This document discusses how companies need to adapt to the new "social era" of collaboration and communication. It outlines how communication power has shifted from companies to customers, and how companies still operate like it was 1950 in some ways. The key aspects are that companies must get closer to customers, build strong networks and communities, embrace trying new things, engage people at a high level, and foster spontaneous collaboration like startups do. It promotes using social platforms and services to build rich profiles, share information openly through feeds and discovery, link, tag, comment and connect with others. The five principles of collaborative communication are presented: conversation, transparency, openness, recognition, and participation.

1. COLLABORATING
IN A SOCIAL ERA
Oscar Berg
IntraTeam Event Copenhagen 2016

3. Let’s

4. 1964: Arthur C Clarke
”The transistor and the
communication satellite will
make possible a world where
we will be in instant contact
with each other, wherever we
will be.”

5. 1990: Steve Jobs
”An electronic
organization…is the only type
of organization that can begin
to keep pace with the
changing business
conditions”

6. 2016

7. Welcome to the social era!

8. The power
(of communication)
is shifting
from companies
to customers

9. Houston, we have
a problem…

10. Corporation Inc
Market B
Market A
Product
marketing
The industrial corporation
perceived the world like this

11. …and now it has to adapt
to a new and different reality
Corporation
Inc
Service
Service
Service
Service
Service
Customer
Experience

12. Expectations Capabilities
Companies can’t keep pace
with the customers

13. #1 They’re working like it’s 1995

14. #2 They’re designed like it’s 1950
Tried to collaborate

15. #3 They’re managing like it’s 1930
What management
focuses on
What knowledge
workers value

16. What to do?

17. Close to the
customers
Strong
networks and
community
Dare to try
new things
High level of
engagement
Photo credit: Bethany Legg
But most importantly,
people collaborate spontaneously!
Big companies must become more like startups

18. High visibility
Low visibility
The Collaboration Pyramid

19. Builds trust to make
collaboration happen
spontaneously
The Collaboration Pyramid

20. Communities
Social network
Rich
profiles
Micro-sharing
Feeds Discovery
The Collaboration Pyramid

21. ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication

22. ConversationTransparency
Openness Recognition
Participation
If ideas aren’t
shared openly, how
will they be
discovered?
The 5 Principles of Collaborative Communication

23. ConversationTransparency
Openness Recognition
Participation
If people aren’t
recognized for their
contributions, why
continue contributing?
If ideas aren’t
shared openly, how
will they be
discovered?
The 5 Principles of Collaborative Communication

24. PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication

25. Platforms, API:s and Services
Social
Platform
Services

26. Rich
profiles
Micro-
sharing
Social
network
Commu-
nities
Sharing
Feeds Discovery
LinkingTagging Following Connecting
Joining Commenting Authoring Recommending Praising
The digital workplace must be social
Chat
Web
meetin
g
Co-
autori
ng
People
search
Blog
Discus
s
Revie
w
Social
Platform
Services

28. The technology is just an enabler.
You must want to use it
- in the right way

29. Be open by default

30. Work out loud

31. Be generous
with positive
feedback

32. Start with yourself.
Change how you communicate.
Lead the change!

33. Thank you!
@oscarberg
www.oscarberg.net

34. Photo credits
Markus Spiske
https://unsplash.com/markusspiske
Sebastian Muller
https://unsplash.com/sebastianmuller
Tracy Thomas
https://unsplash.com/stanmeg
Jason Howie