Innovate, optimize and profit with cloud computing


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Telecom companies can fully embrace the power of cloud computing technologies by innovating, optimizing costs and creating new revenue streams. Here's how.

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Innovate, optimize and profit with cloud computing

  1. 1. Innovate, Optimize and Profit with Cloud Computing Federico Feroldi Image courtesy of ananyah.COM
  2. 2. A few words about me
  3. 3. “ Customers have already moved to the Cloud. Is your business there?” - Alex Dayon,
  4. 4. <ul><li>“ Network operators: The worst innovators in the mobile industry” </li></ul><ul><li>-, Jan 2009 </li></ul>Image courtesy of gepiblu
  5. 5. <ul><li>Innovate </li></ul>What’s the right approach? Optimize Profit Images courtesy of shuttermonkey, Kuba Bożanowski, swisscan 1 2 3
  6. 6. Innovate 1
  7. 7. Innovate <ul><li>Why? </li></ul>1 <ul><li>Cloud Computing what? </li></ul><ul><li>We must do cloud computing because everybody else is doing it! </li></ul><ul><li>Cool stuff, but do I need it? </li></ul>
  8. 8. Innovate <ul><li>How? </li></ul>1 <ul><li>Tinker with products and platforms </li></ul><ul><li>Build prototypes of new services </li></ul><ul><li>Great support to in-house development </li></ul>
  9. 9. Innovate <ul><li>Results! </li></ul>1 <ul><li>Wow we can do a lot of interesting stuff with this cloud thing! </li></ul><ul><li>We can find almost anything we need! </li></ul><ul><li>This stuff is so cool that the entire company should use it! </li></ul>
  10. 10. Optimize 2
  11. 11. Optimize <ul><li>Why? </li></ul>2 <ul><li>Why don’t we use the cloud for our non core IT needs? </li></ul><ul><li>Maybe it’s even cheaper! </li></ul><ul><li>Don’t worry, we have a plan! </li></ul>
  12. 12. Optimize <ul><li>How? </li></ul>2 <ul><li>Migrate non-core IT services to SaaS </li></ul><ul><li>Private and hybrid clouds to max HW utilization and instant provisioning </li></ul><ul><li>Strategic partnerships with cloud providers for scalability and availability </li></ul>
  13. 13. Optimize <ul><li>Example: back office </li></ul>Waste 2 Typical daily average usage of back office IT infrastructure is around 15-30% at best* (you only need 1/3 of your servers) Planned capacity Actual daily usage Data centers: how to cut carbon emissions and costs – McKinsey & C. Average utilization
  14. 14. Optimize <ul><li>Example: back office </li></ul>2 Run your back office applications on the cloud for maximum efficiency and almost zero operations effort On-demand capacity Actual daily usage
  15. 15. Optimize <ul><li>Example: capacity management </li></ul>2 Provisioning for peak loads takes time and is never optimal : you waste capacity or you have customer dissatisfaction Planned capacity Waste Customer dissatisfaction time
  16. 16. Optimize <ul><li>Example: capacity management </li></ul>2 Planned capacity for “normal” load Offload exceeding capacity to the cloud Provisioning for average load + offloading exceeding capacity = no customer dissatisfaction and no waste = optimal time
  17. 17. Optimize <ul><li>Results! </li></ul>2 <ul><li>Wow! This really opens a new world! What did we do before the Cloud? </li></ul><ul><li>Wasting time to setup and operate servers is a thing of the past! </li></ul><ul><li>We can double our capacity in hours instead of months! That’s amazing! </li></ul>
  18. 18. Profit 3
  19. 19. Profit <ul><li>Why? </li></ul>3 <ul><li>You understand the full potential of becoming a cloud provider </li></ul><ul><li>You have knowledge to integrate and manage cloud services </li></ul><ul><li>You are ready to become part of the cloud and create new revenue streams </li></ul>
  20. 20. Profit <ul><li>How? </li></ul>3 <ul><li>Profit from your idle servers (IaaS) </li></ul><ul><li>Host software for your customers (SaaS) </li></ul><ul><li>Build an application ecosystem on top of your infrastructure by offering a platform to independent software developers (PaaS) </li></ul>
  21. 21. Profit <ul><li>Example: provide IaaS </li></ul>3 <ul><li>Natural evolution of traditional hosting </li></ul><ul><li>Open source platforms like Enomaly and Eucalyptus </li></ul><ul><li>You can sell IaaS with APIs compatible with Amazon Web Services </li></ul>
  22. 22. Profit <ul><li>Example: provide SaaS </li></ul>3 <ul><li>Hosted software for your customers </li></ul><ul><li>Delivered through your network </li></ul><ul><li>Leverage your business relationship </li></ul>
  23. 23. Profit <ul><li>Example: provide mobile payment </li></ul>3
  24. 24. Profit <ul><li>Example: provide PaaS </li></ul>3 <ul><li>Build a platform on top of your own communication infrastructure </li></ul><ul><li>Give developers an easy way to develop, host and profit from their applications </li></ul><ul><li>Share the profits with them and build together an application ecosystem </li></ul>
  25. 25. Profit <ul><li>Example: Google Voice platform </li></ul>3 Develop on Voice API Host on AppEngine Profit on Marketplace
  26. 26. Profit <ul><li>Results! </li></ul>3 <ul><li>Customers see you as an end-to-end service provider: data and applications </li></ul><ul><li>You have revenues streams coming from the network and from the services </li></ul><ul><li>You build an ecosystem that will grow with innovation and new services built on top of your platform </li></ul>
  27. 27. Profit <ul><li>Build it, they will come </li></ul>3
  28. 28. <ul><li>Innovate </li></ul>Three steps! Optimize Profit Images courtesy of shuttermonkey, Kuba Bożanowski, swisscan 1 2 3
  29. 29. Image courtesy of Ani Bee Product and Marketing “ Cloud Computing can spur innovation , reduce the time to market for new products and increase customer satisfaction .”
  30. 30. Image courtesy of lambchops IT and Operations “ With Cloud Computing you can spend less time on operating and more on innovating your infrastructure. ”
  31. 31. <ul><li>By 2020 there will be 50 billion devices on the web. </li></ul><ul><li>Hans Vestberg, Ericsson CEO </li></ul>Image courtesy of Express Monorail
  32. 32. Questions? [email_address] cloudify feroldi Thank you!