.
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