5. Change in taste: Advertisement effect our taste Increase in demand Quantity X Price D2 D
6. Change in Prices of other goods (substitute ) E.g.: Price of coke increases, demand of Pepsi increases Price Increase in demand D2 D Quantity (Pepsi)
7. Change in Prices of other goods (Complement ) E.g.: Price of tea increases, demand of sugar decreases Decrease in demand D D1 Quantity (sugar) Price
18. Quantity Price S D Excess Supply or Surplus 3 11 Excess Supply or Surplus
19. Quantity Price S D Excess Demand Or shortage Excess Demand Or shortage 3 11
20. Quantity S D Price Ceiling price Price Control: in which govt. restrict to suppliers and give them limits to charge In price Ceiling maximum amount restriction Price Ceiling 3 5 10 15
21. Quantity S D Price Floor In price Floor minimum amount restriction 8 5 10 20 price Price Floor
22. Demand and supply curve shifts and there effects on price and quantity P Q The supply curve shift to the left If supply Falls P Q The supply curve shift to the right If supply rise P Q The demand curve shift to the left If demand Falls P Q The demand curve shift to the right If demand rise Effect on price and quantity Demand and supply shift