1. BEYOND THE HYPE:
What you need to know about the Cloud
BEYOND THE HYPE: What you need to know about the Cloud

2. Are you in
the cloud?
I depend on cloud.
BEYOND THE HYPE: What you need to know about the Cloud

3. BEYOND THE HYPE: What you need to know about the Cloud

4. Game Changers
1970 PRESENT
BEYOND THE HYPE: What you need to know about the Cloud

5. On-premise apps vs. cloud
PACKAGED SOFTWARE CLOUD COMPUTING
• Upfront capital • Pay-as-you go subscription
expenditures for hardware • Upgrades included
and software • Supported and maintained
• IT staff for maintenance by cloud vendor
and support • Shorter implementations
• Ongoing upgrade costs • Anytime, anywhere, any
• Lengthy implementations device access
BEYOND THE HYPE: What you need to know about the Cloud

6. Applications moving to the cloud
SMALL BUSINESS PURCHASE PLANS
PURCHASED/UPGRADE IN THE LAST 24 MONTHS PLANNED FOR NEXT 12 MONTHS
Collaboration 38% 40%
Server virtualization 35% 38%
Web site design/hosting 34% 39%
Marketing automation 34% 49%
Business intelligence and analytics 29% 39%
Contact customer and management 28% 29%
IT infrastructure management 28% 32%
Desktop virtualization 24% 34%
Accounting/ERP 7% 13% Copyright 2011, SMB Group, Inc.
BEYOND THE HYPE: What you need to know about the Cloud

7. Dell Research Highlights - SMBs
Average number of cloud apps have doubled since 2010
– Average number of cloud apps is expected to be 7 in 2012
CRM is the most common cloud application
– 55% adoption rate, considered mission critical
Business Intelligence and Marketing Automation growing
– Top two apps considered after CRM
ROI is important and proven
– 68% indicate its important, average ROI is 1-2 years
BEYOND THE HYPE: What you need to know about the Cloud

8. Improving productivity at Quinn Fable
BEYOND THE HYPE: What you need to know about the Cloud

9. Complex, short-term campaign
BEYOND THE HYPE: What you need to know about the Cloud

10. BEYOND THE HYPE: What you need to know about the Cloud

11. Making website maintenance easier
BEYOND THE HYPE: What you need to know about the Cloud

12. CRM in the cloud
BEYOND THE HYPE: What you need to know about the Cloud

13. Which cloud services are right for me?
BEYOND THE HYPE: What you need to know about the Cloud

14. Internal IT Resources (Staff)
IT Resources 1-19 20-49 50-99
(Average) employees employees employees
Full Time 0.4 1.3 1.7
Part Time 0.5 0.7 0.8
Copyright 2011, SMB Group, Inc.
BEYOND THE HYPE: What you need to know about the Cloud

15. Lessons Learned
?
PLAN GET HELP PLAN FOR
DEPLOYMENT INTEGRATION
• Plan for • Prevent costly • Cloud-to-cloud
growth, create mistakes and cloud-to-
long-term • Migrate clean legacy
roadmap data • Save time and
• Customize • Testing and reduce errors
solutions for managing the • Take advantage
your needs rollout of analytics
• Team training
BEYOND THE HYPE: What you need to know about the Cloud

16. Integration: CRM Example
BUSINESS
INTELLIGENCE
INDUSTRY PROJECT
VERTICAL MANAGEMENT
CRM MARKETING
ACCOUNTING AUTOMATION
HR/PAYROLL ERP/SCM
BEYOND THE HYPE: What you need to know about the Cloud

17. Find a vendor you trust
BEYOND THE HYPE: What you need to know about the Cloud

18. The Dell Approach
• Provide a total solution approach
• Offer trusted, best of breed cloud applications
• Offer integration as a configured cloud service
• Deliver end-to-end packaged services
BEYOND THE HYPE: What you need to know about the Cloud

19. Quinn Fable
quinnfable.com
BEYOND THE HYPE: What you need to know about the Cloud

20. SMB Group
smb-gr.com
BEYOND THE HYPE: What you need to know about the Cloud

21. The Planning Shop
planningshop.com
FREE
ebook
Compliments
@RhondaAbrams
of Dell
facebook.com/
RhondaAbrams
SmallBusiness
DellCloudApplications.com/Cloud-ebook
BEYOND THE HYPE: What you need to know about the Cloud

22. Dell Cloud Business
Applications
dellcloudapplications.com
BEYOND THE HYPE: What you need to know about the Cloud